SlideShare a Scribd company logo

The New Product Marketing Playbook

•Download as PPT, PDF•
•
April Dunford
April Dunford
BusinessNews & Politics
1 of 12
The New Product Marketing Playbook ,[object Object],[object Object]
The World is Changing ,[object Object],[object Object],[object Object],[object Object]
What Changes? ,[object Object],[object Object],[object Object],[object Object]
Product Marketing: More Important Than Ever ,[object Object],[object Object],[object Object],[object Object]
The Old Playbook ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
A New Product Marketing Framework
Key Elements Content Visibility Messaging Engagement
Messaging ,[object Object],[object Object],[object Object],[object Object]
Content ,[object Object],[object Object],[object Object],[object Object]
Engagement ,[object Object],[object Object],[object Object],[object Object]
Visibility ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Questions ,[object Object],[object Object]

Recommended

Go-to-market Framework
Go-to-market FrameworkGo-to-market Framework
Go-to-market FrameworkDemand Metric
 
Developing your go to market strategy by Kris Konrath, Convergent
Developing your go to market strategy by Kris Konrath, Convergent Developing your go to market strategy by Kris Konrath, Convergent
Developing your go to market strategy by Kris Konrath, Convergent Digital Ignition
 
Go to market planning
Go to market planningGo to market planning
Go to market planningMike McCormac
 
IBM Go to Market Strategy
IBM Go to Market StrategyIBM Go to Market Strategy
IBM Go to Market StrategyNeil Alcantara
 
Go-To-Market Strategy & Sales Enablement Framework
Go-To-Market Strategy & Sales Enablement FrameworkGo-To-Market Strategy & Sales Enablement Framework
Go-To-Market Strategy & Sales Enablement FrameworkLink Cheng
 
Go To Market Strategies
Go To Market StrategiesGo To Market Strategies
Go To Market StrategiesShahab Farjampour
 
Go-to-Market Strategy
Go-to-Market StrategyGo-to-Market Strategy
Go-to-Market StrategyJeremy Horn
 
Go-To-Market Framework
Go-To-Market FrameworkGo-To-Market Framework
Go-To-Market FrameworkMark Officer
 

Recommended

Go-to-market Framework
Go-to-market FrameworkGo-to-market Framework
Go-to-market FrameworkDemand Metric
 
Developing your go to market strategy by Kris Konrath, Convergent
Developing your go to market strategy by Kris Konrath, Convergent Developing your go to market strategy by Kris Konrath, Convergent
Developing your go to market strategy by Kris Konrath, Convergent Digital Ignition
 
Go to market planning
Go to market planningGo to market planning
Go to market planningMike McCormac
 
IBM Go to Market Strategy
IBM Go to Market StrategyIBM Go to Market Strategy
IBM Go to Market StrategyNeil Alcantara
 
Go-To-Market Strategy & Sales Enablement Framework
Go-To-Market Strategy & Sales Enablement FrameworkGo-To-Market Strategy & Sales Enablement Framework
Go-To-Market Strategy & Sales Enablement FrameworkLink Cheng
 
Go To Market Strategies
Go To Market StrategiesGo To Market Strategies
Go To Market StrategiesShahab Farjampour
 
Go-to-Market Strategy
Go-to-Market StrategyGo-to-Market Strategy
Go-to-Market StrategyJeremy Horn
 
Go-To-Market Framework
Go-To-Market FrameworkGo-To-Market Framework
Go-To-Market FrameworkMark Officer
 
Go To Market Fit Summit
Go To Market Fit SummitGo To Market Fit Summit
Go To Market Fit SummitSurvival To Thrival
 
Product Strategy and Go to Market Model_Sample
Product Strategy and Go to Market Model_SampleProduct Strategy and Go to Market Model_Sample
Product Strategy and Go to Market Model_SampleParesh Baghel
 
Developing Your Go to Market Strategy - For Startup Founders & Entrepreneurs
Developing Your Go to Market Strategy - For Startup Founders & EntrepreneursDeveloping Your Go to Market Strategy - For Startup Founders & Entrepreneurs
Developing Your Go to Market Strategy - For Startup Founders & EntrepreneursAdam Moalla
 
Go-To-Market Framework
Go-To-Market FrameworkGo-To-Market Framework
Go-To-Market FrameworkDemand Metric
 
Go to Market 101
Go to Market 101Go to Market 101
Go to Market 101vinodharith
 
Go-To Market Plan
Go-To Market PlanGo-To Market Plan
Go-To Market PlanDennis Antolin
 
Startup go to market strategy
Startup go to market strategyStartup go to market strategy
Startup go to market strategyAnders Hermansson
 
Product Marketing Plan Playbook
Product Marketing Plan PlaybookProduct Marketing Plan Playbook
Product Marketing Plan PlaybookDemand Metric
 
Sales Enablement Framework
Sales Enablement FrameworkSales Enablement Framework
Sales Enablement FrameworkDemand Metric
 
The Sales Strategy
The Sales StrategyThe Sales Strategy
The Sales StrategySanjay Singh
 
Go-to-Market Template
Go-to-Market Template Go-to-Market Template
Go-to-Market Template Blue Leopard LLC
 
Sales Strategy Example
Sales Strategy ExampleSales Strategy Example
Sales Strategy ExampleThe Digital Sales Institute
 
Modern Go-To-Market Framework
Modern Go-To-Market FrameworkModern Go-To-Market Framework
Modern Go-To-Market FrameworkJesse Hopps
 
Go-To-Market Fundamentals - Mark Walker
Go-To-Market Fundamentals - Mark WalkerGo-To-Market Fundamentals - Mark Walker
Go-To-Market Fundamentals - Mark WalkerSales Impact Academy
 
HubSpot go-to-market strategy
HubSpot go-to-market strategyHubSpot go-to-market strategy
HubSpot go-to-market strategyMassTLC
 
Go to market strategy
Go to market strategy Go to market strategy
Go to market strategy Infocrest
 
How to Write a Marketing Plan: A Comprehensive Guide with Templates
How to Write a Marketing Plan: A Comprehensive Guide with TemplatesHow to Write a Marketing Plan: A Comprehensive Guide with Templates
How to Write a Marketing Plan: A Comprehensive Guide with TemplatesVital Design
 
Building an Exhibit Sales Plan
Building an Exhibit Sales PlanBuilding an Exhibit Sales Plan
Building an Exhibit Sales PlanSam Lippman
 
Product Marketing Framework
Product Marketing FrameworkProduct Marketing Framework
Product Marketing FrameworkDemand Metric
 
The Five Pillar Go-To-Market Strategy
The Five Pillar Go-To-Market StrategyThe Five Pillar Go-To-Market Strategy
The Five Pillar Go-To-Market StrategyStan Monlux
 
New Product Marketing: BUZZ Marketing (usual social media effectively)
New Product Marketing: BUZZ Marketing (usual social media effectively)New Product Marketing: BUZZ Marketing (usual social media effectively)
New Product Marketing: BUZZ Marketing (usual social media effectively)Bryan Cassady
 
Defining product marketing
Defining product marketingDefining product marketing
Defining product marketingGerardo A Dada
 

More Related Content

What's hot

Product Strategy and Go to Market Model_Sample
Product Strategy and Go to Market Model_SampleProduct Strategy and Go to Market Model_Sample
Product Strategy and Go to Market Model_SampleParesh Baghel
 
Developing Your Go to Market Strategy - For Startup Founders & Entrepreneurs
Developing Your Go to Market Strategy - For Startup Founders & EntrepreneursDeveloping Your Go to Market Strategy - For Startup Founders & Entrepreneurs
Developing Your Go to Market Strategy - For Startup Founders & EntrepreneursAdam Moalla
 
Go-To-Market Framework
Go-To-Market FrameworkGo-To-Market Framework
Go-To-Market FrameworkDemand Metric
 
Go to Market 101
Go to Market 101Go to Market 101
Go to Market 101vinodharith
 
Startup go to market strategy
Startup go to market strategyStartup go to market strategy
Startup go to market strategyAnders Hermansson
 
Product Marketing Plan Playbook
Product Marketing Plan PlaybookProduct Marketing Plan Playbook
Product Marketing Plan PlaybookDemand Metric
 
Sales Enablement Framework
Sales Enablement FrameworkSales Enablement Framework
Sales Enablement FrameworkDemand Metric
 
The Sales Strategy
The Sales StrategyThe Sales Strategy
The Sales StrategySanjay Singh
 
Modern Go-To-Market Framework
Modern Go-To-Market FrameworkModern Go-To-Market Framework
Modern Go-To-Market FrameworkJesse Hopps
 
Go-To-Market Fundamentals - Mark Walker
Go-To-Market Fundamentals - Mark WalkerGo-To-Market Fundamentals - Mark Walker
Go-To-Market Fundamentals - Mark WalkerSales Impact Academy
 
HubSpot go-to-market strategy
HubSpot go-to-market strategyHubSpot go-to-market strategy
HubSpot go-to-market strategyMassTLC
 
Go to market strategy
Go to market strategy Go to market strategy
Go to market strategy Infocrest
 
How to Write a Marketing Plan: A Comprehensive Guide with Templates
How to Write a Marketing Plan: A Comprehensive Guide with TemplatesHow to Write a Marketing Plan: A Comprehensive Guide with Templates
How to Write a Marketing Plan: A Comprehensive Guide with TemplatesVital Design
 
Building an Exhibit Sales Plan
Building an Exhibit Sales PlanBuilding an Exhibit Sales Plan
Building an Exhibit Sales PlanSam Lippman
 
Product Marketing Framework
Product Marketing FrameworkProduct Marketing Framework
Product Marketing FrameworkDemand Metric
 
The Five Pillar Go-To-Market Strategy
The Five Pillar Go-To-Market StrategyThe Five Pillar Go-To-Market Strategy
The Five Pillar Go-To-Market StrategyStan Monlux
 

What's hot (20)

Go To Market Fit Summit
Go To Market Fit SummitGo To Market Fit Summit
Go To Market Fit Summit
 
Product Strategy and Go to Market Model_Sample
Product Strategy and Go to Market Model_SampleProduct Strategy and Go to Market Model_Sample
Product Strategy and Go to Market Model_Sample
 
Developing Your Go to Market Strategy - For Startup Founders & Entrepreneurs
Developing Your Go to Market Strategy - For Startup Founders & EntrepreneursDeveloping Your Go to Market Strategy - For Startup Founders & Entrepreneurs
Developing Your Go to Market Strategy - For Startup Founders & Entrepreneurs
 
Go-To-Market Framework
Go-To-Market FrameworkGo-To-Market Framework
Go-To-Market Framework
 
Go to Market 101
Go to Market 101Go to Market 101
Go to Market 101
 
Go-To Market Plan
Go-To Market PlanGo-To Market Plan
Go-To Market Plan
 
Startup go to market strategy
Startup go to market strategyStartup go to market strategy
Startup go to market strategy
 
Product Marketing Plan Playbook
Product Marketing Plan PlaybookProduct Marketing Plan Playbook
Product Marketing Plan Playbook
 
Sales Enablement Framework
Sales Enablement FrameworkSales Enablement Framework
Sales Enablement Framework
 
The Sales Strategy
The Sales StrategyThe Sales Strategy
The Sales Strategy
 
Go-to-Market Template
Go-to-Market Template Go-to-Market Template
Go-to-Market Template
 
Sales Strategy Example
Sales Strategy ExampleSales Strategy Example
Sales Strategy Example
 
Modern Go-To-Market Framework
Modern Go-To-Market FrameworkModern Go-To-Market Framework
Modern Go-To-Market Framework
 
Go-To-Market Fundamentals - Mark Walker
Go-To-Market Fundamentals - Mark WalkerGo-To-Market Fundamentals - Mark Walker
Go-To-Market Fundamentals - Mark Walker
 
HubSpot go-to-market strategy
HubSpot go-to-market strategyHubSpot go-to-market strategy
HubSpot go-to-market strategy
 
Go to market strategy
Go to market strategy Go to market strategy
Go to market strategy
 
How to Write a Marketing Plan: A Comprehensive Guide with Templates
How to Write a Marketing Plan: A Comprehensive Guide with TemplatesHow to Write a Marketing Plan: A Comprehensive Guide with Templates
How to Write a Marketing Plan: A Comprehensive Guide with Templates
 
Building an Exhibit Sales Plan
Building an Exhibit Sales PlanBuilding an Exhibit Sales Plan
Building an Exhibit Sales Plan
 
Product Marketing Framework
Product Marketing FrameworkProduct Marketing Framework
Product Marketing Framework
 
The Five Pillar Go-To-Market Strategy
The Five Pillar Go-To-Market StrategyThe Five Pillar Go-To-Market Strategy
The Five Pillar Go-To-Market Strategy
 

Viewers also liked

New Product Marketing: BUZZ Marketing (usual social media effectively)
New Product Marketing: BUZZ Marketing (usual social media effectively)New Product Marketing: BUZZ Marketing (usual social media effectively)
New Product Marketing: BUZZ Marketing (usual social media effectively)Bryan Cassady
 
Defining product marketing
Defining product marketingDefining product marketing
Defining product marketingGerardo A Dada
 
New Product Marketing 101
New Product Marketing 101New Product Marketing 101
New Product Marketing 101Marco Muzzi
 
Product Market Fit 제품시장궁합
Product Market Fit 제품시장궁합Product Market Fit 제품시장궁합
Product Market Fit 제품시장궁합Andrew Ahn
 
What is marketing camp silicon valley vpw 1nov12
What is marketing camp silicon valley vpw 1nov12What is marketing camp silicon valley vpw 1nov12
What is marketing camp silicon valley vpw 1nov12MarketingCamp
 
Buzzkill - What Matters and What Doesn't in B2B Technology Marketing
Buzzkill - What Matters and What Doesn't in B2B Technology MarketingBuzzkill - What Matters and What Doesn't in B2B Technology Marketing
Buzzkill - What Matters and What Doesn't in B2B Technology MarketingScott Salkin
 
Three Poisonous B2B Marketing Metaphors
Three Poisonous B2B Marketing Metaphors Three Poisonous B2B Marketing Metaphors
Three Poisonous B2B Marketing Metaphors Velocity Partners
 
Why B2B Marketing is so Boring
Why B2B Marketing is so BoringWhy B2B Marketing is so Boring
Why B2B Marketing is so BoringVelocity Partners
 
High-tech Marketing, the Silicon Valley way
High-tech Marketing, the Silicon Valley wayHigh-tech Marketing, the Silicon Valley way
High-tech Marketing, the Silicon Valley wayAndrew Ahn
 
The Art of Product Marketing
The Art of Product MarketingThe Art of Product Marketing
The Art of Product MarketingRand Fishkin
 
The Hunt for Product/Market Fit
The Hunt for Product/Market FitThe Hunt for Product/Market Fit
The Hunt for Product/Market FitSachin Rekhi
 

Viewers also liked (12)

New Product Marketing: BUZZ Marketing (usual social media effectively)
New Product Marketing: BUZZ Marketing (usual social media effectively)New Product Marketing: BUZZ Marketing (usual social media effectively)
New Product Marketing: BUZZ Marketing (usual social media effectively)
 
Defining product marketing
Defining product marketingDefining product marketing
Defining product marketing
 
New Product Marketing 101
New Product Marketing 101New Product Marketing 101
New Product Marketing 101
 
Product Market Fit 제품시장궁합
Product Market Fit 제품시장궁합Product Market Fit 제품시장궁합
Product Market Fit 제품시장궁합
 
What is marketing camp silicon valley vpw 1nov12
What is marketing camp silicon valley vpw 1nov12What is marketing camp silicon valley vpw 1nov12
What is marketing camp silicon valley vpw 1nov12
 
Customer Obsession
Customer ObsessionCustomer Obsession
Customer Obsession
 
Buzzkill - What Matters and What Doesn't in B2B Technology Marketing
Buzzkill - What Matters and What Doesn't in B2B Technology MarketingBuzzkill - What Matters and What Doesn't in B2B Technology Marketing
Buzzkill - What Matters and What Doesn't in B2B Technology Marketing
 
Three Poisonous B2B Marketing Metaphors
Three Poisonous B2B Marketing Metaphors Three Poisonous B2B Marketing Metaphors
Three Poisonous B2B Marketing Metaphors
 
Why B2B Marketing is so Boring
Why B2B Marketing is so BoringWhy B2B Marketing is so Boring
Why B2B Marketing is so Boring
 
High-tech Marketing, the Silicon Valley way
High-tech Marketing, the Silicon Valley wayHigh-tech Marketing, the Silicon Valley way
High-tech Marketing, the Silicon Valley way
 
The Art of Product Marketing
The Art of Product MarketingThe Art of Product Marketing
The Art of Product Marketing
 
The Hunt for Product/Market Fit
The Hunt for Product/Market FitThe Hunt for Product/Market Fit
The Hunt for Product/Market Fit
 

Similar to The New Product Marketing Playbook

How Prepared Are We for Customer 2.0? by Juliann Grant, Telesian Technology
How Prepared Are We for Customer 2.0? by Juliann Grant, Telesian TechnologyHow Prepared Are We for Customer 2.0? by Juliann Grant, Telesian Technology
How Prepared Are We for Customer 2.0? by Juliann Grant, Telesian TechnologyISA Marketing & Sales Summit
 
Aqa bus2-marketingpromotion
Aqa bus2-marketingpromotionAqa bus2-marketingpromotion
Aqa bus2-marketingpromotionPeter Sammons
 
Personal Selling - Chapter 1
Personal Selling - Chapter 1Personal Selling - Chapter 1
Personal Selling - Chapter 1junaid khan
 
Personal Selling Chapter 1
Personal Selling Chapter 1Personal Selling Chapter 1
Personal Selling Chapter 1Muhammad Khan
 
Pipeline Marketing for Technology Part 1
Pipeline Marketing for Technology Part 1Pipeline Marketing for Technology Part 1
Pipeline Marketing for Technology Part 1BEA Inc
 
Marketing management 01
Marketing management 01Marketing management 01
Marketing management 01rambo004
 
Kotler_MM_01_ppt.pptx
Kotler_MM_01_ppt.pptxKotler_MM_01_ppt.pptx
Kotler_MM_01_ppt.pptxShershahAdnan
 
Life Sciences Technical Marketing: Five Elements of Highly Effective Sampling...
Life Sciences Technical Marketing: Five Elements of Highly Effective Sampling...Life Sciences Technical Marketing: Five Elements of Highly Effective Sampling...
Life Sciences Technical Marketing: Five Elements of Highly Effective Sampling...Enosh Mwesigwa
 
Developing social media marketing strategies
Developing social media marketing strategiesDeveloping social media marketing strategies
Developing social media marketing strategiesWebChanakya
 
Switch on your B2B customer experience strategy
Switch on your B2B customer experience strategySwitch on your B2B customer experience strategy
Switch on your B2B customer experience strategyTomorrow People
 
Introduction to Marketing for Managers
Introduction to Marketing for ManagersIntroduction to Marketing for Managers
Introduction to Marketing for ManagersTony Ahn & Co.
 
Bridge the Sales Marketing Gap Webinar
Bridge the Sales Marketing Gap WebinarBridge the Sales Marketing Gap Webinar
Bridge the Sales Marketing Gap WebinarJanet Windeknecht
 
Intro to Product Marketing - Tania Clarke
Intro to Product Marketing - Tania ClarkeIntro to Product Marketing - Tania Clarke
Intro to Product Marketing - Tania ClarkeTania Clarke
 

Similar to The New Product Marketing Playbook (20)

How Prepared Are We for Customer 2.0? by Juliann Grant, Telesian Technology
How Prepared Are We for Customer 2.0? by Juliann Grant, Telesian TechnologyHow Prepared Are We for Customer 2.0? by Juliann Grant, Telesian Technology
How Prepared Are We for Customer 2.0? by Juliann Grant, Telesian Technology
 
Marketing prsentation
Marketing prsentationMarketing prsentation
Marketing prsentation
 
Aqa bus2-marketingpromotion
Aqa bus2-marketingpromotionAqa bus2-marketingpromotion
Aqa bus2-marketingpromotion
 
Promotion
PromotionPromotion
Promotion
 
Personal Selling - Chapter 1
Personal Selling - Chapter 1Personal Selling - Chapter 1
Personal Selling - Chapter 1
 
Personal Selling Chapter 1
Personal Selling Chapter 1Personal Selling Chapter 1
Personal Selling Chapter 1
 
Pipeline Marketing for Technology Part 1
Pipeline Marketing for Technology Part 1Pipeline Marketing for Technology Part 1
Pipeline Marketing for Technology Part 1
 
Marketing management 01
Marketing management 01Marketing management 01
Marketing management 01
 
Introduction To Export Marketing
Introduction To Export MarketingIntroduction To Export Marketing
Introduction To Export Marketing
 
Promotional Strategies
Promotional StrategiesPromotional Strategies
Promotional Strategies
 
Kotler_MM_01_ppt.pptx
Kotler_MM_01_ppt.pptxKotler_MM_01_ppt.pptx
Kotler_MM_01_ppt.pptx
 
Life Sciences Technical Marketing: Five Elements of Highly Effective Sampling...
Life Sciences Technical Marketing: Five Elements of Highly Effective Sampling...Life Sciences Technical Marketing: Five Elements of Highly Effective Sampling...
Life Sciences Technical Marketing: Five Elements of Highly Effective Sampling...
 
promotion
promotionpromotion
promotion
 
Developing social media marketing strategies
Developing social media marketing strategiesDeveloping social media marketing strategies
Developing social media marketing strategies
 
3.01 PowerPoint
3.01 PowerPoint3.01 PowerPoint
3.01 PowerPoint
 
Switch on your B2B customer experience strategy
Switch on your B2B customer experience strategySwitch on your B2B customer experience strategy
Switch on your B2B customer experience strategy
 
Introduction to Marketing for Managers
Introduction to Marketing for ManagersIntroduction to Marketing for Managers
Introduction to Marketing for Managers
 
Bridge the Sales Marketing Gap Webinar
Bridge the Sales Marketing Gap WebinarBridge the Sales Marketing Gap Webinar
Bridge the Sales Marketing Gap Webinar
 
Imc & promotion mix
Imc & promotion mixImc & promotion mix
Imc & promotion mix
 
Intro to Product Marketing - Tania Clarke
Intro to Product Marketing - Tania ClarkeIntro to Product Marketing - Tania Clarke
Intro to Product Marketing - Tania Clarke
 

More from April Dunford

Using Product Framing to Create A Competitive Advantage
Using Product Framing to Create A Competitive AdvantageUsing Product Framing to Create A Competitive Advantage
Using Product Framing to Create A Competitive AdvantageApril Dunford
 
Marketing Strategy Hacks
Marketing Strategy HacksMarketing Strategy Hacks
Marketing Strategy HacksApril Dunford
 
Positioning for Advantage
Positioning for AdvantagePositioning for Advantage
Positioning for AdvantageApril Dunford
 
Laying a Foundation for Startup Growth
Laying a Foundation for Startup GrowthLaying a Foundation for Startup Growth
Laying a Foundation for Startup GrowthApril Dunford
 
Marketing Planning for Startups
Marketing Planning for StartupsMarketing Planning for Startups
Marketing Planning for StartupsApril Dunford
 
Sales and Marketing Jujitsu for Startups
Sales and Marketing Jujitsu for StartupsSales and Marketing Jujitsu for Startups
Sales and Marketing Jujitsu for StartupsApril Dunford
 
Be Awesome at Startup Marketing and Sales
Be Awesome at Startup Marketing and SalesBe Awesome at Startup Marketing and Sales
Be Awesome at Startup Marketing and SalesApril Dunford
 
Startup Marketing: A Systems Approach
Startup Marketing: A Systems ApproachStartup Marketing: A Systems Approach
Startup Marketing: A Systems ApproachApril Dunford
 
Messaging 101 for Startups
Messaging 101 for StartupsMessaging 101 for Startups
Messaging 101 for StartupsApril Dunford
 
Marketing is Dead (long live product marketing)
Marketing is Dead (long live product marketing)Marketing is Dead (long live product marketing)
Marketing is Dead (long live product marketing)April Dunford
 
Entrepreneur week startup marketing 101
Entrepreneur week startup marketing 101Entrepreneur week startup marketing 101
Entrepreneur week startup marketing 101April Dunford
 
Rocket watcher b2b marketing metrics
Rocket watcher b2b marketing metricsRocket watcher b2b marketing metrics
Rocket watcher b2b marketing metricsApril Dunford
 
Startup Marketing 101
Startup Marketing 101Startup Marketing 101
Startup Marketing 101April Dunford
 
AIPMM Battle Of The PM Bloggers April Dunford
AIPMM Battle Of The PM Bloggers April DunfordAIPMM Battle Of The PM Bloggers April Dunford
AIPMM Battle Of The PM Bloggers April DunfordApril Dunford
 
Rocket Watcher VC Fundraising Template
Rocket Watcher VC Fundraising TemplateRocket Watcher VC Fundraising Template
Rocket Watcher VC Fundraising TemplateApril Dunford
 
Segmentation, Positioning and Storytelling
Segmentation, Positioning and StorytellingSegmentation, Positioning and Storytelling
Segmentation, Positioning and StorytellingApril Dunford
 
CNW Talk Mar. 2009 A Skeptic's Guide to Getting Started with Social Media
CNW Talk Mar. 2009 A Skeptic's Guide to Getting Started with Social MediaCNW Talk Mar. 2009 A Skeptic's Guide to Getting Started with Social Media
CNW Talk Mar. 2009 A Skeptic's Guide to Getting Started with Social MediaApril Dunford
 

More from April Dunford (18)

Using Product Framing to Create A Competitive Advantage
Using Product Framing to Create A Competitive AdvantageUsing Product Framing to Create A Competitive Advantage
Using Product Framing to Create A Competitive Advantage
 
Marketing Strategy Hacks
Marketing Strategy HacksMarketing Strategy Hacks
Marketing Strategy Hacks
 
Positioning for Advantage
Positioning for AdvantagePositioning for Advantage
Positioning for Advantage
 
Laying a Foundation for Startup Growth
Laying a Foundation for Startup GrowthLaying a Foundation for Startup Growth
Laying a Foundation for Startup Growth
 
Marketing Planning for Startups
Marketing Planning for StartupsMarketing Planning for Startups
Marketing Planning for Startups
 
Sales and Marketing Jujitsu for Startups
Sales and Marketing Jujitsu for StartupsSales and Marketing Jujitsu for Startups
Sales and Marketing Jujitsu for Startups
 
Be Awesome at Startup Marketing and Sales
Be Awesome at Startup Marketing and SalesBe Awesome at Startup Marketing and Sales
Be Awesome at Startup Marketing and Sales
 
Startup Marketing: A Systems Approach
Startup Marketing: A Systems ApproachStartup Marketing: A Systems Approach
Startup Marketing: A Systems Approach
 
Messaging 101 for Startups
Messaging 101 for StartupsMessaging 101 for Startups
Messaging 101 for Startups
 
Marketing is Dead (long live product marketing)
Marketing is Dead (long live product marketing)Marketing is Dead (long live product marketing)
Marketing is Dead (long live product marketing)
 
Entrepreneur week startup marketing 101
Entrepreneur week startup marketing 101Entrepreneur week startup marketing 101
Entrepreneur week startup marketing 101
 
Rocket watcher b2b marketing metrics
Rocket watcher b2b marketing metricsRocket watcher b2b marketing metrics
Rocket watcher b2b marketing metrics
 
Startup messaging
Startup messagingStartup messaging
Startup messaging
 
Startup Marketing 101
Startup Marketing 101Startup Marketing 101
Startup Marketing 101
 
AIPMM Battle Of The PM Bloggers April Dunford
AIPMM Battle Of The PM Bloggers April DunfordAIPMM Battle Of The PM Bloggers April Dunford
AIPMM Battle Of The PM Bloggers April Dunford
 
Rocket Watcher VC Fundraising Template
Rocket Watcher VC Fundraising TemplateRocket Watcher VC Fundraising Template
Rocket Watcher VC Fundraising Template
 
Segmentation, Positioning and Storytelling
Segmentation, Positioning and StorytellingSegmentation, Positioning and Storytelling
Segmentation, Positioning and Storytelling
 
CNW Talk Mar. 2009 A Skeptic's Guide to Getting Started with Social Media
CNW Talk Mar. 2009 A Skeptic's Guide to Getting Started with Social MediaCNW Talk Mar. 2009 A Skeptic's Guide to Getting Started with Social Media
CNW Talk Mar. 2009 A Skeptic's Guide to Getting Started with Social Media
 

Recently uploaded

SEO Case Study: How I Increased SEO Traffic & Ranking by 50-60% in 6 Months
SEO Case Study: How I Increased SEO Traffic & Ranking by 50-60% in 6 MonthsSEO Case Study: How I Increased SEO Traffic & Ranking by 50-60% in 6 Months
SEO Case Study: How I Increased SEO Traffic & Ranking by 50-60% in 6 MonthsIndeedSEO
 
Escorts in Nungambakkam Phone 8250092165 Enjoy 24/7 Escort Service Enjoy Your...
Escorts in Nungambakkam Phone 8250092165 Enjoy 24/7 Escort Service Enjoy Your...Escorts in Nungambakkam Phone 8250092165 Enjoy 24/7 Escort Service Enjoy Your...
Escorts in Nungambakkam Phone 8250092165 Enjoy 24/7 Escort Service Enjoy Your...meghakumariji156
 
Puri CALL GIRL ❤️8084732287❤️ CALL GIRLS IN ESCORT SERVICE WE ARW PROVIDING
Puri CALL GIRL ❤️8084732287❤️ CALL GIRLS IN ESCORT SERVICE WE ARW PROVIDINGPuri CALL GIRL ❤️8084732287❤️ CALL GIRLS IN ESCORT SERVICE WE ARW PROVIDING
Puri CALL GIRL ❤️8084732287❤️ CALL GIRLS IN ESCORT SERVICE WE ARW PROVIDINGpriyakumari801827
 
Getting Real with AI - Columbus DAW - May 2024 - Nick Woo from AlignAI
Getting Real with AI - Columbus DAW - May 2024 - Nick Woo from AlignAIGetting Real with AI - Columbus DAW - May 2024 - Nick Woo from AlignAI
Getting Real with AI - Columbus DAW - May 2024 - Nick Woo from AlignAITim Wilson
 
Paradip CALL GIRL❤7091819311❤CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING
Paradip CALL GIRL❤7091819311❤CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDINGParadip CALL GIRL❤7091819311❤CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING
Paradip CALL GIRL❤7091819311❤CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDINGpr788182
 
Unveiling Falcon Invoice Discounting: Leading the Way as India's Premier Bill...
Unveiling Falcon Invoice Discounting: Leading the Way as India's Premier Bill...Unveiling Falcon Invoice Discounting: Leading the Way as India's Premier Bill...
Unveiling Falcon Invoice Discounting: Leading the Way as India's Premier Bill...Falcon Invoice Discounting
 
Horngren’s Cost Accounting A Managerial Emphasis, Canadian 9th edition soluti...
Horngren’s Cost Accounting A Managerial Emphasis, Canadian 9th edition soluti...Horngren’s Cost Accounting A Managerial Emphasis, Canadian 9th edition soluti...
Horngren’s Cost Accounting A Managerial Emphasis, Canadian 9th edition soluti...ssuserf63bd7
 
Berhampur 70918*19311 CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING
Berhampur 70918*19311 CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDINGBerhampur 70918*19311 CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING
Berhampur 70918*19311 CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDINGpr788182
 
Falcon Invoice Discounting: Empowering Your Business Growth
Falcon Invoice Discounting: Empowering Your Business GrowthFalcon Invoice Discounting: Empowering Your Business Growth
Falcon Invoice Discounting: Empowering Your Business GrowthFalcon investment
 
KOLKATA 💋 Call Girl 9827461493 Call Girls in Escort service book now
KOLKATA 💋 Call Girl 9827461493 Call Girls in Escort service book nowKOLKATA 💋 Call Girl 9827461493 Call Girls in Escort service book now
KOLKATA 💋 Call Girl 9827461493 Call Girls in Escort service book nowkapoorjyoti4444
 
GUWAHATI 💋 Call Girl 9827461493 Call Girls in Escort service book now
GUWAHATI 💋 Call Girl 9827461493 Call Girls in Escort service book nowGUWAHATI 💋 Call Girl 9827461493 Call Girls in Escort service book now
GUWAHATI 💋 Call Girl 9827461493 Call Girls in Escort service book nowkapoorjyoti4444
 
Nashik Call Girl Just Call 7091819311 Top Class Call Girl Service Available
Nashik Call Girl Just Call 7091819311 Top Class Call Girl Service AvailableNashik Call Girl Just Call 7091819311 Top Class Call Girl Service Available
Nashik Call Girl Just Call 7091819311 Top Class Call Girl Service Availablepr788182
 
Bangalore Call Girl Just Call♥️ 8084732287 ♥️Top Class Call Girl Service Avai...
Bangalore Call Girl Just Call♥️ 8084732287 ♥️Top Class Call Girl Service Avai...Bangalore Call Girl Just Call♥️ 8084732287 ♥️Top Class Call Girl Service Avai...
Bangalore Call Girl Just Call♥️ 8084732287 ♥️Top Class Call Girl Service Avai...pr788182
 
QSM Chap 10 Service Culture in Tourism and Hospitality Industry.pptx
QSM Chap 10 Service Culture in Tourism and Hospitality Industry.pptxQSM Chap 10 Service Culture in Tourism and Hospitality Industry.pptx
QSM Chap 10 Service Culture in Tourism and Hospitality Industry.pptxDitasDelaCruz
 
Ooty Call Gril 80022//12248 Only For Sex And High Profile Best Gril Sex Avail...
Ooty Call Gril 80022//12248 Only For Sex And High Profile Best Gril Sex Avail...Ooty Call Gril 80022//12248 Only For Sex And High Profile Best Gril Sex Avail...
Ooty Call Gril 80022//12248 Only For Sex And High Profile Best Gril Sex Avail...Puja Sharma
 
Chennai Call Gril 80022//12248 Only For Sex And High Profile Best Gril Sex Av...
Chennai Call Gril 80022//12248 Only For Sex And High Profile Best Gril Sex Av...Chennai Call Gril 80022//12248 Only For Sex And High Profile Best Gril Sex Av...
Chennai Call Gril 80022//12248 Only For Sex And High Profile Best Gril Sex Av...Puja Sharma
 
Call 7737669865 Vadodara Call Girls Service at your Door Step Available All Time
Call 7737669865 Vadodara Call Girls Service at your Door Step Available All TimeCall 7737669865 Vadodara Call Girls Service at your Door Step Available All Time
Call 7737669865 Vadodara Call Girls Service at your Door Step Available All Timegargpaaro
 
JHARSUGUDA CALL GIRL ❤ 82729*64427❤ CALL GIRLS IN JHARSUGUDA ESCORTS
JHARSUGUDA CALL GIRL ❤ 82729*64427❤ CALL GIRLS IN JHARSUGUDA ESCORTSJHARSUGUDA CALL GIRL ❤ 82729*64427❤ CALL GIRLS IN JHARSUGUDA ESCORTS
JHARSUGUDA CALL GIRL ❤ 82729*64427❤ CALL GIRLS IN JHARSUGUDA ESCORTSkajalroy875762
 
KOTA 💋 Call Girl 9827461493 Call Girls in Escort service book now
KOTA 💋 Call Girl 9827461493 Call Girls in Escort service book nowKOTA 💋 Call Girl 9827461493 Call Girls in Escort service book now
KOTA 💋 Call Girl 9827461493 Call Girls in Escort service book nowkapoorjyoti4444
 

Recently uploaded (20)

SEO Case Study: How I Increased SEO Traffic & Ranking by 50-60% in 6 Months
SEO Case Study: How I Increased SEO Traffic & Ranking by 50-60% in 6 MonthsSEO Case Study: How I Increased SEO Traffic & Ranking by 50-60% in 6 Months
SEO Case Study: How I Increased SEO Traffic & Ranking by 50-60% in 6 Months
 
Escorts in Nungambakkam Phone 8250092165 Enjoy 24/7 Escort Service Enjoy Your...
Escorts in Nungambakkam Phone 8250092165 Enjoy 24/7 Escort Service Enjoy Your...Escorts in Nungambakkam Phone 8250092165 Enjoy 24/7 Escort Service Enjoy Your...
Escorts in Nungambakkam Phone 8250092165 Enjoy 24/7 Escort Service Enjoy Your...
 
Puri CALL GIRL ❤️8084732287❤️ CALL GIRLS IN ESCORT SERVICE WE ARW PROVIDING
Puri CALL GIRL ❤️8084732287❤️ CALL GIRLS IN ESCORT SERVICE WE ARW PROVIDINGPuri CALL GIRL ❤️8084732287❤️ CALL GIRLS IN ESCORT SERVICE WE ARW PROVIDING
Puri CALL GIRL ❤️8084732287❤️ CALL GIRLS IN ESCORT SERVICE WE ARW PROVIDING
 
Getting Real with AI - Columbus DAW - May 2024 - Nick Woo from AlignAI
Getting Real with AI - Columbus DAW - May 2024 - Nick Woo from AlignAIGetting Real with AI - Columbus DAW - May 2024 - Nick Woo from AlignAI
Getting Real with AI - Columbus DAW - May 2024 - Nick Woo from AlignAI
 
Paradip CALL GIRL❤7091819311❤CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING
Paradip CALL GIRL❤7091819311❤CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDINGParadip CALL GIRL❤7091819311❤CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING
Paradip CALL GIRL❤7091819311❤CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING
 
Unveiling Falcon Invoice Discounting: Leading the Way as India's Premier Bill...
Unveiling Falcon Invoice Discounting: Leading the Way as India's Premier Bill...Unveiling Falcon Invoice Discounting: Leading the Way as India's Premier Bill...
Unveiling Falcon Invoice Discounting: Leading the Way as India's Premier Bill...
 
Horngren’s Cost Accounting A Managerial Emphasis, Canadian 9th edition soluti...
Horngren’s Cost Accounting A Managerial Emphasis, Canadian 9th edition soluti...Horngren’s Cost Accounting A Managerial Emphasis, Canadian 9th edition soluti...
Horngren’s Cost Accounting A Managerial Emphasis, Canadian 9th edition soluti...
 
Berhampur 70918*19311 CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING
Berhampur 70918*19311 CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDINGBerhampur 70918*19311 CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING
Berhampur 70918*19311 CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING
 
Falcon Invoice Discounting: Empowering Your Business Growth
Falcon Invoice Discounting: Empowering Your Business GrowthFalcon Invoice Discounting: Empowering Your Business Growth
Falcon Invoice Discounting: Empowering Your Business Growth
 
KOLKATA 💋 Call Girl 9827461493 Call Girls in Escort service book now
KOLKATA 💋 Call Girl 9827461493 Call Girls in Escort service book nowKOLKATA 💋 Call Girl 9827461493 Call Girls in Escort service book now
KOLKATA 💋 Call Girl 9827461493 Call Girls in Escort service book now
 
GUWAHATI 💋 Call Girl 9827461493 Call Girls in Escort service book now
GUWAHATI 💋 Call Girl 9827461493 Call Girls in Escort service book nowGUWAHATI 💋 Call Girl 9827461493 Call Girls in Escort service book now
GUWAHATI 💋 Call Girl 9827461493 Call Girls in Escort service book now
 
Nashik Call Girl Just Call 7091819311 Top Class Call Girl Service Available
Nashik Call Girl Just Call 7091819311 Top Class Call Girl Service AvailableNashik Call Girl Just Call 7091819311 Top Class Call Girl Service Available
Nashik Call Girl Just Call 7091819311 Top Class Call Girl Service Available
 
Bangalore Call Girl Just Call♥️ 8084732287 ♥️Top Class Call Girl Service Avai...
Bangalore Call Girl Just Call♥️ 8084732287 ♥️Top Class Call Girl Service Avai...Bangalore Call Girl Just Call♥️ 8084732287 ♥️Top Class Call Girl Service Avai...
Bangalore Call Girl Just Call♥️ 8084732287 ♥️Top Class Call Girl Service Avai...
 
QSM Chap 10 Service Culture in Tourism and Hospitality Industry.pptx
QSM Chap 10 Service Culture in Tourism and Hospitality Industry.pptxQSM Chap 10 Service Culture in Tourism and Hospitality Industry.pptx
QSM Chap 10 Service Culture in Tourism and Hospitality Industry.pptx
 
Ooty Call Gril 80022//12248 Only For Sex And High Profile Best Gril Sex Avail...
Ooty Call Gril 80022//12248 Only For Sex And High Profile Best Gril Sex Avail...Ooty Call Gril 80022//12248 Only For Sex And High Profile Best Gril Sex Avail...
Ooty Call Gril 80022//12248 Only For Sex And High Profile Best Gril Sex Avail...
 
Chennai Call Gril 80022//12248 Only For Sex And High Profile Best Gril Sex Av...
Chennai Call Gril 80022//12248 Only For Sex And High Profile Best Gril Sex Av...Chennai Call Gril 80022//12248 Only For Sex And High Profile Best Gril Sex Av...
Chennai Call Gril 80022//12248 Only For Sex And High Profile Best Gril Sex Av...
 
Call 7737669865 Vadodara Call Girls Service at your Door Step Available All Time
Call 7737669865 Vadodara Call Girls Service at your Door Step Available All TimeCall 7737669865 Vadodara Call Girls Service at your Door Step Available All Time
Call 7737669865 Vadodara Call Girls Service at your Door Step Available All Time
 
JHARSUGUDA CALL GIRL ❤ 82729*64427❤ CALL GIRLS IN JHARSUGUDA ESCORTS
JHARSUGUDA CALL GIRL ❤ 82729*64427❤ CALL GIRLS IN JHARSUGUDA ESCORTSJHARSUGUDA CALL GIRL ❤ 82729*64427❤ CALL GIRLS IN JHARSUGUDA ESCORTS
JHARSUGUDA CALL GIRL ❤ 82729*64427❤ CALL GIRLS IN JHARSUGUDA ESCORTS
 
HomeRoots Pitch Deck | Investor Insights | April 2024
HomeRoots Pitch Deck | Investor Insights | April 2024HomeRoots Pitch Deck | Investor Insights | April 2024
HomeRoots Pitch Deck | Investor Insights | April 2024
 
KOTA 💋 Call Girl 9827461493 Call Girls in Escort service book now
KOTA 💋 Call Girl 9827461493 Call Girls in Escort service book nowKOTA 💋 Call Girl 9827461493 Call Girls in Escort service book now
KOTA 💋 Call Girl 9827461493 Call Girls in Escort service book now
 

The New Product Marketing Playbook