2. Web pop-up
My make-up adverts were for lip and
eyeshadow products, I had to make sure my
web pop-up related to this and the campaign
of my products 'Impact Colour'. Exploring
different web pop-ups from a range of different
companies, for example, Sleek Make-Up and
Pop Beauty, I found that they mainly used
pictures of the product along with a small
description and they logo of the company.
I found a few web pop-ups that used a picture
of the model wearing the make-up, for
example Urban Decay used this, I personally
liked this more than just using pictures of the
products, as it made it more personal and gives
the audience the impression of how the make-
up will look on them, enabling me to make my
products look more appealing.
Pop Beauty
Sleek Make-up
Urban Decay
3. My web pop-up concentrated on just one of my products which was the lip
sticks. I used red as the lip colour on my model and also corresponded the
colour with the background to give emphasis on this. At the time of making
my web pop-up I felt this would help the audience identify with just one
product instead of trying to introduce two at the same time. However
looking back, I think that if I had incorporated the eyeshadow product in my
web pop-up it would have kept my whole campaign linked together. I could
have followed Pop Beauty’s web pop-up layout to show the different
products.
This is my final web pop-up
I used a close up of my model to
show her make-up in detail and
used Urban Decay’s picture as
inspiration. Although this web
pop-up is for a slightly different
purpose, I think the close up of
the models face wearing the
make-up is very powerful to the
audience. I have used a similar
serious pose and positioning of
the model.
4. The reason I used strong black capitals for
the font and colour of my text, is because I
wanted the web pop-up to come across as
strong, and I think the red and black made
a nice contrast and worked well. The web
pop-ups that I found use slightly different
colours and lower case letters when giving
information about the product, perhaps I
could have made the description of my
product in lower case letters and a slightly
different colour.
The text in my web pop-up
This is the link in my
web pop-up
I used Sleek Make-up’s element of “discover now” as the link for
the audience to click on to take them to the website. I liked the
idea of adding mystery to the product, and I think it makes it
more interesting for the audience as oppose to “click here”.
5. For the layout of the web pop-up I
followed both Sleek Make-up and
Urban Decay, as I found a convention
between them, by having an image of
one side and information on the other.
However I have shown the product on
the models face but I haven’t actually
shown the product itself. I feel like this
takes away from my web pop-up as the
audience don’t know what to look for
in the shop. As I have previously
mentioned, to solve this problem I
could have incorporated elements of
Pop Beauty's web pop-up, which is
spilt into four sections, one big one at
the top, and three smaller ones on the
bottom, advertising three different
products.
Pop
Beauty’s
layout
6. Overall I am happy with my web pop-up in terms of relating it to the
campaign by using the colour red, the close up picture of my model to
make the product more personal and identifiable to the audience and the
layout I have used following the conventions found.
I could have improved on showing the actual product itself as this is
something that is missing. When making the web pop-up I decided to only
use one product to advertise, however looking back I could have used Pop
Beauty’s layout to include both the lip products and the eyeshadow
products. Although I am happy with the layout I chose and think it is
effective. I could have made the main bit of my text in lower case letters in
order to make it a little bit easier to read for the audience.
7. Sponsorship
For my sponsorship I used a series of photos, using transitions to link them together. In
order to link my web pop-up and sponsorship I used the same colour scheme of red for
the background colour and kept this colour on the models lips, as well as keeping the
make-up relatively similar. I also used a black and white effect for the beginning of my
advert in order to give the colour more of an impact when introduced it on to my
sponsorship. The reason I used the colour red, was to encode the feelings of
powerfulness and femininity, I also felt that this corresponded with the name of my
company Renown.
I like the contrast of colours within my sponsorship, with the models dark hair, clothes
and features with the red colour of her lips and background, works well in order to
represent the high status of my company and its product that I have tried to convey to
make my products more appealing to the audience. This is an element I incorporated in
my web pop-up with the red background and black text. In my sponsorship I used similar
photos as in my web pop-up, by keeping the pictures close up, the same colour scheme
and using a range of different poses.
8. In my sponsorship I have used titles at
the end of the sequence. This reads
‘Renown glamorously sponsors 90210’.
I have used Renowns logo, in white
compared to the black of my web pop-
up. This change was for both practical
reasons so the test was legible on the
screen and in order to tie my
campaign together, due to the use of
black and white in my two adverts.
The ‘glamorously sponsors’ and
‘90210’ is in pink and purple with a
graduated effect, this is to reinforce
the colour of campaign. I have also
used the same font for this, the italic
style of the font allows me to
represent glamour.
The series of photos in my
sponsorship along with the
different poses gives the
impression of a photo shoot.
i also used this idea and
expanded on it for my first
advert, by using flashing,
to encode the idea of a
photo shoot.
9. My sponsorship was inspired by the Barry M sponsorships, which
show an animation of the product at the start and finishes with fast
moving transition images of a model wearing the different colours
of the product.
Again, a problem with my sponsorship is that I didn’t actually show
the product itself which leaves the audience without important
information. Also I didn’t show my model wearing different colours
of the product, therefore I have missed out a major part of my
campaign which is ‘Impact Colour’. Although this has taken away
from my sponsorship I do not think this is something the audience
would actually realise unless it was pointed out.
Barry M sponsorship’s
10. Advert 1 and 2
For my first advert I wanted to stick to my
campaign of “Impact Colour” I created impact
within my advert by having continuous flashing
throughout. I did this my using screens of black
and white alternatively between 2ml of footage.
This gives me a different side to my campaign, as
both my ancillary tasks focused on the colour,
with the colour scheme and the use of black and
white in my sponsorship sequence to contrast and
emphasise against the red of the lipstick and the
background. I also changed the background
colours in this advert, using, black and white
backdrops. Similarly to both my ancillary tasks, my
models are wearing black, this continues to keep
attention on the make-up. I feel in this this
worked well with the use of flashing, because the
audience could focus on just the face of the
model because this was the only thing in colour.
11. In my first advert I have used titles on the
screen in order to show my campaign,
these read words such as ‘Impact’ and
‘colour’. I have kept these tiltes black and
white, used a strong font with capital
letters and placed them in the middle of
the screen to give more impact. I
continued the theme of the flashing black
and white by making the titles alternate
between black and white. I changed this
when it came to the title of ‘colour’ and
added different colours, for example purple
and red around the outside of the words,
still keeping the background the same,
using the alternate black and white. I have
continued to use the title of renown
throughout all of my media texts, using the
same logo, this makes it recognisable for
the audience. I have put the logo at the
end of each of my media texts. In this
advert the title of ‘Renown’ comes at the
start and the end of the advert.
12. Advert 1 was inspired by Mac Make-Up advert, this is where I
expanded on the idea of having flashing throughout my advert
which helped link my ancillary task to my main task. I also
thought the flashing would make an impact on the audience and
related to my campaign. In this advert there was again, images
of the actual products themselves, this is something I failed to
do and would have benefited my advert. This advert also
contributed to the change in my colour scheme and the decision
to slightly vary it from red to black and white.
13. In my second advert I used titles which I read
‘blow them away’ ‘long lasting’ ‘hydrating’ and
‘vibrant’, these words relate to my campaign in
terms of impact with ‘blow them away’ and
colour with ‘vibrant’. This advert is for my lip
product, this is why I have included these titles
in order to relate this. I made the titles red to
link my ancillary tasks to this advert. I have
used the same font in both my adverts for the
titles and have presented them in a similar
way, by keeping the background plain using a
block colour such as black or white and placing
the words in the middle of the screen, to give
maximum impact to the advert. I have also
used my company logo of ‘Renown’ as I have
through out my ancillary tasks and main tasks.
14. In both my adverts and sponsorship I have used the same model. I have one model
who three is in media texts and another model who is in two. I wanted to keep this
similarity between my media texts as this is a convention that a lot of companies do.
This helps the audience identify with the model and the company and also helps to
keep the campaign linked together. Throughout my media texts I have constructed the
representation of ‘glamour’, I have done this my keeping the make-up of my models
defined and subtle. In various shots, from my sponsorship sequence to my two adverts
I have used a fan to blow the models hair back to create an angelic representation. I
also wanted to construct the representation of strength and powerfulness. The use of
white and black backgrounds in my two adverts and the red background in my two
ancillary tasks help me to create this representation further as these are all strong
block colours.
Sponsorship Sequence Advert 1Advert 2Web pop-up
15. In all my media texts I have used similar shots, for
example, in my web pop-up and sponsorship I
have used a close up of the models face.
Throughout my two adverts I have used similar
shots ranging from close ups to medium long
shots. As my media texts are advertising make-up
it seemed important that I kept the shots closed in
on the models face in order to show the make-up
clearly and follow the conventions of make-up
media texts. In both advert 1 and 2 I begin the
advert in a similar way, this is a medium close up
of the model slightly at an angle, her hair is being
blown back and has a serious expression, both
shots slightly zoom out. Also at the end of both my
adverts I use the same model again, after the title
of ‘Renown’ comes up there is another medium
close up shot in advert 1 and a close up shot in
advert 2. This helped end the advert and helped
me to give my adverts a certain style which was
recognisable to the audience.
Advert 1
Advert 2
Start
End
Start
End
16. I feel that in all my media texts I have paid close attention to the colour scheme,
with the use of red in my two ancillary tasks -the background and models make-
up, and second advert -including the red in the titles and the models lip stick. I
used black and white a lot through out my media texts, from the text in my web
pop-up, to the use of the black and white effect on my sponsorship pictures. The
background colours in both my adverts are black and white along with the texts
and title screens.
My media texts also all link to my campaign of ‘Impact Colour’, first with my web
pop-up which has a strong close up shot of my model, and the use of a strong
colour helps to reinforce both elements of my campaign. Again in my
sponsorship, I used pictures instead of actual film, this slightly different as not
many sponsorships are in this format, I also used close up images of the model
and use strong colours. I connected my sponsorship sequence and advert 1 by
reinforcing the idea of a ‘photo shoot’ by using flashing throughout my advert
and again the black and white enabled me to draw all the attention to the colour
and the make up of the face. In advert 1 I focused more on the ‘impact’ element
of my campaign. In my second advert I continued to use the black and white,
however the model is wearing a pink top and has her make-up to match this
adding more colour to the advert. In advert 2 I focused more on the ‘colour’
element of my campaign.
17. However I do think improvements
could have been made, in terms of the
colour used, i should have used a
variety of colours. This way I could
have given the audience more choice
which would have improved the
advertising of it, also a convention of
make-up adverts is a range of colours
used, I think I have conformed to this
in some aspects of my media texts but
this could have been elaborated.
Also in my media texts I haven’t shown
the actual product itself, a part from in
advert 2 when the model is applying
the lipstick. This creates an enigma
surrounding my campaign an is
something I should have been
consistent with through out all of my
media texts
Barry M sponsorship, example
of the different colors used
Advert 2, the model applying
the lipstick.
