This document discusses Google Analytics and Google Webmaster Tools. It provides an overview of how to set up Google Analytics and understand the key metrics it provides about website traffic, such as sessions, users, page views, location of visitors, and conversion tracking. It also summarizes Google Webmaster Tools and how it can be used to identify issues with a website and see external links and search queries that mention the site. Instructions are given on setting up both tools and interpreting various reports.
9. Google Analytics
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Why use Analytics?
Understand -
• - How many people visit
• - Where they go on your site
• - What they do whilst on your site
• - What they are using to access your site
• - How they found your site
• - Advertising/marketing effectiveness
• - The impact of changes
17. Google Analytics
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Understanding Analytics
Sessions = Total visits
Users = Total unique visitors
Page Views = Total pages viewed
Pages/Session = Average pages
viewed per visit
Avg. Session Duration = Average
Visit Length
Bounce Rate = percentage of
people who never visit more than
the page
% New Sessions = New v returning
31. Google Analytics
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Understanding Analytics – Site Speed
Tools.pingdom.com
32. Google Analytics
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Understanding Analytics – Site Speed
Tools.pingdom.com
33. Google Analytics
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Understanding Analytics – Event Tracking
Can be used to track
• Downloads
• Subscriptions
• Clicks on Links
• Views of Videos
43. Google Analytics
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Why use Webmaster?
Understand -
• - Whether Google has any issues with your
site
• - Which words and phrases people are using
• - Who is linking to your site
• - How Google “sees” your site
48. Google Analytics
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This is where Google tells you that “you’ve
been bad”
Webmaster Tools
51. Google Analytics
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To advise of security issues – such as
Site hacked and hosting malwear
Webmaster Tools