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Developing a Social Media / Corporate Social Networking Strategy,

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The document discusses developing a social recruiting strategy. It recommends identifying objectives, choosing social media platforms, developing a roadmap and team. It also stresses the importance of tools, trust, tone of voice, integration and measurement. It notes there are known knowns, known unknowns, and unknown unknowns to consider.

BusinessTechnology
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Developing a Social Recruiting Strategy Paul Harrison, CarveConsulting.com
Carve Consulting ,[object Object]
Carve works in 5 x key areas:
Developing a Social Recruiting strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Why are you here?
Are you / your organisation ready?
Listening to the conversation 2 x 1 x
Listening to the conversation ,[object Object],[object Object],[object Object]
 
 
Listening to the conversation ,[object Object],[object Object],[object Object],[object Object]
Claim your name
Objectives? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Choose your platform(s) 3C’s...
 
Building a Roadmap
Carve Consulting LinkedIn roadmap
Building a Team
Tools, Trust & Time ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Tone of Voice
 
Offense vs. Defensive strategies
Destination & Integration
 
Measurement
Unknown Unknowns ,[object Object],“ “
Developing a Social Recruiting strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Thanks for listening * CarveConsulting.com/blog * Slideshare.net/CarveConsulting * LinkedIn.com/in/PaulHarrison * Twitter.com/CarveConsulting * [email_address] find us here:

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Developing a Social Media / Corporate Social Networking Strategy,

Editor's Notes

  1. Who are Carve.. Why CSN not SM...
  2. Who are Carve.. Why CSN not SM...
  3. Become a friend of Butterfly walk – why?
  4. Social is like Sex. Not box ticking. Demands transparency, openness, trust. Throw away all you know about PR. Getting closer to your candidates, clients.. And your competitors
  5. Gratuitous graphic – to make a point To say what – to who – when – why? 3 Cs – Community, Content and Conversation
  6. Note top left, top right – Sarah@ put some online?
  7. This is about PASSION (Big Mac / Don Leslie ) Champion, C-suite
  8. The Voice of Bob
  9. Destination... Integration – hold up business card. Plus email footers, brochures...buy goes way beyond that
  10. Audio Boo
  11. US Defense Secretary Donald Rumsfeld on February 12, 2002. - 2 x learnings from this -1. We don’t know what is going to a happen, there are unknown unknowns So be brave. Experiment. 2. Be un-Rumsfeld like and be authentic, honest, and trust your people.