As Foundation Portfolio Evaluation<br />Chasing Daisy<br />Kate Shurgaia, Nini Hadjipateras, Ellie Harris<br />
In what ways does your media product use, develop or challenge forms and conventions of real media products?<br />In many ways our media product is similar to the conventional teen dramas such as ‘Legally Blonde’ and ‘Pretty in Pink.’ This is because we created a montage sequence to show our character ‘Daisy’ getting ready in the morning, like that of Pretty in Pink.<br />
We decided to challenge and go against the convention of the stereotypical pink girly girl and created a more dark and mysterious character. <br />‘Pretty in Pink’ is a good example of the above stereotype.<br />Pretty in Pink.<br />Daisy.<br />
The camera work we decided to use is conventional to the genre of film we decided to make. <br />By using a montage sequence, it establishes the character at the start of the film.<br />We also used effects such as fade ins to introduce the audience to the setting of ‘Chasing Daisy. This effect is used in ‘Freaky Friday’ which also makes use of montage sequences. <br />
Music<br />In most of the films we took inspiration from, contemporary pop songs are used. Due to copyright we were unable to do the same. <br />Using Garageband, we created our own track which could compare to the conventional music used. <br />We also decided to create a song with a more rockier edge than a pop song as it fits in with Daisy’s character better. We created quite a catchy track.<br />Double click to play<br />
How does your media product represent particular social groups?<br />We have created our character to be based on ‘Jenny Humphrey’ from the famous American TV show ‘Gossip Girl’. She fits into the rebellious social group getting involved with smoking and drinking through social influence from her friends. We also took inspiration from the character ‘Anna’ in ‘Freaky Friday.’<br />Anna from ‘Freaky Friday.’<br />Jenny Humphrey.<br />
The t-shirt Daisy wears features the lead singer of the band T. Rex, Marc Bolan. This fits in with Daisy’s rock chick look.<br />
Both ‘Jenny Humphrey’ and ‘Daisy’ wear heavy and dark eye makeup in order to emphasize their rebellious sides.<br />Daisy.<br />Jenny.<br />
Daisy’s Costume<br />Double click to play<br />
What kind of media institution might distribute your media product and why?<br />When deciding what kind of media institution would distribute our media product, we needed to consider our Unique Selling Points (USP.)<br />We are aware of the fact that we do not have a Stella cast and that we filmed on a low budget.<br />Our USP’s include: the genre of film being one of the favourite’s that our target audience like and ‘Chasing Daisy’s’ subject matter; issues that affect teenagers.<br />
Our film’s USP’s are similar to that of the film ‘Kids’ by Larry Clark. It is a film about teenagers in New York and their behaviour towards sex and substance abuse.<br />Miramax distributed the film ‘Kids.’<br />
The type of media institution which would distribute our film ‘Chasing Daisy,’ would be an independent film distributor.<br />Independent film companies would choose to distribute the type of film we have produced because being independent themselves, they would be able to understand the difficulty of being accepted by a big film company. <br />A good example would be Warp Films.<br />
For our opening title sequence, we have decided to use Optimum.<br />Optimum have released films such as ‘Leap Year’ and ‘Chloe.’<br />
How did you attract/address your audience?<br /><ul><li> We decided to upload our footage onto Youtube, Facebook and each of our own blogs, on blogspot. This meant that other people could comment on us and give us either positive or negative feedback.
Once we received the feedback, we went back to the editing suite to change what was necessary.</li></li></ul><li>Who would be the audience for your media product?<br />The age of the audience for our film would range from around 15 – 24, seeing as these years enjoy these types of films such as ‘Legally Blonde’, ‘Pretty in Pink’ and ‘Kids’. Plus, the character of our film is similar to the age of characters from other teen dramas. <br />Our use of a young cast would also attract our audience as they will be able to relate to the characters.<br />
The audience which we intend to target with out media product is quite large as we feel that it touches upon diverse topics which many people could relate to.<br />
What have you learnt about technologies from the process of constructing this product?<br /><ul><li> One of the main things we have learnt is that you do not need to have an expensive camera to film decent footage.
To film, we used the Sony Handycam.</li></li></ul><li><ul><li>We learnt how to use editing tools on a computer such as Final Cut Pro, and how to edit our music on Garageband.
Without digital technology, none of this would have been possible.</li></li></ul><li>Looking back at your preliminary task, what do you feel you have learnt in the progression from it to the full product?<br />We have learnt to use a much wider range of shots including; extreme close up’s, shot reverse shot and perfect out use of the 180 degree rule.<br />
We left enough time to be able to film four times, though we made mistakes, this shows that our time management was good.<br />We also learnt how to film around the weather and location, in order to prevent other mistakes such as lighting.<br />