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Developing a Social Media / Corporate Social Networking Strategy,

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Paul Harrison from Carve Consulting (http://www.CarveConsulting.com) presented at the British Library on how to develop a Social Media Strategy for the Social Media in Recruitment Conference. Much of the content needs explaining; however there is a film of the presentation, please contact us for a copy.

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Developing a Social Media / Corporate Social Networking Strategy,

  1. 1. Developing a Social Recruiting Strategy Paul Harrison, CarveConsulting.com
  2. 2. Carve Consulting <ul><li>Carve helps organisations engage customers, talent & employees through consultancy, research, training and managed services </li></ul>
  3. 3. Carve works in 5 x key areas:
  4. 4. Developing a Social Recruiting strategy <ul><li>Are you ready? </li></ul><ul><li>Listening </li></ul><ul><li>Identify objectives </li></ul><ul><li>Choose your platforms; Decide what you’re going to say </li></ul><ul><li>Develop a Roadmap, build a team </li></ul><ul><li>Tools, Trust & Time </li></ul><ul><li>Tone of Voice; Offense vs. Defence </li></ul><ul><li>Destination & integration </li></ul><ul><li>Measurement </li></ul><ul><li>The Unknown Unknowns </li></ul>
  5. 5. Why are you here?
  6. 6. Are you / your organisation ready?
  7. 7. Listening to the conversation 2 x 1 x
  8. 8. Listening to the conversation <ul><li>Variety of free & paid-for tools out there </li></ul><ul><li>Identify possible environments </li></ul><ul><li>Consider the context of what you’re hearing </li></ul>
  9. 11. Listening to the conversation <ul><li>Variety of free & paid-for tools out there </li></ul><ul><li>Identify possible environments </li></ul><ul><li>Consider the context of what you’re hearing </li></ul><ul><li>CSN Brand Audit </li></ul>
  10. 12. Claim your name
  11. 13. Objectives? <ul><li>Positioning </li></ul><ul><li>Attracting candidates / clients </li></ul><ul><li>Dialogue with Market </li></ul><ul><li>Outplacement? </li></ul><ul><li>Candidate / Client Relationship Management </li></ul><ul><li>Reputation Management </li></ul><ul><li>... </li></ul>
  12. 14. Choose your platform(s) 3C’s...
  13. 16. Building a Roadmap
  14. 17. Carve Consulting LinkedIn roadmap
  15. 18. Building a Team
  16. 19. Tools, Trust & Time <ul><li>Give them a Reason </li></ul><ul><li>Access </li></ul><ul><li>Guidelines </li></ul><ul><li>Tools </li></ul><ul><li>Trust </li></ul><ul><li>Time </li></ul>
  17. 20. Tone of Voice
  18. 22. Offense vs. Defensive strategies
  19. 23. Destination & Integration
  20. 25. Measurement
  21. 26. Unknown Unknowns <ul><li>There are known knowns. There are things we know that we know. There are known unknowns. That is to say, there are things that we now know we don’t know. But there are also unknown unknowns. There are things we do not know we don’t know. </li></ul>“ “
  22. 27. Developing a Social Recruiting strategy <ul><li>Are you ready? </li></ul><ul><li>Listening </li></ul><ul><li>Identify objectives </li></ul><ul><li>Choose your platforms; Decide what you’re going to say </li></ul><ul><li>Develop a Roadmap, build a team </li></ul><ul><li>Tools, Trust & Time </li></ul><ul><li>Tone of Voice; Offense vs. Defence </li></ul><ul><li>Destination & integration </li></ul><ul><li>Measurement </li></ul><ul><li>The Unknown and Unknowns </li></ul>
  23. 28. Thanks for listening * CarveConsulting.com/blog * Slideshare.net/CarveConsulting * LinkedIn.com/in/PaulHarrison * Twitter.com/CarveConsulting * [email_address] find us here:

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