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CYBERPALAPP.COM 01
02
BUYING AND SELLING
CYBER SECURITY SOLUTIONS
IS TEDIOUS!
CYBERPALAPP.COM
ONE STOP FOR FINDING YOUR
CYBER SECURITY SOLUTIONS
CYBERPALAPP.COM 03
04
UK SMB & MEDIUM SIZED FIRMS ARE THE INITIAL TARGET MARKET: $6.6B MARKET SIZE & 5.5M BUSINESSES
WORLDWIDE
MARKET SIZE
$167 B $400 B $2.5 B
CYBER CRIME
ANNUALLY
CYBER INSURANCE
PREMIUMS
CYBERPALAPP.COM
➢ CyberPal A p p m a ke s it possible to compare, review, ask
peers, buy research reports for all your Cyber Security
requirements all in one platform.
➢ Locate a nd connect with nearest Resellers for all
Vendor solutions.
A REVOLUTION IN CYBER
SECURITY MARKETPLACE
CYBERPALAPP.COM
05
06
Vendors 60%Marketing
Solution 20%
End User Premium
Subscription 20%
Reports
5%
SUBSCRIPTION BASED
(vendors lead gen & end-users premium service)
Advertising
(Marketing Solutions)
CYBERPAL REVENUE STREAMS
MULTISIDED PLATFORM
Advertising - Marketing Solutions
(20%) – allows Vendors to advertise to
Cyberpal’s member base
Comparison Report, Customised
Proposals and Consultation Fees
(5%) - End-users can purchase these
services for enhanced company
Procurement requirements.
Vendors Lead Gen (PPC) and
Referral Fees
(60%) – Vendors will incur Pay per click on
all leads and successful sales transaction
admin charges at ten percent flat rate.
End-Users Premium Subscriptions
(15%) – enables End-users to manage their
personal / company profile & requirements.
CYBERPALAPP.COM
07
660 million members in 200
countries and regions worldwide.
CYBERPALAPP.COM
GARTNER’S ACQUISITION OF SOFTWARE COMPANIES LIKE CYBERPAL
08CYBERPALAPP.COM
09
OLD PLAYERS USE CASES START-UPS
DIFFICULT AND EXPENSIVE EASY AND COST EFFECTIVE
Examples Of Use Cases
Show me categories of Cyber Security Solutions with reviews
Qualify my requirements within 1 minute
Recommend me suitable products with indicative pricing
Locate my nearest & best Resellers with map
IT Security Community giving live insights & expertise
THE ONLY CYBER SECURITY SOLUTION THAT SOLVES THE FULL CYCLE OF CUSTOMER PAIN
CYBERPALAPP.COM
CYBERPALAPP.COM 10
CYBERPALAPP.COM 11
50000 PRE-PRODUCT
SUBSRIBERS WITHIN
ONE MONTH
PARTICIPATE AND BE
FINALISTS AT
INDUSTRY EVENTS
10 DEALS WITH FIRMS
INCLUDING BIG 4 AND
INSURANCE
CYBERPALAPP.COM 12
Founder & C EO -
Head of Business Development
- A&O IT Group (8 yrs in Cyber
Security)
S A N J I V C H E R I A N
Advisory Board-
Director / Venture Developer /
Angel Investor at Making
Ventures Work
F E R R I E VA N E C H T E LT
Advisory Board-
Advisory Board Member -Picus
Security & Former Research
Director at Gartner
O L I V E R R O C H F O R D
CTO -
R A M A N S I N G H
CO-Founder & CEO – Telecoms
Supermarket Group and Digital
transformation executive
13
CYBERPALAPP.COM
Gross Revenues for 5 years Year 2 Year 3 Year 4 Year 5 Year 6
Vendors Fees - Subscription-based advertising [100 users @ £10 per month or £120 per year] £60,000 £120,000 £240,000 £480,000 £960,000
Referral Fees 10 - 20% Fees - Transaction revenues – 200 users approx. £200,000 £600,000 £1,400,000 £2,600,000 £4,200,000
PPC Fees - Click-Based advertising – (fixed fee per click on view deal button) £500,000 £1,500,000 £4,500,000 £9,000,000 £18,000,000
Front page – Banner Advertising - Display-based advertising - £500 x 40 clients – year 1 £20,000 £60,000 £180,000 £360,000 £720,000
Comparison Report / Consultation purchases – 20 clients paying £1000 – year 1 £20,000 £60,000 £180,000 £360,000 £720,000
Total Revenues £800,000 £2,340,000 £6,500,000 £12,800,000 £24,600,000
14
Newly Acquired Customers (Users – free membership) Year 2 (2021) Year 3 (2022) Year 4 (2023) Year 5 (2024) Year 6 (2025)
Newly Acquired Customers (Users – free membership) 20,000 users 40,000 users 80,000 users 120,000 users 160,000 users
Total Number of Customers (Users – free membership) 20,000 users 60,000 users 140,000 users 260,000 users 420,000 users
Paying / Transacting Customers (Users – free membership) – avg. commission value - £1000 200 users 600 users 1400 users 2600 users 4,200 users
Average Annual Subscription (Vendors / Resellers / Distributors – Premium membership) £120 £120 £120 £120 £120
Total number of Subscription Customers (30 days free trial offer) 500 users 1000 users 2000 users 4000 users 8000 users
CYBERPALAPP.COM
15CYBERPALAPP.COM
“WE NEED 500K TO MAKE IT HAPPEN”
Tech & Content – Data Compilation and Algorithms – Continuous process.
(data scientists & Developers) App / Website Content Development & Design
(Hosting, Web / App Developer, UX Designers)
Operations & Admin expenses Salaries, Infrastructure, office etc.)
Sales & Marketing (Staff, Advertising & Promotional activities)
Depreciation & Amortization
CYBERPALAPP.COM 16
E - sanjiv@cyberpal.io
M - 077 1317 2781
T - 020 7859 4309
sanjiv@cyberpal.io
www.cyberpalapp.com

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Cyberpal app pitch deck feb 2020

  • 2. 02 BUYING AND SELLING CYBER SECURITY SOLUTIONS IS TEDIOUS! CYBERPALAPP.COM
  • 3. ONE STOP FOR FINDING YOUR CYBER SECURITY SOLUTIONS CYBERPALAPP.COM 03
  • 4. 04 UK SMB & MEDIUM SIZED FIRMS ARE THE INITIAL TARGET MARKET: $6.6B MARKET SIZE & 5.5M BUSINESSES WORLDWIDE MARKET SIZE $167 B $400 B $2.5 B CYBER CRIME ANNUALLY CYBER INSURANCE PREMIUMS CYBERPALAPP.COM
  • 5. ➢ CyberPal A p p m a ke s it possible to compare, review, ask peers, buy research reports for all your Cyber Security requirements all in one platform. ➢ Locate a nd connect with nearest Resellers for all Vendor solutions. A REVOLUTION IN CYBER SECURITY MARKETPLACE CYBERPALAPP.COM 05
  • 6. 06 Vendors 60%Marketing Solution 20% End User Premium Subscription 20% Reports 5% SUBSCRIPTION BASED (vendors lead gen & end-users premium service) Advertising (Marketing Solutions) CYBERPAL REVENUE STREAMS MULTISIDED PLATFORM Advertising - Marketing Solutions (20%) – allows Vendors to advertise to Cyberpal’s member base Comparison Report, Customised Proposals and Consultation Fees (5%) - End-users can purchase these services for enhanced company Procurement requirements. Vendors Lead Gen (PPC) and Referral Fees (60%) – Vendors will incur Pay per click on all leads and successful sales transaction admin charges at ten percent flat rate. End-Users Premium Subscriptions (15%) – enables End-users to manage their personal / company profile & requirements. CYBERPALAPP.COM
  • 7. 07 660 million members in 200 countries and regions worldwide. CYBERPALAPP.COM
  • 8. GARTNER’S ACQUISITION OF SOFTWARE COMPANIES LIKE CYBERPAL 08CYBERPALAPP.COM
  • 9. 09 OLD PLAYERS USE CASES START-UPS DIFFICULT AND EXPENSIVE EASY AND COST EFFECTIVE Examples Of Use Cases Show me categories of Cyber Security Solutions with reviews Qualify my requirements within 1 minute Recommend me suitable products with indicative pricing Locate my nearest & best Resellers with map IT Security Community giving live insights & expertise THE ONLY CYBER SECURITY SOLUTION THAT SOLVES THE FULL CYCLE OF CUSTOMER PAIN CYBERPALAPP.COM
  • 11. CYBERPALAPP.COM 11 50000 PRE-PRODUCT SUBSRIBERS WITHIN ONE MONTH PARTICIPATE AND BE FINALISTS AT INDUSTRY EVENTS 10 DEALS WITH FIRMS INCLUDING BIG 4 AND INSURANCE
  • 12. CYBERPALAPP.COM 12 Founder & C EO - Head of Business Development - A&O IT Group (8 yrs in Cyber Security) S A N J I V C H E R I A N Advisory Board- Director / Venture Developer / Angel Investor at Making Ventures Work F E R R I E VA N E C H T E LT Advisory Board- Advisory Board Member -Picus Security & Former Research Director at Gartner O L I V E R R O C H F O R D CTO - R A M A N S I N G H CO-Founder & CEO – Telecoms Supermarket Group and Digital transformation executive
  • 14. Gross Revenues for 5 years Year 2 Year 3 Year 4 Year 5 Year 6 Vendors Fees - Subscription-based advertising [100 users @ £10 per month or £120 per year] £60,000 £120,000 £240,000 £480,000 £960,000 Referral Fees 10 - 20% Fees - Transaction revenues – 200 users approx. £200,000 £600,000 £1,400,000 £2,600,000 £4,200,000 PPC Fees - Click-Based advertising – (fixed fee per click on view deal button) £500,000 £1,500,000 £4,500,000 £9,000,000 £18,000,000 Front page – Banner Advertising - Display-based advertising - £500 x 40 clients – year 1 £20,000 £60,000 £180,000 £360,000 £720,000 Comparison Report / Consultation purchases – 20 clients paying £1000 – year 1 £20,000 £60,000 £180,000 £360,000 £720,000 Total Revenues £800,000 £2,340,000 £6,500,000 £12,800,000 £24,600,000 14 Newly Acquired Customers (Users – free membership) Year 2 (2021) Year 3 (2022) Year 4 (2023) Year 5 (2024) Year 6 (2025) Newly Acquired Customers (Users – free membership) 20,000 users 40,000 users 80,000 users 120,000 users 160,000 users Total Number of Customers (Users – free membership) 20,000 users 60,000 users 140,000 users 260,000 users 420,000 users Paying / Transacting Customers (Users – free membership) – avg. commission value - £1000 200 users 600 users 1400 users 2600 users 4,200 users Average Annual Subscription (Vendors / Resellers / Distributors – Premium membership) £120 £120 £120 £120 £120 Total number of Subscription Customers (30 days free trial offer) 500 users 1000 users 2000 users 4000 users 8000 users CYBERPALAPP.COM
  • 15. 15CYBERPALAPP.COM “WE NEED 500K TO MAKE IT HAPPEN” Tech & Content – Data Compilation and Algorithms – Continuous process. (data scientists & Developers) App / Website Content Development & Design (Hosting, Web / App Developer, UX Designers) Operations & Admin expenses Salaries, Infrastructure, office etc.) Sales & Marketing (Staff, Advertising & Promotional activities) Depreciation & Amortization
  • 16. CYBERPALAPP.COM 16 E - sanjiv@cyberpal.io M - 077 1317 2781 T - 020 7859 4309 sanjiv@cyberpal.io www.cyberpalapp.com