WHAT IS A STARTUP?
„A startup is a human institution designed to deliver a new product or
service under conditions of extreme uncertainty and has nothing to do
with size of company, sector of the economy or industry.“
„Lean Startup is a systematic process for
iterating from Plan A to a plan that
works before running out of resources.“
• WE ELIMINATE UNCERTAINTY
• WE WORK SMARTER, NOT HARDER
• WE CREATE ORDER
I) Problem/Solution Fit
„Do I have a problem worth solving“
II) Early Traction
„Have I built something people want?“
III) Product/Market Fit
„How do I scale?“
1) Document your plan A
business model canvas
2) Formulate an implementation
product > strategy > vision
3) Invite early adopters
MVP (Minimum viable product = the smallest solution that delivers customer value)
MINIMUM VIABLE PRODUCT
MVP = the smallest solution that delivers customer value
MVP FINAL PRODUCT
4) Measure progress
5) Deliver value before growth
Unique value proposition
6) Qualitative learning
A/B testing, interviews, ...
How do users find you?
Do users have a great first experience?
Do users come back?
How do you make money?
Du users tell others?
UNIQUE VALUE PROPOSITION
• For (target customers)
• Who are dissatisfied with (the current alternative)
• Our product is a (new product)
• That provides (key problem-solving capability)
• Unlike (the product alternative).
7) Identify growth engine
Paid, organic & viral sources
8) Measure everything as a cohort
e.g. average revenue per customer over time
9) Build feedback loops
e.g. user support
10) Insights are usually hidden within failed experiments.
Founded in 1999, LAB75 Design GmbH is running three design
and innovation hubs in Frankfurt, Berlin and Zürich by today. The
workforce around Marco Bahn and Wolfgang Weicht consists of an
international multidisciplinary team covering all aspects of an
integrated industrial design process.
A variety of long term partnerships with collaborating design and
software engineering studios as well as mechanical engineers and
production facilities for real world products complete our external
network and reflect our focus on rapidly evolving goods and