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Lijit NetworksAdvertising OverviewAugust 2011
About us• Founded in 2006                                         Select Lijit Publishers• Exclusive focus on mid- and lon...
Introduction• What we offer:  – Boost your advertising revenue. We use industry leading technology to    deliver high yiel...
– Access to real-time analytics. Comprehensive UI with actionable statistics  and trending information to help optimize yo...
• Under the hood:  – RTB (real-time bidding) Platform    released 6/11  – Launch partners include Turn and    Simpli.fi  –...
•   Advertisements are pre-screened to be    void of the following:     –   Adult/Provocative/Suggestive     –   Audio – A...
Why Lijit is Legit• Company Facts:                                  • Industry Facts:  – 4+ billion monthly ad transaction...
Valuation of Service1. Integration with all major Ad Providers   More ad partners = more competition and higher CPM / Fil...
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Lijit Overview

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Lijit Overview

  1. 1. Lijit NetworksAdvertising OverviewAugust 2011
  2. 2. About us• Founded in 2006 Select Lijit Publishers• Exclusive focus on mid- and long-tail publishers• 4+ billion ad transactions per month• Ranked #3 US network according to Quantcast• Innovative provider of advertising services, audience analytics and reader engagement tools 2011 Lijit Networks, Inc.
  3. 3. Introduction• What we offer: – Boost your advertising revenue. We use industry leading technology to deliver high yield, quality display advertisements specific to you and your audience. – Piece of mind. Superior guidance and support is always available to ensure you get the most from your site. – Unique publisher-advertiser relationships with 40+ partners 2011 Lijit Networks, Inc.
  4. 4. – Access to real-time analytics. Comprehensive UI with actionable statistics and trending information to help optimize your revenue. 2011 Lijit Networks, Inc.
  5. 5. • Under the hood: – RTB (real-time bidding) Platform released 6/11 – Launch partners include Turn and Simpli.fi – Platform designed for publishers to have access to the industries top advertisers – Improve page load times with our Browser-based daisy chain – Anti malvertising/maleware technology provided by industry leader, Dasient 2011 Lijit Networks, Inc.
  6. 6. • Advertisements are pre-screened to be void of the following: – Adult/Provocative/Suggestive – Audio – Automatic – Video - Automatic – Deceptive Offers – Expandable - Automatic – Gambling – Interactive Ads/Quizzes/Surveys – Non-Branded Offers – Shaky/Flashy – Smileys/Cursors/Avatars – Survey Pops – System Warning – Tobacco – Dating – Guns / Ammo / Weapons – Political 2011 Lijit Networks, Inc.
  7. 7. Why Lijit is Legit• Company Facts: • Industry Facts: – 4+ billion monthly ad transactions – Ad spending set to increase 20.2% this year to $31.3 billion – 40+ Industry Partners – US online advertising spending – Network of 40,000+ websites expected to reach $49.5 billion by 2015 – 180 million global unique’s – 270% growth since Q1 2011 – Venture funded on track to top $10m in revenue by 2012 2011 Lijit Networks, Inc.
  8. 8. Valuation of Service1. Integration with all major Ad Providers  More ad partners = more competition and higher CPM / Fill rate2. Optimized ad chains with Real-time bidding  Use massive volume, aggregated data and state-of-the-art technology to get highest fill rates, and highest CPMs3. Fastest payments in the industry  monthly and automatic!4. EASY to get started and test  No contracts!  No minimums  Set a threshold, or “max fill” •2011 Lijit Networks, Inc.

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