FutureWorld. Real Time Everything.


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Part of the FutureWorld Social Media Masterclass series. Real Time Everything deals with the impact of real time data and real time behavior on business and society. Instant everything is a scary... and exciting place.

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  • Start off fresh before I’ve contaminated you with trends and opinions… Let’s understand the industry and then have our first discussion
  • Welcome to the world where everything is going real time. Why?
  • Always on and always connected, we now live in an all-the-time, anytime world.
  • Welcome to microwave culture - A world of ready made informationReal time reporting means that the watchdogs of society are everywhere. The gatekeepers of information aren’t your traditional fourth estate – the media- but influencers in social media space. Osama eye-witness story.
  • All White house news is streamed nowThe even have a reality show – West Wing Week: weekly round-up of events that happened in the life of obama. Compare back to Franklin D Roosevelt’s Fireside chats around the time of the Great Depression: 30 evening radio shows addressing the nation between 1933 and 1944Now obama does the same – on Youtube
  • As we saw with the story of osama death, Facebook may have a mass audience, much bigger than that of Twitter, but Twitter is where the influencers are.
  • As we saw with the story of osama death, Facebook may have a mass audience, much bigger than that of Twitter, but Twitter is where the influencers are.
  • Twitter is where the news happens. And as of this year, 40% of Tweets are made on a mobile device.Also story about how dangerous it is to present publicly these days – it goes straight from your mouth around the worldOther examples – the popularity of “live blogs” as run by Engadget/Gizmodo during events like an Apple keynote
  • Public figures are expected to be always available. They need to be in touch with their “fans” almost constantly. Their fans demand that they’re accessible. Musician Cee Lo Green recently put his phone number on Twitter – his phone only stopped ringing when he answered it.
  • One of the things real time culture spat out – was memes.
  • Meme came out about his matric results
  • Fun memes
  • Tv based memes – but the trick is all instantaneous
  • Talk about BrandHouse reaction to this – trying to hunt the person down, tried to sueNext ad came out: What are you doing Windhoek? We don’t sue our fans Windhoek. Always Keep It Real.
  • Marketing takes advantage of popular culture. business process has been sped up by culture.
  • This meme Happened when vodacom network went down for almost a full day in july
  • There you can see it.Interesting debate. How damaging is this? People making fun of your brand? People finding out about service failures?Or just mob mentality that’s quickly forgotten?
  • Are you going to tell the fnbtv streaming story here? Or another?
  • A while back, Twitter strategically shifted it’s positioning away from a “social network” to a real time data service…
  • http://pepsicozeitgeist.com/
  • http://pepsicozeitgeist.com/
  • http://pepsicozeitgeist.com/
  • http://pepsicozeitgeist.com/
  • http://pepsicozeitgeist.com/
  • http://pepsicozeitgeist.com/
  • We give this data to social networks, now we can mine it.Using filters at the top (gender, region, age) – you can find out how all the 30 year old boys in downtown london are feeling – and hit the pubs!!Obama used this as well, to measure emotional temperature of states he was going to campaign in – and probably will use it again.http://www.wefeelfine.org
  • Visualising the internet in real time.
  • Visualising a BUSINESS in real time?
  • MoodServiceProduct
  • Website – there are currently x people in the queue
  • Make this emotional – impactful statement
  • FutureWorld. Real Time Everything.

    1. 1. The Social Imperative Real Time EverythingThe Social Media MasterClass 2011
    2. 2. Real Time Everything!Most stats from Arthur Goldstuck’s World Wide Worx Research. Precious few are made up.
    3. 3. @pfeiffer44: “POTUS to address the nation tonight at 10.30pm eastern time” - 1 May 2011, 9.45pm, Dan Pfeiffer, Communications director at the White House
    4. 4. Twitter explodes. Debate ragesabout whether Qaddafi had beenkilled or Bin Laden tracked down.
    5. 5. 22h002900 Tweets per second.
    6. 6. @keithurbahn: “So I’m told by areputable person they have killed Osama Bin Laden. Hot damn.” - 1 May 2011, 10.25pm Keith Urbahn Chief of staff for Donald Rumsfeld
    7. 7. The rumour turns out to be true. - approximately 10.45pm
    8. 8. @nytimes: “NYT NEWS ALERT:Osama bin Laden Is Dead, White House Says.”
    9. 9. @foxnews: “ FoxNews’ ChadPergram confirms Osama bin Laden is dead usama osamabinladen”
    10. 10. @cnnbrk: “ Osama bin Laden isdead usama osamabinladen”
    11. 11. 22h453200 Tweets per second.
    12. 12. Just before Obama makes his address at 11.30pm…
    13. 13. 23h255106 Tweets per second.
    14. 14. From 10.45pm – 2.20am on1st and 2nd May 2011, there was anaverage of 3000 Tweets per second. The highest sustained rate of Tweets. Ever.
    15. 15. Everything is going “real time”.
    16. 16. Why?Because the mobile has squashed time and space.
    17. 17. This is changing everything…
    18. 18. From the way we discoverinformation, to the way we share information, to the way we consume information and mostimportantly, the way we connect with others.
    19. 19. It’s changing journalism...
    20. 20. It’s changing public figures...
    21. 21. Meme. Noun. An idea, behaviour or style thatspreads from person to person in a culture.
    22. 22. And some Mr Visagie...
    23. 23. The Real Time World can be a scary place for brands…
    24. 24. #VodacomMovies #MemePower! Dude! Wheres my signal! You Havent Got Mail The Hunt for Red ReceptionHarry Potter and the Deathly Hallo...Hallo!..Hallo? The Unsocial Network Crouching Tower, Hidden Signal Dial Hard Nick and Norahs Infinite Disconnection How Cell C Got Her Groove Back The Phantom Of The Operator
    25. 25. #VodacomMovies #MemePower!
    26. 26. But if we think about itstrategically, it can offer immense power to business…
    27. 27. http://twitterfall.com/
    28. 28. http://twitter.com/
    29. 29. Now. With real time data, we’re alsostarting to see different methods of data visualisation
    30. 30. Now imagine real time data in a business context...
    31. 31. What would you like to know about your customers right now?
    32. 32. What can you tell your customersabout your business that will help them, right now?
    33. 33. Real time information alsocauses its own set of problems.
    34. 34. Customer: If data is realtime, why isn’t service?