A morning workshop delivered to over 60 delegates at Bailbrook House Hotel in Bath exploring a wide variety of Social Media Marketing opportunities for business.
30. Is your site ready? Do the pages open quickly? Is it easy to navigate? Loaded with compelling and relevant content?
31. Does it Grab the Attention? A – I – D – A – Grab their ATTENTION Generate an INTEREST Build the DESIRE Promote the ACTION
32. Marketing – what we know In 1873, John Wanamaker, father of the department store said 50% of marketing works We don’t know which 50% …….however, this is the traditional view in a pre-internet world!
33. Marketing – what we know Everything on the internet can be measured You just have to know how If it can’t be measured – it’s probably not worth doing
44. Average age distribution across social network sites 25% 19% 18% 15% 10% 9% 3% 18-24 0-17 25-34 35-44 45-54 55-64 65+ Data source: Google Ad Planner