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Fancy Footwear


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This is a school project. Do not take it seriously.

Published in: Business, Lifestyle
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Fancy Footwear

  1. 1. The Take Off of Fancy Footwear<br />A Business Plan <br />
  2. 2. Company with a history<br />Formerly known as Custom Shoes<br />Owned by and managed by old-country people, with carefully recruited old-country craftspeople turning out high quality handmade shoes. <br />
  3. 3. Suddenly---<br />Retirement time for original owners Franco and Giovanni<br />who wants to buy a custom shoe shop?<br />Not us, say the craftspeople.<br />So Franco and Giovannio sell to Peter Sunrocco, a man with new ideas.<br />
  4. 4. Lots of Changes!<br />Peter jumps right in and hires new managers and opens a branch store in the “Gay Village”, a place the craftsmen do not like<br />The craftsmen murmer among themselves. Two walk out.<br />Peter hears the craftsmens’ complaints second hand from Giovanni and is very concerned<br />
  5. 5. Peter asks for help<br />“I don’t want to lose any more people. Have you got any advice for me?”<br />
  6. 6. Yes! We Have Advice!<br />Group 3 steps in, analyses the situation and comes up with solutions to solve Fancy Footwears problems. <br />
  7. 7. In a Nutshell...<br />The answer is...<br />SLOW DOWN!<br />and<br />Communicate!<br />
  8. 8. First make friends!<br />Everybody get to know each other!<br />Listen to each others’ hopes and fears and ideas.<br />Slowly start making the changes.<br />Keep all employees informed and involved.<br />
  9. 9. When the start up plans are in place, and the company starts showing a profit...<br />Growth Plan<br /><ul><li>Differentiation
  10. 10. Customer service strategies
  11. 11. Training
  12. 12. Performance Appraisal</li></li></ul><li>And ultimately...<br />(When revenue is sufficient to secure survival.)<br />Expansion plans<br /><ul><li>Intensive market research
  13. 13. Increased diversification
  14. 14. Staff promotions</li></li></ul><li>Just the Beginning<br />There is no end to successFOR a well-planned company<br />