Blogging Case Study Success Step 1: write post about smartphones on the farm (March 2009) Step 2: contacted by John Sutter of CNN (@jdsutter) Step 3: CNN article called Twittering From Tractor-Smartphones Sprout on Farm How did this work? Answer: SEO
I spoke much about blogs, but let me say that the tea leaves are not pointing to blogs as the new media. Frankly, blogs have been around for years and some have moved on from long blog posts. "Attention Crash"
Average American visits 110 domains/month and 2,500 webpages in that same time. So, if you want to be one of those websites that are visited, you must be visible in the places where people are spending time and be visible to search engines.
Time is finite, and so is your ability to share data. Use wisely -> short posts and visual (infographics)