Using Mobile Apps to Enhance Marketing

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Presentation in Homer, Alaska for businesses on marketing throug

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Using Mobile Apps to Enhance Marketing

  1. Using Mobile Apps to Enhance Your MarketingHomer 3rd Annual Business, Marketing, and Technology Seminar September 2011
  2. Going Mobile Why  mobile?   Mobilized  sites   Mobile  apps   QR  Codes   Augmented  Reality  
  3. Are You Social?
  4. Mobile vs. Web
  5. Mobile Consumers Pew  
  6. Who’s Mobile?
  7. Why Mobile? Portable   Pervasive   Loca@on  Aware  (GPS)   Socially  Connected   Enhanced  Experience  
  8. Goals Target ActionsResources
  9. Is Your Site Ready?
  10. Not ready!
  11. Take your website
  12. View on a Phone
  13. Mobile friendly?
  14. How to Mobilize Outerwoven   bMobilized   MoFuse   Mobify   Wirenode  
  15. Mobile Apps
  16. For the Customer Portable   Convenient   Social   Omnipresent   FUN  
  17. For the Business Pervasive   In@mate   Socially-­‐enabled   User  Generated   Word-­‐of-­‐mouth  
  18. Foursquare Find friends Share tips Get perks
  19. Yelp Find places Get reviews Share reviews
  20. Facebook Places Check ins Check in deals Join friends
  21. Instagram Share photos Post comments Build community
  22. Foodspotting Locate places See reviews Recommend food
  23. Pinterest “Pin” images Showcase items Review and share
  24. Trover Find & share places Make comments Build community
  25. QR Codes2-dimensional bar codes
  26. QR Codes
  27. QR Codes
  28. QR Collateral
  29. QR Desinations
  30. QR  Code  
  31. QR  Code  
  32. QR  Code  
  33. Destination Actions Value
  34. Augmented Reality Augmented  Reality  
  35. Augmented  Reality  
  36. Augmented  Reality  
  37. Augmented  Reality  
  38. Goals Target ActionsResources
  39. Going Mobile  Aliza  Sherman  SheKnowsMobile.com    @alizasherman  

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