16 Employee Advocacy Statistics to Guide Your 2016 Marketing Strategy

Kredible
KredibleKredible
TO G U I D E Y O U R 2 0 1 6 
M A R K E T I N G S T R A T E G Y 
EMPLOYEE
ADVOCACY
STATISTICS
16
of decision makers 
have eliminated a vendor
from consideration based
on information they did
or did not find about an
employee online. 
53
%
K R E D I B L E . C O M 
 Source: Kredible Research
K R E D I B L E . C O M 
 Source: Kredible Research
Employee posts on
social media receive
4.4
 X
more profile views 
than clicks, likes, or comments.
Employee advocacy
programs involving 
1,000
in advertising value.
active participants
can generate
$1,900,0000
K R E D I B L E . C O M 
Source: Kredible Employee Advocacy Study
of buyers trust
messages from
a brand, while
33
%
90
%
 of customers trust
product or service
recommendations 
from connections.
K R E D I B L E . C O M 
 Source: Nielsen
of business decision
makers say they use
online sources to learn
about professional
service providers.
76
%
K R E D I B L E . C O M 
 Source: Kredible Research
Business buyers spend
56
%
of the sales cycle
searching for and
engaging with content.
K R E D I B L E . C O M 
 Source: Kredible Research
of decision makers 
say they prefer to work
with professional service
providers who also know
their colleagues, friends, 
or acquaintances. 
74
%
K R E D I B L E . C O M 
 Source: Kredible Research
of people have used a 
mobile device to learn 
about an individual before a
meeting, after a conference, 
or during a presentation.
81
%
K R E D I B L E . C O M 
 Source: Kredible Research
more followers
than their
corporate social
media accounts.
10
X
Employees have
K R E D I B L E . C O M 
 Source: Cisco
engagement than
content shared by
brand channels. 
8
X
Content shared by
employees receives
more
K R E D I B L E . C O M 
 Source: Social Media Today
K R E D I B L E . C O M 
 Source: MSLGroup
more frequently
when distributed
by your employees,
versus your brand. 
Brand messages
are re-shared
24
X
of consumers are
more likely to buy
from a company
when they hear
about it from
someone they trust.
77
%
K R E D I B L E . C O M 
 Source: Nielsen
7
X
Leads developed
through employee
social marketing
initiatives convert
more frequently
than other leads. 
K R E D I B L E . C O M 
 Source: IBM
Sales reps that use
social media as part
of their sales
technique outsell
of their peers.
78
%
K R E D I B L E . C O M 
 Source: Forbes
of customer brand
perception is
determined by
our experiences
with people. 
70
%
K R E D I B L E . C O M 
 Source: Customer Think
Only
of employee
social networks
overlap with
brand networks. 
2-8
%
K R E D I B L E . C O M 
 Source: WeRsm
LEARN HOW
TO LAUNCH
AND SCALE A
SUCCESSFUL
EMPLOYEE
ADVOCACY
PROGRAM
GET THE EBOOK
CLICK ON THE LINK IN THE
DESCRIPTION BELOW
1 of 18

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16 Employee Advocacy Statistics to Guide Your 2016 Marketing Strategy

  • 1. TO G U I D E Y O U R 2 0 1 6 M A R K E T I N G S T R A T E G Y EMPLOYEE ADVOCACY STATISTICS 16
  • 2. of decision makers have eliminated a vendor from consideration based on information they did or did not find about an employee online. 53 % K R E D I B L E . C O M Source: Kredible Research
  • 3. K R E D I B L E . C O M Source: Kredible Research Employee posts on social media receive 4.4 X more profile views than clicks, likes, or comments.
  • 4. Employee advocacy programs involving 1,000 in advertising value. active participants can generate $1,900,0000 K R E D I B L E . C O M Source: Kredible Employee Advocacy Study
  • 5. of buyers trust messages from a brand, while 33 % 90 % of customers trust product or service recommendations from connections. K R E D I B L E . C O M Source: Nielsen
  • 6. of business decision makers say they use online sources to learn about professional service providers. 76 % K R E D I B L E . C O M Source: Kredible Research
  • 7. Business buyers spend 56 % of the sales cycle searching for and engaging with content. K R E D I B L E . C O M Source: Kredible Research
  • 8. of decision makers say they prefer to work with professional service providers who also know their colleagues, friends, or acquaintances. 74 % K R E D I B L E . C O M Source: Kredible Research
  • 9. of people have used a mobile device to learn about an individual before a meeting, after a conference, or during a presentation. 81 % K R E D I B L E . C O M Source: Kredible Research
  • 10. more followers than their corporate social media accounts. 10 X Employees have K R E D I B L E . C O M Source: Cisco
  • 11. engagement than content shared by brand channels. 8 X Content shared by employees receives more K R E D I B L E . C O M Source: Social Media Today
  • 12. K R E D I B L E . C O M Source: MSLGroup more frequently when distributed by your employees, versus your brand. Brand messages are re-shared 24 X
  • 13. of consumers are more likely to buy from a company when they hear about it from someone they trust. 77 % K R E D I B L E . C O M Source: Nielsen
  • 14. 7 X Leads developed through employee social marketing initiatives convert more frequently than other leads. K R E D I B L E . C O M Source: IBM
  • 15. Sales reps that use social media as part of their sales technique outsell of their peers. 78 % K R E D I B L E . C O M Source: Forbes
  • 16. of customer brand perception is determined by our experiences with people. 70 % K R E D I B L E . C O M Source: Customer Think
  • 17. Only of employee social networks overlap with brand networks. 2-8 % K R E D I B L E . C O M Source: WeRsm
  • 18. LEARN HOW TO LAUNCH AND SCALE A SUCCESSFUL EMPLOYEE ADVOCACY PROGRAM GET THE EBOOK CLICK ON THE LINK IN THE DESCRIPTION BELOW