5. Alexis Roqué
@alexisroque
Co Founder
Technology
“Any sufficientlyadvanced technologyis indistinguishablefrom magic.”
Arthur C. Clarke
Design
“The simplest way to
achieve simplicity is
through thoughtful
reduction.”
John Maeda
Business
“Business has only two
functions: Marketing
and Innovation.”
Peter Drucker
41. If you are not embarrassed by the first
version of your product, you’ve
launched too late.
Reid Hoffman
42. Acquisition How do users find you?
Activation Do users have a great first experience?
Retention Do users come back?
Revenue How do you make money?
Referral Do users tell others?
Startup Metrics for Pirates: AARRR!
43. Acquisition How do users find you?
Activation Do users have a great first experience?
Retention Do users come back?
Revenue How do you make money?
Referral Do users tell others?
Before Product / Market Fit
44. Acquisition How do users find you?
Activation Do users have a great first experience?
Retention Do users come back?
Revenue How do you make money?
Referral Do users tell others?
Before Product / Market Fit
45. Acquisition How do users find you?
Activation Do users have a great first experience?
Retention Do users come back?
Revenue How do you make money?
Referral Do users tell others?
After Product / Market Fit
46. Pivot or Proceed?
Hoy would you feel if you cloud no longer use
[product_name]?
Very disappointed
Somewhat disappointed
Not disappointed (it really isn’t that usefull)
N/A - I no longer use [product_name]
47. False negative: “customers would have
liked the full product, but the MVP sucks,
so we abandoned de vision.”
Visionary complex: “but customers
don’t know what they want”
Too busy to learn: “ it would be faster to
just build it right, all this measuring
distracts from delight customers.”
67. UVP
Template
For ____________ (target customer)
who ____________ (statement of the need or oppertunity)
our (product/service name) is ____________ (product category)
that (statement of benefit) ____________ .
Sample(s)
For non-technical marketers
who struggle to find return on investment in social media
our product is a web-based analytics software that translates
engagement metrics into actionable revenue metrics.
Geoff Moore’s Value Positioning Statement
68. UVP
Template
[Proven industry example] for/of [new domain].
Sample(s)
Flickr for video.
Facebook for dogs.
The Firefox of media players.
Venture Hacks’ High-Concept Pitch
69. UVP
Template
“We help X do Y doing Z”.
Sample(s)
We help non-technical marketers discover return on
investment in social media by turning engagement
metrics into revenue metrics.
Steve Blank’s XYZ
84. ProductFidelity
Coverage (Number of Customers)
few
low
high
many
Interview Ad-Words-Campaign
Paper Sketch
Paper Mockup Raise Funds from Customers Video
86. ProductFidelity
Coverage (Number of Customers)
few
low
high
many
Interview Ad-Words-Campaign
Paper Sketch
Paper Mockup Raise Funds from Customers Video
Landing Page
88. ProductFidelity
Coverage (Number of Customers)
few
low
high
many
Interview Ad-Words-Campaign
Paper Sketch
Paper Mockup Raise Funds from Customers Video
Landing Page
Concierge MVP
90. ProductFidelity
Coverage (Number of Customers)
few
low
high
many
Interview Ad-Words-Campaign
Paper Sketch
Paper Mockup Raise Funds from Customers Video
Landing Page
Concierge MVP
The Product
91. ProductFidelity
Coverage (Number of Customers)
few
low
high
many
Interview Ad-Words-Campaign
Paper Sketch
Paper Mockup Raise Funds from Customers Video
Landing Page
Concierge MVP
The Product
Crash Test MVP
94. Validate your idea with real users
without coding, design and risk.
Code Design Capital Risk
95. ProductFidelity
Coverage (Number of Customers)
few
low
high
many
Interview Ad-Words-Campaign
Paper Sketch
Paper Mockup Raise Funds from Customers Video
Landing Page
Concierge MVP
The Product
Crash Test MVP