1.
TO G U I D E Y O U R 2 0 1 6
M A R K E T I N G S T R A T E G Y
EMPLOYEE
ADVOCACY
STATISTICS
16

2.
of decision makers
have eliminated a vendor
from consideration based
on information they did
or did not find about an
employee online.
53
%
K R E D I B L E . C O M
Source: Kredible Research

3.
K R E D I B L E . C O M
Source: Kredible Research
Employee posts on
social media receive
4.4
X
more profile views
than clicks, likes, or comments.

4.
Employee advocacy
programs involving
1,000
in advertising value.
active participants
can generate
$1,900,0000
K R E D I B L E . C O M
Source: Kredible Employee Advocacy Study

5.
of buyers trust
messages from
a brand, while
33
%
90
%
of customers trust
product or service
recommendations
from connections.
K R E D I B L E . C O M
Source: Nielsen

6.
of business decision
makers say they use
online sources to learn
about professional
service providers.
76
%
K R E D I B L E . C O M
Source: Kredible Research

7.
Business buyers spend
56
%
of the sales cycle
searching for and
engaging with content.
K R E D I B L E . C O M
Source: Kredible Research

8.
of decision makers
say they prefer to work
with professional service
providers who also know
their colleagues, friends,
or acquaintances.
74
%
K R E D I B L E . C O M
Source: Kredible Research

9.
of people have used a
mobile device to learn
about an individual before a
meeting, after a conference,
or during a presentation.
81
%
K R E D I B L E . C O M
Source: Kredible Research

10.
more followers
than their
corporate social
media accounts.
10
X
Employees have
K R E D I B L E . C O M
Source: Cisco

11.
engagement than
content shared by
brand channels.
8
X
Content shared by
employees receives
more
K R E D I B L E . C O M
Source: Social Media Today

12.
K R E D I B L E . C O M
Source: MSLGroup
more frequently
when distributed
by your employees,
versus your brand.
Brand messages
are re-shared
24
X

13.
of consumers are
more likely to buy
from a company
when they hear
about it from
someone they trust.
77
%
K R E D I B L E . C O M
Source: Nielsen

14.
7
X
Leads developed
through employee
social marketing
initiatives convert
more frequently
than other leads.
K R E D I B L E . C O M
Source: IBM

15.
Sales reps that use
social media as part
of their sales
technique outsell
of their peers.
78
%
K R E D I B L E . C O M
Source: Forbes

16.
of customer brand
perception is
determined by
our experiences
with people.
70
%
K R E D I B L E . C O M
Source: Customer Think

17.
Only
of employee
social networks
overlap with
brand networks.
2-8
%
K R E D I B L E . C O M
Source: WeRsm

18.
LEARN HOW
TO LAUNCH
AND SCALE A
SUCCESSFUL
EMPLOYEE
ADVOCACY
PROGRAM
GET THE EBOOK
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