April Dunford
Rocket Launch Marketing
Mar. 24, 2008

               1
I’m not a social media consultant
My background is “traditional”




                      2
Social Media allows people to share
  information and opinions online.




                3
77%                           23%
            Read Blogs                 Research Products
                               ...
Interactive
    Little control
    Anyone can do it
    Fast


5
Customer communication/feedback
Identify fans and unhappy customers
Real-time communication/feedback




                6
Conversations will be negative
 (as well as positive)
You/Your brand WILL be
 attacked (fairly and unfairly)
You WILL mess...
Blogging
YouTube/Flickr
Social Media Networks
Social campaigns
Twitter


                    8
“IBM's brand is best represented by its people”
            - IBM Social Computing Guidelines




                        ...
10
Reporter just said to me “when the media
 calls you, you jump, ok!” Why when I’m not
 selling? Newspapers will get what th...
hey april -   you. seriously. .. you.

                 12
A slow news week
 Timely topic
 Available spokesperson
 Low risk



13
Chicago Tribune, LA Times, Globe and Mail
Around 30 blog reactions
I’m still getting calls      14
An announcement without “An Announcement”
Hot topic
Great spokespeople – smart, passionate
Very visual content




       ...
132 Articles: Globe and
  Mail, GigaOm, CNET,
  Red Herring, ITWeek,
  Yahoo News.
100 unique visits per day
  on our blog...
Monitor and Listen
Right People
Right Goals
Integrate
Close the Loop
                 17
Email: april@rocketlaunchmarketing.com
Blog: www.rocketwatcher.com
Twitter/Skype/everywhere: aprildunford




            ...
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CNW Talk Mar. 2009 A Skeptic's Guide to Getting Started with Social Media

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CNW Talk Mar. 2009 A Skeptic's Guide to Getting Started with Social Media

  1. 1. April Dunford Rocket Launch Marketing Mar. 24, 2008 1
  2. 2. I’m not a social media consultant My background is “traditional” 2
  3. 3. Social Media allows people to share information and opinions online. 3
  4. 4. 77% 23% Read Blogs Research Products Online 4 Data: Universal McCann Mar. 2008
  5. 5. Interactive Little control Anyone can do it Fast 5
  6. 6. Customer communication/feedback Identify fans and unhappy customers Real-time communication/feedback 6
  7. 7. Conversations will be negative (as well as positive) You/Your brand WILL be attacked (fairly and unfairly) You WILL mess up 7
  8. 8. Blogging YouTube/Flickr Social Media Networks Social campaigns Twitter 8
  9. 9. “IBM's brand is best represented by its people” - IBM Social Computing Guidelines 9
  10. 10. 10
  11. 11. Reporter just said to me “when the media calls you, you jump, ok!” Why when I’m not selling? Newspapers will get what they deserve 11
  12. 12. hey april - you. seriously. .. you. 12
  13. 13. A slow news week Timely topic Available spokesperson Low risk 13
  14. 14. Chicago Tribune, LA Times, Globe and Mail Around 30 blog reactions I’m still getting calls 14
  15. 15. An announcement without “An Announcement” Hot topic Great spokespeople – smart, passionate Very visual content 15
  16. 16. 132 Articles: Globe and Mail, GigaOm, CNET, Red Herring, ITWeek, Yahoo News. 100 unique visits per day on our blog in first week. Media signal almost 7 Million 16
  17. 17. Monitor and Listen Right People Right Goals Integrate Close the Loop 17
  18. 18. Email: april@rocketlaunchmarketing.com Blog: www.rocketwatcher.com Twitter/Skype/everywhere: aprildunford 18

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