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Social Media for Independent Insurance Agents of Iowa
- 1. Social Media For Business Independent Insurance Agents of Iowa Andy Drish
- 2. Intro Video
- 3. Β
- 4. Information Web 1.0 Web 2.0 Conversation
- 5. Β
- 6. Β
- 7. Creators Critics Collectors Joiners Spectators Not for me 18% 25% 12% 25% 48% 44% 28-54 39% 41% 22% 59% 64% 25% 18-27 55-62 8% 15% 5% 8% 39% 55%
- 8. Gen Y has already adoptedβ¦ Older Generations are quickly following Facebook βs fastest growing demographic is women age 55+ Users on Facebook over 35 years old doubled from January to March of last year. Baby Boomers posted a 59% increase in using social networking sites; That βs 30 times faster than Gen Y. The average LinkedIn user is a 41 year old male making $109,703 Baby Boomers increased reading blogs and listening to podcasts by 67 percent last year; That βs 80x faster than Gen Y
- 9. What is it being used for? Business Networking Partying Knowledge Transfer Job Searching Advertising Recruiting Studying Market Research Staying up-to-date on current events Dating Class Projects Work projects Branding Debating Collaborating Developing Strategic Planning Course Planning Academic Research Doctor Reviews Interview Prep Candidate Research Video Resumes Humor Buying Selling Trading
- 10. But... How can social media help ME?
- 11. What Weβre Talking About Making Connections Building Your Brand Access To Information Saving Time Whatβs Out There
- 12. Β
- 13. Β
- 15. Mavens
- 16. Connectors
- 17. Salespeople
- 18. Β
- 19. Β
- 20. Create a Personal Brand
- 21. Β
- 22. Β
- 23. What is The Difference Between A Personal Brand and a Reputation?
- 24. Β
- 25. Β
- 26. Β
- 27. Β
- 28. Access To Information
- 29. Β
- 30. Β
- 31. Saving Time
- 32. Β
- 33. Β
- 34. Β
- 35. Β
- 36. Β
- 37. Β
- 38. Overwhelmed?
- 39. Your Name Here
- 40. Taking Action
- 41. Thank You! Text β AndyDrish β to 50500 for my contact information AndyDrish.com
Editor's Notes
- Andy β Story Josh β Social media is having a HUGE impact now. More important than ever. 2 examples. 1 funny. 1 powerful.
- http://www.youtube.com/watch?v=lFZ0z5Fm-Ng
- Andy describes web 2.0 and how it differs from 1.0.
- Josh: β Usingβ the internet can come in many different forms. One form is that of the creator, Andy is a creator because he produces a blog which is his independent work. Critics will comment on the work of creators, in a sense creating their own work but only in response to others. Collectors subscribe to feeds of information and bookmark web pages as potential resources. Joiners will opt into groups in order to support a cause or meet other people, and Spectators will simply view what others have done. There are also those who do not do any of this. Now, lets take a quick look at some statistics estimating the activity for each of these groups within the age ranges shown. As you can see a general trend exists where use in all categories increase as age decreases. Andy jumps in:
- Andy β Class reunions. Doctors. Marriages. Dog story.
- 15
- Edit slides to: Understand the Foundations Learn What Has Worked Awareness of the Risks Strategy to get Started
- Andy leads and describes high level a Facebook page. Josh adds in with a description of the campus recruiting Facebook page. Josh: In addition to personal profiles like this one, there is also an option to create a βprofileβ for a company or cause. These are called Facebook Pages and The Principal actually has one of these right now. On our Facebook Page we provide information about the company, share videos and photos and answer questions which are posted on our wall. Right now we have 523 Fans. That means 523 people have associated their profile with our site.
- Andy describes Twitter high level. Josh asks a question on Andy βs twitter. Say hi to Principal β demo βing for over 500!
- Six degrees of seperation. Stanley Milgrim. 1960 βs study. Omaha to Massachusetts. On average.. 6 degrees. More important than ever. Good jobs don βt get posted. Good jobs are head hunted for. I have a friend interviewing at Google. They get 1-2K resumes per DAY. If you want a GREAT job, you need to start this. Now. Idea of a web.
- IRL you only know your friendsβ¦ you don βt know who THEY know though. LinkedIn creates that visual
- IRL you only know your friendsβ¦ you don βt know who THEY know though. LinkedIn creates that visual
- Explain what a brand is. Personal Brand exercise Google is the resume. 50% recruiters google you You have a brand whehter you want one or not How you create one
- Explain what a brand is. Personal Brand exercise Google is the resume. 50% recruiters google you You have a brand whehter you want one or not How you create one
- How did he do this? Leveraged his blog to interview people 25
- Josh
- Andy explains TED.
- Josh
- Josh: Now, with all of these options also come risk.
- Patrick: Tell the Lane Kiffin story.
- Andy
- Andy
- Josh
- Josh
- Josh