Call it the digital generation. The websites are so 20th Century. Today, your audience is simply and relentlessly rejecting media and brand marketers that fail to connect with their interests and their increasingly interconnected digital lifestyles. So what are marketers to do? How do you create the kind of experiences needed to engage consumers in an increasingly fragmented media universe? How do you identify and capitalize on the right mix of digital channels and interactions that will build awareness and demand for your offerings before your audience hits the snooze button? Find out more in this webcast with Rick Mathieson, author of THE ON-DEMAND BRAND.

1. Building the On-Demand Brand: Top 5 Digital Marketing Trends to Capitalize On Now In this exclusive AMA event featuring Rick Mathieson, author of THE ON-DEMAND BRAND , you'll discover… > Five of the most important rules for digital marketing success as they apply to the major trends taking shape for 2011 > The real opportunities presented by some of today's hottest consumer technologies, vs. some of the most prevalent and egregiously hyped perceptions > The surprising ways some of today's most innovative marketers stay ahead of the change curve to build sustainable brands that are available and ready for business anytime, anywhere

2. AMA Webcast: Building the On-Demand Brand: Top 5 Digital Marketing Trends to Capitalize On Now Presenters: Rick Mathieson, Author, The On-Demand Brand Alli Libb, Moderator, American Marketing Association Sponsored by: The audio portion of today’s presentation is available via broadcast audio. You can also dial in to hear audio: Participants (US & Canada, Toll Free): 800.945.9434 Participants (International): +1 212.231.2907

3. Register on the AMA Website

4. Housekeeping Items Recording A recording of this presentation will be sent to you within a couple of days Slides A link to the slides will be sent to you within a couple of days Twitter Please reference hash tag: #AMAAquentODB , when tweeting about this webinar