Why is it exciting?
6 million + internet users in South Africa 2 million + broadband users (and climbing) One of the world’s largest mobile infrastructures 1 in 6 Google Searches from South Africa originate off a mobile phone. 1.4 million South Africans on FaceBook Just how connected do you think we are? Or will be? (Source: Arthur GoldStuck Research 2008)
So. What can WE do?
The problem: In Social Media, the base unit of control is… the individual. Makes segmentation tough eh? The age old rule applies though: People will congregate around RELEVANCE and VALUE…
Creating value & relevance
First up: yes, it’s a fad. Second up: yes, it’s probably rubbish. Making the wall simpler, 140 characters at a time... Dangerous? Nothing is sacred anymore...
RB, The FNB guy
A long time ago (6 months) in a universe far, far away (social networking), a person called @RBJacobs was born. With a singular purpose: to open a new channel of conversation with customers about… “How can Queries, we help Sponsorships Market Advice and you?” Brand and Events Intelligence Product Info Promise
The 5 Rules… Community
before commerce. The community exists for its own benefit, not yours. Communication comes next. You're hosting the event, but it's a cocktail party, not a lecture. Place the community's interests above your own. The big picture is that a vibrant community will help you, but getting to this place means sacrificing short-term interests. For example, people should be able to freely discuss and endorse competitive products. Source: Guy Kawasaki. Rules For Revolutionaries: The Capitalist Manifesto for Creating and Marketing New Products and Services, Page: 141-142
The 5 Rules… Tolerate
criticism. This freedom produces two desirable results: first, good public relations because tolerating criticism on a company- sponsored site is unheard of; second, free and voluminous customer feedback. Encourage quot;personalities.quot; Remember how one of the keys to the success of MTV was veejays with an attitude? Source: Guy Kawasaki. Rules For Revolutionaries: The Capitalist Manifesto for Creating and Marketing New Products and Services, Page: 141-142
POKE ME: Web:www.andyhadfield.com Email: email@example.com
Twitter: www.twitter.com/andyhadfield FNB: www.fnb.co.za FNB RBJacobs: www.twitter.com/rbjacobs By name on FaceBook, LinkedIn, FriendFeed, Flickr, Google and other social meta-bits. Thank you for your time... Think Big. Pilot Small. Talk With.