Hello!My name is
from Wired articlehttp://www.wired.com/business/2012/04/ff_klout/
2003                                 The historyhttp://en.wikipedia.org/wiki/Cory_Doctorow         http://en.wikipedia.org...
authority/credibility/ability to make other people do things       that are economically beneficial for others/brands     ...
How …
Influencer marketingWhy …
Who …
SIGNALS      SIGNALS    TIME FRAMES    TIME FRAMESMOMENTS // INSTANCESMOMENTS INSTANCES    POTENTIAL    POTENTIAL
Relevance     Reach                                        Resonancehttp://mashable.com/2012/03/23/klout-influence/
CADENCE                               CADENCE                             ONE THEME                             ONE THEME ...
ACTION OR AWARENESS?ACTION OR AWARENESS?    AUTHORITY OR WORKING THE SYSTEM?    AUTHORITY OR WORKING THE SYSTEM?
“Over time, I found my eyes drifting to tweets from folks with the lowest Klout  scores. They talked about things nobody e...
Zilele Biz 2012 - Social Capital
Zilele Biz 2012 - Social Capital
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Zilele Biz 2012 - Social Capital

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Zilele Biz 2012 - Social Capital

  1. 1. Hello!My name is
  2. 2. from Wired articlehttp://www.wired.com/business/2012/04/ff_klout/
  3. 3. 2003 The historyhttp://en.wikipedia.org/wiki/Cory_Doctorow http://en.wikipedia.org/wiki/Whuffie
  4. 4. authority/credibility/ability to make other people do things that are economically beneficial for others/brands social capital = social influence? passive activeWhat is…
  5. 5. How …
  6. 6. Influencer marketingWhy …
  7. 7. Who …
  8. 8. SIGNALS SIGNALS TIME FRAMES TIME FRAMESMOMENTS // INSTANCESMOMENTS INSTANCES POTENTIAL POTENTIAL
  9. 9. Relevance Reach Resonancehttp://mashable.com/2012/03/23/klout-influence/
  10. 10. CADENCE CADENCE ONE THEME ONE THEME MEET THE INFLUENCERS MEET THE INFLUENCERS POSITIVE ATTITUDE POSITIVE ATTITUDEttp://www.pcworld.com/article/254778/how_to_inc rease_your_klout_score.html
  11. 11. ACTION OR AWARENESS?ACTION OR AWARENESS? AUTHORITY OR WORKING THE SYSTEM? AUTHORITY OR WORKING THE SYSTEM?
  12. 12. “Over time, I found my eyes drifting to tweets from folks with the lowest Klout scores. They talked about things nobody else was talking about. Sitcoms in Haiti. Quirky museum exhibits. Strange movie-theater lobby cards from the 1970s. The un-Kloutiest’s thoughts, jokes, and bubbles of honest emotion felt rawer, moreauthentic, and blissfully oblivious to the herd. Like unloved TV shows, these people had low Nielsen ratings—no brand would ever bother to advertise on their channels. And yet, these were the people I paid the most attention to. They wereunique and genuine. That may not matter to marketers, and it may not win them much Klout. But it makes them a lot more interesting.”

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