How to convert more patients online 7 16-14

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  • Welcome – WARM UP
    INTRODUCTION
    Congratulations
    On being a business owner
    I’ve wanted to be a dentist
    we’re cousins – we have something in common
    why I wanted to be a business owner – to do business my way, to have fun, to make money, to help people
    On being here
    Plug for Dr. Chris Brady – how many dentists he’s helped, how much money they make
    3% of people control 97% of the wealth – they’re all business owners – even a smaller % continue to educate themselves.
    What I’m here today is to contribute to your education, and I promise you’ll be smarter when I leave!
  • Concept
    Dates
    1959 and 1971 paired the tools
    1974 - invented by Vint Cerf and Bob Kahn
    1977 Stephen Wozniack and Steven Jobs built the first homemade computer and opened Apple
    1994 – concept of home Internet was created
    1995 - John Audette, was doing SEO before it had a name. John began his internet marketing career by writing a book that he attempted to have published, but he could not find any takers. So he published the book himself and sold it online. With the revenue from the book sales, John started MMG (Multi-Media Marketing Group).
    That brings us to today – where Conversion is King














  • Welcome – WARM UP
    INTRODUCTION
    Congratulations
    On being a business owner
    I’ve wanted to be a dentist
    we’re cousins – we have something in common
    why I wanted to be a business owner – to do business my way, to have fun, to make money, to help people
    On being here
    Plug for Dr. Chris Brady – how many dentists he’s helped, how much money they make
    3% of people control 97% of the wealth – they’re all business owners – even a smaller % continue to educate themselves.
    What I’m here today is to contribute to your education, and I promise you’ll be smarter when I leave!
  • How to convert more patients online 7 16-14

    1. 1. Jonathan Bryant, National Director SiteStaff www.SiteStaff.com How to Convert More Patients Online 1
    2. 2. How to Convert More Patients Online 2  Moderator – Dylan Kemna, Director of Sales, OptiCall www.OptiCall.com  Presenter – Jonathan Bryant, National Director, SiteStaff www.SiteStaff.com
    3. 3. Poll 3  How many unique (new) visitors does your website have monthly?  Over 3000  3000-1001  501-1000  500 or less  Don’t know
    4. 4. What we typically see…  Good site, no traffic  Good traffic, no patients  Bad site, bad traffic  No understanding whatsoever 4
    5. 5. What you don’t want to hear but should…  88% of business owners don’t know how they turn a profit  Your website should be built for your patients, rather than your perception of your practice  Roughly 97% of your website visitors will never contact you 5
    6. 6. Cost-free updates  Phone number 6
    7. 7. Gutenberg Diagram 7
    8. 8. 8
    9. 9. Phone number – add click-to-call 9  Start with your text phone number.  Hover and highlight the text with your mouse and go to the button in your editor to make a link (usually looks like a chain).  Instead of the “http://” and a web page address, replace the “http://” with “tel:” (no forward slashes)  Create the link • Source – Converstations.com
    10. 10. Cost-free updates  Phone number  Google My Business 10
    11. 11. Claim your business (and optimize with Google My Business) 11
    12. 12. Google My Business 12  Share  Insights  Review
    13. 13. Google + Facts 13  There are now over 1 billion with Google+ enabled accounts  It has reached 359 million monthly active users  Google+ is growing at 33% per annum. The 45 to 54 year old bracket increased its usage on Google+ by 56% since 2012  70% of marketers have a presence on Google+
    14. 14. A great Google + page 14
    15. 15. Google Map Widget 15
    16. 16. Cost-free updates  Phone number  Google My Business  Post (and maintain) a blog 16
    17. 17. 17 Body by Buford Blog
    18. 18. Blog 18  AIDA - Attention, Interest, Desire and Action  Completely personal with an opinion  ON your site, not off  Short and sweet? Maybe not.
    19. 19. Cost-free updates  Phone number  Google My Business  Blogs – (content, visitors)  Video testimonials (open rate, power) – better yet, launch a YouTube channel! 19
    20. 20. 20 Video Testimonials
    21. 21. YouTube Channel 21
    22. 22. Cost-free updates  Phone number  Google My Business  Blogs – (content, visitors)  Video testimonials (open rate, power) – better yet, launch a YouTube channel!  Retail store with shopping cart 22
    23. 23. 23
    24. 24. Cost-free updates  Phone number  Google My Business  Blogs – content, visitors)  Video testimonials (open rate, power) – better yet, launch a YouTube channel!  Retail store with shopping cart  Self-conducted E-mail marketing promoting technology advancements, seminars, promo offers (content, education, higher open rate) 24
    25. 25. 25 Free Seminar
    26. 26. Cost-free updates  Phone number  Google My Business  Blogs – (content, visitors)  Video testimonials (open rate, power) – better yet, launch a YouTube channel!  Retail store with shopping cart  Email marketing ex. seminars (content, education, capture rate)  Social media management (HootSuite) 26
    27. 27. HootSuite 27
    28. 28. Cost-free updates  Phone number  Google My Business  Blogs – (content, visitors)  Video testimonials (open rate, power) – better yet, launch a YouTube channel!  Retail store with shopping cart  Email marketing ex. seminars (content, education, capture rate)  Social media (HootSuite)  Google and Yelp Reviews 28
    29. 29. Leveraging your Google Reviews 29
    30. 30. How Google Reviews affects SEO 30
    31. 31. Incorporate GR into your site! 31
    32. 32. Yelp? Heard of it? 32
    33. 33. Where are patients turning to find reviews of doctors online? Healthgrades is the most commonly-used site, with 43 percent of review users turning there first. Yelp is second most popular, with 34 percent of users listing it as their first choice. 33
    34. 34. Cost-effective updates  Mobile optimized website – diversify 34
    35. 35. Mobile  1 out of every 3 mobile searches are local.  CNN Money – 2/28/14 - Mobile devices accounted for 55% of Internet usage in the United States in January 2014. Apps made up 47% of Internet traffic and 8% of traffic came from mobile browsers, according to data from comScore, cited Thursday by research firm Enders Analysis. PCs clocked in at 45%  30% of visitors will abandon the site if it not optimized for viewing…and that’s growing, too.  88% of buying decisions initiated via mobile device are now made because of spontaneity.  According to Amazon, every 100 milliseconds in load time decreases sales by 1%.  According to Google, not having a website optimized for mobile is like being closed 1 day a week. 35
    36. 36. Cost-effective updates  Mobile optimized website  Affiliate links 36
    37. 37. Affiliate links 37
    38. 38. Cost-effective updates  Mobile optimized website  Affiliate links  Self-generated auto appointment tool (ZocDoc) 38
    39. 39. ZocDoc 39
    40. 40. Cost-effective updates  Mobile optimized website  Affiliate links  Self-generated auto appointment tool (ZocDoc)  Live chat 40
    41. 41. 41 Live chat
    42. 42. Live chat  Conversion increase  Customer service appearance, revenue generation tool  Proactive engagement  Private, unobtrusive communication tool at the visitor’s speed  Welcome, serve a tangible benefit, build rapport, serve with empathy and extract personal contact information  Transmission in real time 42
    43. 43. Benefit Calculator 2000 2000 43
    44. 44. FireClick Index today 44
    45. 45. Benefit Calculator 2000 2000 30 2 $24,000 45
    46. 46. Live chat – can I do it myself? 46  Software available as low as $20 a month  Build an internal protocol and use metrics  Immediate response is anticipated  Embody your professional office environment  Treat every engagement as a lead
    47. 47. Live chat techniques 47  Compelling greeting  Quid pro quo (“something for something”)  Provide good customer service, show empathy  Lead the visitor  When the time is right, ask for the opportunity to take the next step
    48. 48. Investments 48  Responsive website  SEO/SEM/PPC  Professional e-mail marketing campaigns  Social Media campaigns
    49. 49. Takeaways  Make it your mission to implement 2-3 improvements  Think about what makes sense. What is your mix of business? Build a marketing strategy around a lifestyle  Involve your patients  Track, track and track again 49
    50. 50. I heard a really good tip once…  “What questions do you have for me? I HAVE TIME.” 50
    51. 51. Jonathan Bryant, National Director www.SiteStaff.com 800-688-2397 ext. 1 jbryant@sitestaff.com Dylan Kemna, Director of Sales www.OptiCall.com dkemna@opticall.com 877-238-0555 ext. 1025 Questions? 51

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