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TO G U I D E Y O U R 2 0 1 6 
M A R K E T I N G S T R A T E G Y 
EMPLOYEE
ADVOCACY
STATISTICS
16
of decision makers 
have eliminated a vendor
from consideration based
on information they did
or did not find about an
empl...
K R E D I B L E . C O M 
 Source: Kredible Research
Employee posts on
social media receive
4.4
 X
more profile views 
than ...
Employee advocacy
programs involving 
1,000
in advertising value.
active participants
can generate
$1,900,0000
K R E D I B...
of buyers trust
messages from
a brand, while
33
%
90
%
 of customers trust
product or service
recommendations 
from connec...
of business decision
makers say they use
online sources to learn
about professional
service providers.
76
%
K R E D I B L ...
Business buyers spend
56
%
of the sales cycle
searching for and
engaging with content.
K R E D I B L E . C O M 
 Source: K...
of decision makers 
say they prefer to work
with professional service
providers who also know
their colleagues, friends, 
...
of people have used a 
mobile device to learn 
about an individual before a
meeting, after a conference, 
or during a pres...
more followers
than their
corporate social
media accounts.
10
X
Employees have
K R E D I B L E . C O M 
 Source: Cisco
engagement than
content shared by
brand channels. 
8
X
Content shared by
employees receives
more
K R E D I B L E . C O M 
...
K R E D I B L E . C O M 
 Source: MSLGroup
more frequently
when distributed
by your employees,
versus your brand. 
Brand m...
of consumers are
more likely to buy
from a company
when they hear
about it from
someone they trust.
77
%
K R E D I B L E ....
7
X
Leads developed
through employee
social marketing
initiatives convert
more frequently
than other leads. 
K R E D I B L...
Sales reps that use
social media as part
of their sales
technique outsell
of their peers.
78
%
K R E D I B L E . C O M 
 S...
of customer brand
perception is
determined by
our experiences
with people. 
70
%
K R E D I B L E . C O M 
 Source: Custome...
Only
of employee
social networks
overlap with
brand networks. 
2-8
%
K R E D I B L E . C O M 
 Source: WeRsm
LEARN HOW
TO LAUNCH
AND SCALE A
SUCCESSFUL
EMPLOYEE
ADVOCACY
PROGRAM
GET THE EBOOK
CLICK ON THE LINK IN THE
DESCRIPTION BE...
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16 Employee Advocacy Statistics to Guide Your 2016 Marketing Strategy

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Download the ebook here: www.bit.ly/EmployeeAdvocacyGuide As marketers develop their game plans for 2016, we’re looking back on some of the statistics that reveal the most about the current state of sales, marketing, and consumer behavior.

These stats indicate that organizations will increasingly invest in their employees’ personal brands and employee advocacy programs as a cost-effective way to reach more people, generate more leads, and close more sales.

Published in: Marketing

16 Employee Advocacy Statistics to Guide Your 2016 Marketing Strategy

  1. 1. TO G U I D E Y O U R 2 0 1 6 M A R K E T I N G S T R A T E G Y EMPLOYEE ADVOCACY STATISTICS 16
  2. 2. of decision makers have eliminated a vendor from consideration based on information they did or did not find about an employee online. 53 % K R E D I B L E . C O M Source: Kredible Research
  3. 3. K R E D I B L E . C O M Source: Kredible Research Employee posts on social media receive 4.4 X more profile views than clicks, likes, or comments.
  4. 4. Employee advocacy programs involving 1,000 in advertising value. active participants can generate $1,900,0000 K R E D I B L E . C O M Source: Kredible Employee Advocacy Study
  5. 5. of buyers trust messages from a brand, while 33 % 90 % of customers trust product or service recommendations from connections. K R E D I B L E . C O M Source: Nielsen
  6. 6. of business decision makers say they use online sources to learn about professional service providers. 76 % K R E D I B L E . C O M Source: Kredible Research
  7. 7. Business buyers spend 56 % of the sales cycle searching for and engaging with content. K R E D I B L E . C O M Source: Kredible Research
  8. 8. of decision makers say they prefer to work with professional service providers who also know their colleagues, friends, or acquaintances. 74 % K R E D I B L E . C O M Source: Kredible Research
  9. 9. of people have used a mobile device to learn about an individual before a meeting, after a conference, or during a presentation. 81 % K R E D I B L E . C O M Source: Kredible Research
  10. 10. more followers than their corporate social media accounts. 10 X Employees have K R E D I B L E . C O M Source: Cisco
  11. 11. engagement than content shared by brand channels. 8 X Content shared by employees receives more K R E D I B L E . C O M Source: Social Media Today
  12. 12. K R E D I B L E . C O M Source: MSLGroup more frequently when distributed by your employees, versus your brand. Brand messages are re-shared 24 X
  13. 13. of consumers are more likely to buy from a company when they hear about it from someone they trust. 77 % K R E D I B L E . C O M Source: Nielsen
  14. 14. 7 X Leads developed through employee social marketing initiatives convert more frequently than other leads. K R E D I B L E . C O M Source: IBM
  15. 15. Sales reps that use social media as part of their sales technique outsell of their peers. 78 % K R E D I B L E . C O M Source: Forbes
  16. 16. of customer brand perception is determined by our experiences with people. 70 % K R E D I B L E . C O M Source: Customer Think
  17. 17. Only of employee social networks overlap with brand networks. 2-8 % K R E D I B L E . C O M Source: WeRsm
  18. 18. LEARN HOW TO LAUNCH AND SCALE A SUCCESSFUL EMPLOYEE ADVOCACY PROGRAM GET THE EBOOK CLICK ON THE LINK IN THE DESCRIPTION BELOW

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