3. ANOTHER NAME FOR IT IS SEARCH ENGINE
OPTIMIZATION (SEO)
• Website optimization is the process of using controlled
experimentation to improve a website’s ability to drive
business goals
4. WHAT ARE THE BENEFITS OF WEB
OPTIMIZATION OR SEO WEB OPTIMIZATION
?
• Low Result Cost
• Increase in Traffic
• Brand Credibility
• Return on Investments
• Take your business to the next level
5. RESULT COST
• Organic listings are essentially free. When you are listed at the
top, you don’t need to pay per click or allocate a budget for
advertising, one of the main benefits of SEO is that it is the gift
that keeps on giving
6. INCREASE IN TRAFFIC
• with analytics and reporting tools, you'll see a clear cut increase
in traffic. using tools to track traffic to your sites you can
clearly as more people visit your site sales sky rocket.
7. BRAND CREDIBILITY
• Many people trust that first listing in google is a reputable
company, by doing SEO, your website becomes The brand
name. Ads can often be seen as annoying and many people
have and blockers or avoid installed on their browsers.
8. RETURN ON INVESTMENTS
• When you buy 5000 visitors from a paid ad, 10% of those
visitors might convert into a sale. This higher conversion rate is
just another one of the benefits of SEO that cannot be matched
by any other form of marketing. These people are actually
looking for your product and a hit from google is much
valuable over a hit from an ad.
9. TAKE YOUR BUSINESS TO THE NEXT LEVEL
• SEO can bring it thousands and thousands of visitors to your
website a day. This may put companies in a position of needing
to expand to larger web server to accumulate the traffic and
sale to your website. SEO is a really great investment for your
company and could be what you to take it to the next level.
10. HOW TO OPTIMIZE YOUR SITE ?
1. Relevancy
2. The quality of your content
3. Internal linking
4. Meta descriptions and title tags
5. Properly tagged images
6. Domain names
7. Local SEO
8. Keyword stuffing
9. Duplicated content
10.Hidden text and links
11. RELEVANCY
• search engines provide these result is down to their own
internal algorithms, which we'll probably never truly determine.
For instance: a searcher's location, their search history, time or
day/year, etc.
12. THE QUALITY OF YOUR CONTENT
• You should at least research from Search metrics on ranking
factors indicates that google is moving further towards longer-
form content understands a visitor's intention as a whole,
instead of using keywords based on popular search queries to
create content.
13. INTERNAL LINKING
• We’ve talked about the benefits of ensuring your site has clear
and easy-to-use navigation, but there’s also a practice that
editors and writers can carry out when publishing articles to
help push traffic around the site and that may lead to higher
trust signals for Google.
14. META DESCRIPTIONS AND TITLE TAGS
• Meta description won't necessarily improve your ranking on the
SERP, but it something you should definitely use before
publishing an article as it can help increase your chances of a
searcher clicking on your result.
• Here it is in Moz: https://moz.com/learn/seo/meta-description
15. PROPERLY TAGGED IMAGES
• Most people forget to include the alt attribute when they
upload images to their content, but this is a definitely
something you shouldn't overlook because google cannot SEE
your images, but can READ the alt text.
16. DOMAIN NAMES
• You should also stay away from hyphens (search-engine-watch.com)
and alternative Top-level domain names (.biz .name .info) as these
are considered spammy.
• Having a ‘keyword rich’ domain name may lead to closer scrutiny
from Google. According to Moz, Google has “de-prioritized sites with
keyword-rich domains that aren’t otherwise high-quality. Having a
keyword in your domain can still be beneficial, but it can also lead to
closer scrutiny and a possible negative ranking effect from search
engines—so tread carefully.”
17. LOCAL SEO
• Increasingly Google is serving results to users based on their
location. This is particularly important to businesses out there
in the real world who ned to catch a searcher’s attention just at
the right moment, i.e. while walking down the street, on their
mobile and looking for somewhere to eat.
18. KEYWORD STUFFING
• Overusing keywords on your pages, especially when they
obviously affect the readability of your site. It’s debatable
whether Google even still uses keywords as a ranking factor
anymore.
19. DUPLICATED CONTENT
• If Google finds two identical pieces of content, whether on your
own site, or on another you’re not even aware of, it will only
index one of those pages. You should be aware of scraper
sites, stealing your content automatically and republishing as
your own.
20. HIDDEN TEXT AND LINKS
• There are a ways to manipulate rankings that a user may not
ever see, but Google will probably find and punish you for.
• Stay away from using white text on a white background,
positioning text off-screen, setting font size to zero or hiding a
link in a single character like a comma or a full-stop.
• The temptation to put a link in that last full stop was incredibly
high.
