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6 Simple Steps to Social Media Success
1Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > www.enterpr...
6 Simple Steps to Social Media Success
2Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > www.enterpr...
6 Simple Steps to Social Media Success
3Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > www.enterpr...
6 Simple Steps to Social Media Success
4Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > www.enterpr...
6 Simple Steps to Social Media Success
5Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > www.enterpr...
6 Simple Steps to Social Media Success
6Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > www.enterpr...
6 Simple Steps to Social Media Success
7Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > www.enterpr...
6 Simple Steps to Social Media Success
8Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > www.enterpr...
6 Simple Steps to Social Media Success
9Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > www.enterpr...
6 Simple Steps to Social Media Success
10Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > www.enterp...
6 Simple Steps to Social Media Success
11Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > www.enterp...
6 Simple Steps to Social Media Success
12Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > www.enterp...
6 Simple Steps to Social Media Success
13Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > www.enterp...
6 Simple Steps to Social Media Success
14Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > www.enterp...
6 Simple Steps to Social Media Success
15Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > www.enterp...
6 Simple Steps to Social Media Success
16Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > www.enterp...
6 Simple Steps to Social Media Success
17Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > www.enterp...
6 Simple Steps to Social Media Success
18Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > www.enterp...
6 Simple Steps to Social Media Success
19Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > www.enterp...
6 Simple Steps to Social Media Success
20Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > www.enterp...
6 Simple Steps to Social Media Success
21Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > www.enterp...
6 Simple Steps to Social Media Success
22Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > www.enterp...
6 Simple Steps to Social Media Success
23Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > www.enterp...
6 Simple Steps to Social Media Success
24Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > www.enterp...
6 Simple Steps to Social Media Success
25Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > www.enterp...
6 Simple Steps to Social Media Success
26Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > www.enterp...
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Six simple steps to social media satisfaction

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Six Simple Steps that you can take to make the most of your investment in Social Media

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Six simple steps to social media satisfaction

  1. 1. 6 Simple Steps to Social Media Success 1Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > www.enterprise-oms.co.uk
  2. 2. 6 Simple Steps to Social Media Success 2Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > www.enterprise-oms.co.uk 6 Steps to Social Media Success Andy Poulton Enterprise Online Marketing Solutions
  3. 3. 6 Simple Steps to Social Media Success 3Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > www.enterprise-oms.co.uk
  4. 4. 6 Simple Steps to Social Media Success 4Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > www.enterprise-oms.co.uk Define your goals 1. Branding 2. Building Interaction 3. Sharing vouchers/offers 4. Drive traffic to website 5. Market new services / products
  5. 5. 6 Simple Steps to Social Media Success 5Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > www.enterprise-oms.co.uk Specific Measurable Achievable Realistic Timed Example I want to add 100 new Followers/Likes/Contacts during Q2 2015 1 - Define your goals
  6. 6. 6 Simple Steps to Social Media Success 6Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > www.enterprise-oms.co.uk 2 – Understand your audience
  7. 7. 6 Simple Steps to Social Media Success 7Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > www.enterprise-oms.co.uk • Age • Gender • Location • Income • Interests • Likes • Dislikes • Needs • Speak in appropriate voices 2 - Understand your audience
  8. 8. 6 Simple Steps to Social Media Success 8Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > www.enterprise-oms.co.uk 3 – Understand the platforms
  9. 9. 6 Simple Steps to Social Media Success 9Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > www.enterprise-oms.co.uk ● 1.4 Bn users – 30m in UK ● Best for Business to Consumer 3 - Understand the platforms ● 330m users, 12m in UK ● Best for Business to Business
  10. 10. 6 Simple Steps to Social Media Success 10Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > www.enterprise-oms.co.uk ● 540m users are on Google+ ● B2B and B2C & Important for SEO 3 - Understand the platforms ● Especially appealing to the 18-29 age group ● Great for sharing pictures
  11. 11. 6 Simple Steps to Social Media Success 11Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > www.enterprise-oms.co.uk ● 288m internet users are on Twitter ● B2B and B2C 3 - Understand the platforms ● 75m internet users use Pinterest ● 70% are women & 50% earn more than $50k PA ● Especially appealing to the 18-49 age group
  12. 12. 6 Simple Steps to Social Media Success 12Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > www.enterprise-oms.co.uk ● 1 bn visitors per month, 6 bn hours watched / month ● Appeals to those who watch rather than read ● Supports SEO 3 - Understand the platforms
  13. 13. 6 Simple Steps to Social Media Success 13Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > www.enterprise-oms.co.uk 4 – Plan your content
  14. 14. 6 Simple Steps to Social Media Success 14Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > www.enterprise-oms.co.uk Content has to be • Fresh • Appropriate • Relevant • Engaging 4 – Plan your content
  15. 15. 6 Simple Steps to Social Media Success 15Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > www.enterprise-oms.co.uk 5 – Build your presence
  16. 16. 6 Simple Steps to Social Media Success 16Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > www.enterprise-oms.co.uk • Develop your profiles – Business and/or Personal • Include photograph to build engagement • Keep it brief • Talk about benefits not features 5 – Build your presence
  17. 17. 6 Simple Steps to Social Media Success 17Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > www.enterprise-oms.co.uk 5 – Build your presence • Engage with people • Always reply to direct comments and questions • 20% - Add new content – This is your marketing space • Join groups and participate
  18. 18. 6 Simple Steps to Social Media Success 18Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > www.enterprise-oms.co.uk 6 – Maintain your profile
  19. 19. 6 Simple Steps to Social Media Success 19Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > www.enterprise-oms.co.uk Invest at least 30 Minutes per day 6 – Maintain your profile
  20. 20. 6 Simple Steps to Social Media Success 20Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > www.enterprise-oms.co.uk • Check your accounts daily ✓ Thank re-Tweets ✓ Thank new followers/Likes/Connections ✓ Respond to comments ✓ Reply to questions 6 – Maintain your profile
  21. 21. 6 Simple Steps to Social Media Success 21Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > www.enterprise-oms.co.uk • Find new Likes/Followers/Connections ✓ Find authoritative people and Follow/Like their followers ✓ Connect with people in Groups [Facebook/LinkedIn] ✓ Search for branded terms to see who is talking about what 6 – Maintain your profile
  22. 22. 6 Simple Steps to Social Media Success 22Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > www.enterprise-oms.co.uk Measure your performance • Google Analytics • Twitter Analytics • Facebook Insights • LinkedIn Stats 6 – Maintain your profile
  23. 23. 6 Simple Steps to Social Media Success 23Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > www.enterprise-oms.co.uk REMEMBER
  24. 24. 6 Simple Steps to Social Media Success 24Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > www.enterprise-oms.co.uk Web Marketing is a Marathon There are very few quick wins
  25. 25. 6 Simple Steps to Social Media Success 25Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > www.enterprise-oms.co.uk
  26. 26. 6 Simple Steps to Social Media Success 26Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > www.enterprise-oms.co.uk Find me www.enterprise-oms.co.uk andy@enterprise-oms.co.uk Follow me Twitter @andypoulton LinkedIn AndyPoulton Phone me 01793 23 80 20 07966 54 71 46

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