More Related Content Similar to Marketing as customer experience (20) Marketing as customer experience2. Page 2 © 2008 Razorfish. All rights reserved.
Reaching an
Audience
Creating an
Experience
3. Page 3 © 2008 Razorfish. All rights reserved.
Marketing has changed
What are the new rules?
How do we win this game?
4. Page 4 © 2008 Razorfish. All rights reserved.
Marketing has changed
Content is still King
5. Page 5 © 2008 Razorfish. All rights reserved.
The brand your brand could sell like
6. Page 6 © 2008 Razorfish. All rights reserved.
Agenda
What’s the opportunity?
How can we capture it?
7. Page 7 © 2008 Razorfish. All rights reserved.
Interrupt the show
Interest and Inspire
Hope they buy
Respond when interested
Engage and involve
Social interaction
Traditional
Digital
8. Page 8 © 2008 Razorfish. All rights reserved.
Help sell the product
Using stories
Help serve the customer
Using data
Traditional
Digital
+
9. Page 9 © 2008 Razorfish. All rights reserved.
Experiences
Content
Services
Data
10. Page 10 © 2008 Razorfish. All rights reserved.
Three Success Factors
Consumer Insights
New Technology
Simplified Experiences
11. Page 11 © 2008 Razorfish. All rights reserved.
Examples
12. Page 12 © 2008 Razorfish. All rights reserved.
Over 3 million “good moods” to date
13. 3 weeks – 22,653 promises made
49 million media impressions
16. Page 16 © 2008 Razorfish. All rights reserved.
Family vacations without the hassle
17. Page 17 © 2008 Razorfish. All rights reserved.
Family vacations without the hassle
21. Social Widgets
Page 21 © 2009 Razorfish. All rights reserved.
Widgets were viewed more than
2.1MM times, creating over 200,000 user
interactions with the brand
22. Page 22 © 2008 Razorfish. All rights reserved.
23. Shoppers Register Coupons are
Loaded to the
Shopper’s account
Coupons are
Redeemed at POS
thru Network
Redemption data is
sent to a clearinghouse
for Reimbursement
Real-Time
Analytics
Paperless Coupons
24. Page 24 © 2008 Razorfish. All rights reserved.
26. Page 26 © 2008 Razorfish. All rights reserved.
Three Success Factors
Consumer Insights
New Technology
Simplified Experiences
27. Page 27 © 2008 Razorfish. All rights reserved.
What do consumers want?
What’s saves money/time?
How do we keep it simple?
Marketers
Technologists
Designers*
The E-Team
* art, copy, user experience
30. Page 30 © 2008 Razorfish. All rights reserved.
Our Mission
Create experiences that
build businesses.
As one of the largest interactive marketing and technology companies in the
world, Razorfish helps its clients build better brands by delivering business
results through customer experiences.
Razorfish has offices across the United States, in Australia, Brazil, China, France,
Germany, Japan, Spain, UK and more.
Editor's Notes Carnival Cruise Finder allows families or friends to plan and enjoy vacations together. Stephen Covey: Stephen Covey: