2. Synopsis
A teenage orphan, embarks on a life changing journey
to success using seven key steps.
The genre: drama
Length: 2 minutes
3. Story Idea:
The story is about a teenage orphan, who ran away from
his foster parents, he is found squatting in abandoned
homes in London. One day he bumps into a wealthy
accountant who mistakenly drops a card revealing seven
key steps to success.
Without knowing he picks up the card and tries to give it
back to the him but the accountant continues to walk away.
The orphan looks at the card and notices what it is. He
eventually uses these seven key steps to embark on his
journey to his success.
4. Unique Selling Point
The reason why we are making this film is because
we believe as teenagers everyone has a desire to be
successful, in different ways.
This films seeks to portray the success story of a
teenage orphan who is trying to make a better life of
himself.
Our unique selling point is that it is a hard hitting
tale of teenage runaway who finds his purpose in life
through seven key steps. Which is a rare storyline in
films, targeted at young people.
6. Target Audience
The target audience that we have chosen for this film is
that of 16-24. This is because our film focuses on the life
of a teenage orphan and we believe that this age group
will best relate to this character and his story.
Furthermore making it appeal more to people of this
age group. The film also seeks to have an impact on our
viewers therefore by having a character of the same age
group as our target audience will allow the audience to
empathise with the character.
7. Name Ideas
Seven Steps
A Journey
The Encounter
The homeless man
Restoration
Man In the mirror
9. Characters/Location
Main Character: Joel
Business man : Egecan Goke
The trailer would be filmed mainly on the streets of London
specifically targeting the ruff areas of London to portray the
characters lifestyle and also a business setting in Liverpool
street to portray the flip side of the characters journey to
success. There will also be scenes shot in a house showing
where the character lives.
10. Promotion
The way in which we seek to promote our film will be
through word of mouth, posters and a cover page
magazine. We have chosen to promote my film this
way due to lack of funds and also we feel that this will
be an effective way of reaching a large audience
preferably our target audience.
11. Distribution
Our chosen distributor for this
film is Paramount we have chosen
this distributor because they
distribute a variety of different
film genres including genre. Also
our film is so unique it can fit well
with their margin, they are also a
very well known company
therefore
using
them
as
distributor will contribute to the
success of a film.
12. Theories
Todorov – This film seeks to challenge the conventions of Todorov’s
theory as the film will follow a different structure of
disequilibrium, where the character will begin in a state of unbalance and
desperation and then move to an equilibrium where he finds a balance in
his life and finally a resolution in which he fulfils his goal of success.
Barthes – The film will greatly use the conventions of Barthes theory in
which it will include elements of narratives codes for example the enigma
code allowing the audience to question why the character is so eager to be
successful?, what happened to the characters real parents?, why did he
run away from his foster parents?
13. Active or Passive
We would like for our audience to be active as we want them
to see our trailer and really empathise with the character.
Also we want them to be inspired to think about their own
dreams of success and how they can incorporate these seven
steps to their lives.
