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Using Mobile Apps to Enhance Marketing

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Presentation in Homer, Alaska for businesses on marketing throug

Presentation in Homer, Alaska for businesses on marketing throug

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  • 1. Using Mobile Apps to Enhance Your MarketingHomer 3rd Annual Business, Marketing, and Technology Seminar September 2011
  • 2. Going Mobile Why  mobile?   Mobilized  sites   Mobile  apps   QR  Codes   Augmented  Reality  
  • 3. Are You Social?
  • 4. Mobile vs. Web
  • 5. Mobile Consumers Pew  
  • 6. Who’s Mobile?
  • 7. Why Mobile? Portable   Pervasive   Loca@on  Aware  (GPS)   Socially  Connected   Enhanced  Experience  
  • 8. Goals Target ActionsResources
  • 9. Is Your Site Ready?
  • 10. Not ready!
  • 11. Take your website
  • 12. View on a Phone
  • 13. Mobile friendly?
  • 14. How to Mobilize Outerwoven   bMobilized   MoFuse   Mobify   Wirenode  
  • 15. Mobile Apps
  • 16. For the Customer Portable   Convenient   Social   Omnipresent   FUN  
  • 17. For the Business Pervasive   In@mate   Socially-­‐enabled   User  Generated   Word-­‐of-­‐mouth  
  • 18. Foursquare Find friends Share tips Get perks
  • 19. Yelp Find places Get reviews Share reviews
  • 20. Facebook Places Check ins Check in deals Join friends
  • 21. Instagram Share photos Post comments Build community
  • 22. Foodspotting Locate places See reviews Recommend food
  • 23. Pinterest “Pin” images Showcase items Review and share
  • 24. Trover Find & share places Make comments Build community
  • 25. QR Codes2-dimensional bar codes
  • 26. QR Codes
  • 27. QR Codes
  • 28. QR Collateral
  • 29. QR Desinations
  • 30. QR  Code  
  • 31. QR  Code  
  • 32. QR  Code  
  • 33. Destination Actions Value
  • 34. Augmented Reality Augmented  Reality  
  • 35. Augmented  Reality  
  • 36. Augmented  Reality  
  • 37. Augmented  Reality  
  • 38. Goals Target ActionsResources
  • 39. Going Mobile  Aliza  Sherman  SheKnowsMobile.com    @alizasherman