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Using Mobile Apps             to Enhance         Your MarketingHomer 3rd Annual Business, Marketing, and Technology Semina...
Going Mobile   Why	  mobile?	     Mobilized	  sites	     Mobile	  apps	     QR	  Codes	     Augmented	  Reality	  
Are You Social?
Mobile vs. Web
Mobile Consumers               Pew	  
Who’s Mobile?
Why Mobile?   Portable	     Pervasive	     Loca@on	  Aware	  (GPS)	     Socially	  Connected	     Enhanced	  Experien...
Goals Target ActionsResources
Is Your Site Ready?
Not ready!
Take your website
View on a Phone
Mobile friendly?
How to Mobilize   Outerwoven	     bMobilized	     MoFuse	     Mobify	     Wirenode	  
Mobile Apps
For the Customer   Portable	     Convenient	     Social	     Omnipresent	     FUN	  
For the Business   Pervasive	     In@mate	     Socially-­‐enabled	     User	  Generated	     Word-­‐of-­‐mouth	  
Foursquare        Find friends         Share tips          Get perks
Yelp         Find places         Get reviews       Share reviews
Facebook Places             Check ins         Check in deals           Join friends
Instagram        Share photos      Post comments     Build community
Foodspotting        Locate places          See reviews      Recommend food
Pinterest         “Pin” images      Showcase items     Review and share
Trover  Find & share places     Make comments     Build community
QR Codes2-dimensional  bar codes
QR Codes
QR Codes
QR Collateral
QR Desinations
QR	  Code	  
QR	  Code	  
QR	  Code	  
Destination Actions  Value
Augmented Reality      Augmented	  Reality	  
Augmented	  Reality	  
Augmented	  Reality	  
Augmented	  Reality	  
Goals Target ActionsResources
Going Mobile	  Aliza	  Sherman	  SheKnowsMobile.com	  	  @alizasherman	  
Using Mobile Apps to Enhance Marketing
Using Mobile Apps to Enhance Marketing
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Using Mobile Apps to Enhance Marketing

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Presentation in Homer, Alaska for businesses on marketing throug

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Transcript of "Using Mobile Apps to Enhance Marketing"

  1. 1. Using Mobile Apps to Enhance Your MarketingHomer 3rd Annual Business, Marketing, and Technology Seminar September 2011
  2. 2. Going Mobile Why  mobile?   Mobilized  sites   Mobile  apps   QR  Codes   Augmented  Reality  
  3. 3. Are You Social?
  4. 4. Mobile vs. Web
  5. 5. Mobile Consumers Pew  
  6. 6. Who’s Mobile?
  7. 7. Why Mobile? Portable   Pervasive   Loca@on  Aware  (GPS)   Socially  Connected   Enhanced  Experience  
  8. 8. Goals Target ActionsResources
  9. 9. Is Your Site Ready?
  10. 10. Not ready!
  11. 11. Take your website
  12. 12. View on a Phone
  13. 13. Mobile friendly?
  14. 14. How to Mobilize Outerwoven   bMobilized   MoFuse   Mobify   Wirenode  
  15. 15. Mobile Apps
  16. 16. For the Customer Portable   Convenient   Social   Omnipresent   FUN  
  17. 17. For the Business Pervasive   In@mate   Socially-­‐enabled   User  Generated   Word-­‐of-­‐mouth  
  18. 18. Foursquare Find friends Share tips Get perks
  19. 19. Yelp Find places Get reviews Share reviews
  20. 20. Facebook Places Check ins Check in deals Join friends
  21. 21. Instagram Share photos Post comments Build community
  22. 22. Foodspotting Locate places See reviews Recommend food
  23. 23. Pinterest “Pin” images Showcase items Review and share
  24. 24. Trover Find & share places Make comments Build community
  25. 25. QR Codes2-dimensional bar codes
  26. 26. QR Codes
  27. 27. QR Codes
  28. 28. QR Collateral
  29. 29. QR Desinations
  30. 30. QR  Code  
  31. 31. QR  Code  
  32. 32. QR  Code  
  33. 33. Destination Actions Value
  34. 34. Augmented Reality Augmented  Reality  
  35. 35. Augmented  Reality  
  36. 36. Augmented  Reality  
  37. 37. Augmented  Reality  
  38. 38. Goals Target ActionsResources
  39. 39. Going Mobile  Aliza  Sherman  SheKnowsMobile.com    @alizasherman  

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