1. Rose Romance, Rendezvous and Rebellion. Rose is a story of forbidden love . Marketing Plan Jasmine Richards and Amy Willett
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4. Strengths and Successes To begin with we simply pitched our idea to various members and asked for feedback, most of it was positive and others suggested really good ideas to improve our story. We then took a focus group with people that would fit into our target audience age range which we felt was women from the ages of 25+, lots of them were really interested in our story and the way we would present it. This was mainly because many of them really enjoy romantic films and some were familiar with old black and white films and were enthused to see something similar to what they would have watched. As well as this we found that our audience age had expanded, including females from around the age of 16, who saw our ideas and were impressed. This is great because it means that the number of potential viewers is much higher than we originally imagined it to be.
5. Our Actors We have decided to use young, up and coming actors in our film as it gives a fresh view. It also means that there is the possibility to bring young people into the industry to have a go in one of the short films, for lower wages than professional actors, meaning that money could be saved and young people can have a go at something they aspire to do. Our two actors were extremely professional and managed to bring some of their own costume, and use their own ideas to present the characters in rehearsals. This was helped by the fact that they were drama students, but considering that neither were professional they did extremely well and had a lot more energy than older people.
6. In Conclusion Overall we are extremely excited about our product and the ideas we have. We hope we have been able to express this to you and obtain your support in production, there are so many benefits to have this sort of icon on your TV shows or before films, bringing in new interest and variation in advertising. We would love to work on other ideas as well as this one, exploring many different genres and changing the suitability for different audiences. Thank you for taking the time to listen to our presentation, are there any questions?