MVP: What it is and why we all (should) care

Kate Rutter
Kate RutterStrategic Sketcher at Intelleto
MVP*
* What it is and why we all (should) care



        Kate Rutter, Co-Founder & Principal   New Context Conference
        kate@luxr.co       http://luxr.co     3 & 4 November 2011
        @katerutter        @luxrco            Tokyo, Japan
a story...



                 MVP*
                 Maximum
                 Vision
                 Possible


LUXR.CO • NEW CONTEXT CONFERENCE • TOKYO, JAPAN • 3 NOVEMBER 2011
a story...



                 MVP*                                               (what we needed)
                 Maximum
                 Vision                                      ? MVP*
                 Possible
                                                                      Minimum
                                                                      Viable
                                                                      Product
LUXR.CO • NEW CONTEXT CONFERENCE • TOKYO, JAPAN • 3 NOVEMBER 2011
Increase the cycles.

                       BUILD

                                                                    MEASURE


                           LEARN



LUXR.CO • NEW CONTEXT CONFERENCE • TOKYO, JAPAN • 3 NOVEMBER 2011
Increase the cycles.

                       THINK

                                                                    MAKE


                           CHECK


                                          Increase the learning.
LUXR.CO • NEW CONTEXT CONFERENCE • TOKYO, JAPAN • 3 NOVEMBER 2011
Experience design in action




                                                                    * the Brandon Schauer cupcake model
LUXR.CO • NEW CONTEXT CONFERENCE • TOKYO, JAPAN • 3 NOVEMBER 2011
Experience design in action




                                                                    * the Brandon Schauer cupcake model
LUXR.CO • NEW CONTEXT CONFERENCE • TOKYO, JAPAN • 3 NOVEMBER 2011
Experience design in action




                            MVP
            ⤷




                                                                    * the Brandon Schauer cupcake model
LUXR.CO • NEW CONTEXT CONFERENCE • TOKYO, JAPAN • 3 NOVEMBER 2011
MVP : Minimum Viable Product
  The fastest, cheapest thing
  you can build...

  and get into the hands of
  customers fast
  so that you can observe
  and measure the results...

  to make your product
  something customers want,
  need and love to buy.
LUXR.CO • NEW CONTEXT CONFERENCE • TOKYO, JAPAN • 3 NOVEMBER 2011
MVP : Minimum Viable Product
  The fastest, cheapest thing
                                                                    ⤷   rapid
  you can build...                                                      cycles

  and get into the hands of
  customers fast
  so that you can observe
  and measure the results...

  to make your product
  something customers want,
  need and love to buy.
LUXR.CO • NEW CONTEXT CONFERENCE • TOKYO, JAPAN • 3 NOVEMBER 2011
MVP : Minimum Viable Product
  The fastest, cheapest thing
                                                                ⤷    rapid
  you can build...                                                   cycles

  and get into the hands of
                                                                ⤷   customer
  customers fast                                                    development

  so that you can observe
  and measure the results...

  to make your product
  something customers want,
  need and love to buy.
LUXR.CO • NEW CONTEXT CONFERENCE • TOKYO, JAPAN • 3 NOVEMBER 2011
MVP : Minimum Viable Product
  The fastest, cheapest thing
                                                              ⤷       rapid
  you can build...                                                    cycles

  and get into the hands of
                                                              ⤷      customer
  customers fast                                                     development

  so that you can observe                                      ⤷    actionable
  and measure the results...                                        metrics
  to make your product
  something customers want,
  need and love to buy.
LUXR.CO • NEW CONTEXT CONFERENCE • TOKYO, JAPAN • 3 NOVEMBER 2011
MVP : Minimum Viable Product
  The fastest, cheapest thing
                                                              ⤷         rapid
  you can build...                                                      cycles

  and get into the hands of
                                                              ⤷      customer
  customers fast                                                     development

  so that you can observe                                      ⤷    actionable
  and measure the results...                                        metrics
  to make your product
  something customers want,
                                                                    ⤷validated
  need and love to buy.                                              learning
LUXR.CO • NEW CONTEXT CONFERENCE • TOKYO, JAPAN • 3 NOVEMBER 2011
3 approaches we’re
                             seeing & using




LUXR.CO • NEW CONTEXT CONFERENCE • TOKYO, JAPAN • 3 NOVEMBER 2011
* 3 approaches

1} Lo-fidelity sketches                                              Why build anything before
                                                                    you’ve tested the idea?




LUXR.CO • NEW CONTEXT CONFERENCE • TOKYO, JAPAN • 3 NOVEMBER 2011
* 3 approaches

1} Lo-fidelity sketches                                              Why build anything before
                                                                    you’ve tested the idea?




LUXR.CO • NEW CONTEXT CONFERENCE • TOKYO, JAPAN • 3 NOVEMBER 2011
* 3 approaches

2} Fake it, then make it                                            Sell it first, then make
                                                                    what people bought.




                    45 to
          Te xt 002
                    e this
           pu rchas
            item.




LUXR.CO • NEW CONTEXT CONFERENCE • TOKYO, JAPAN • 3 NOVEMBER 2011
* 3 approaches

2} Fake it, then make it                                            Sell it first, then make
                                                                    what people bought.




LUXR.CO • NEW CONTEXT CONFERENCE • TOKYO, JAPAN • 3 NOVEMBER 2011
* 3 approaches

2} Fake it, then make it                                            Sell it first, then make
                                                                    what people bought.




LUXR.CO • NEW CONTEXT CONFERENCE • TOKYO, JAPAN • 3 NOVEMBER 2011
* 3 approaches

2} Fake it, then make it                                            Sell it first, then make
                                                                    what people bought.




LUXR.CO • NEW CONTEXT CONFERENCE • TOKYO, JAPAN • 3 NOVEMBER 2011
* 3 approaches

3} Small footprints                                                 Make it in code, but be
                                                                    stingy with features




                          where they
                                                          ⤷
                          were headed.




                                                                      )
                                                                        how they can


                                                                ⤷
                                                                        learn faster.




                                                                                   )
LUXR.CO • NEW CONTEXT CONFERENCE • TOKYO, JAPAN • 3 NOVEMBER 2011
* 3 approaches

3} Small footprints                                                 Make it in code, but be
                                                                    stingy with features




LUXR.CO • NEW CONTEXT CONFERENCE • TOKYO, JAPAN • 3 NOVEMBER 2011
Rules of thumb
  If you are extremely
  reluctant and even
  embarrassed to show
                                                              You are doing
                                                              it right.         ✓
  your MVP...

  If you feel comfortable                                    You should have
  or proud of it...                                          shown it sooner.   !
If you feel stuck...                                        GO FASTER.
                                                                              ➜
LUXR.CO • NEW CONTEXT CONFERENCE • TOKYO, JAPAN • 3 NOVEMBER 2011
ask yourself...
                                             What could you build today
                                             that you could put in the hands
                                             of customers tomorrow?

                                                                    your product



                                                           your MVP



LUXR.CO • NEW CONTEXT CONFERENCE • TOKYO, JAPAN • 3 NOVEMBER 2011
LUXR.CO • NEW CONTEXT CONFERENCE • TOKYO, JAPAN • 3 NOVEMBER 2011
Thank you!
                        Kate Rutter, Co-Founder & Principal         New Context Conference
                        kate@luxr.co       http://luxr.co           3 & 4 November 2011
                        @katerutter        @luxrco                  Tokyo, Japan


                       * Slides available on slideshare on Fri, Nov 4, 2011
                         slideshare.net/intelleto

shout-outs to...
 • Alexa Andrzejewski @ FoodSpotting, The UX-Driven Startup
   http://www.slideshare.net/ladylexy/the-ux-driven-startup
 • Brandon Schauer @ Adaptive Path : Cupcake model
 • Chris Jones @ Hot Studios : Risk reduction model
 • Eric Ries & The Lean Startup:
   http://www.slideshare.net/startuplessonslearned/the-lean-startup-5book-package
 • Gina Bianchini & The Mightybell Team : www.mightybell.com
 • Janice Fraser & Jason Fraser, LUXr.co
 • Thomas Knoll & LaunchRock : www.launchrock.com
LUXR.CO • NEW CONTEXT CONFERENCE • TOKYO, JAPAN • 3 NOVEMBER 2011
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MVP: What it is and why we all (should) care

  • 1. MVP* * What it is and why we all (should) care Kate Rutter, Co-Founder & Principal New Context Conference kate@luxr.co http://luxr.co 3 & 4 November 2011 @katerutter @luxrco Tokyo, Japan
  • 2. a story... MVP* Maximum Vision Possible LUXR.CO • NEW CONTEXT CONFERENCE • TOKYO, JAPAN • 3 NOVEMBER 2011
  • 3. a story... MVP* (what we needed) Maximum Vision ? MVP* Possible Minimum Viable Product LUXR.CO • NEW CONTEXT CONFERENCE • TOKYO, JAPAN • 3 NOVEMBER 2011
  • 4. Increase the cycles. BUILD MEASURE LEARN LUXR.CO • NEW CONTEXT CONFERENCE • TOKYO, JAPAN • 3 NOVEMBER 2011
  • 5. Increase the cycles. THINK MAKE CHECK Increase the learning. LUXR.CO • NEW CONTEXT CONFERENCE • TOKYO, JAPAN • 3 NOVEMBER 2011
  • 6. Experience design in action * the Brandon Schauer cupcake model LUXR.CO • NEW CONTEXT CONFERENCE • TOKYO, JAPAN • 3 NOVEMBER 2011
  • 7. Experience design in action * the Brandon Schauer cupcake model LUXR.CO • NEW CONTEXT CONFERENCE • TOKYO, JAPAN • 3 NOVEMBER 2011
  • 8. Experience design in action MVP ⤷ * the Brandon Schauer cupcake model LUXR.CO • NEW CONTEXT CONFERENCE • TOKYO, JAPAN • 3 NOVEMBER 2011
  • 9. MVP : Minimum Viable Product The fastest, cheapest thing you can build... and get into the hands of customers fast so that you can observe and measure the results... to make your product something customers want, need and love to buy. LUXR.CO • NEW CONTEXT CONFERENCE • TOKYO, JAPAN • 3 NOVEMBER 2011
  • 10. MVP : Minimum Viable Product The fastest, cheapest thing ⤷ rapid you can build... cycles and get into the hands of customers fast so that you can observe and measure the results... to make your product something customers want, need and love to buy. LUXR.CO • NEW CONTEXT CONFERENCE • TOKYO, JAPAN • 3 NOVEMBER 2011
  • 11. MVP : Minimum Viable Product The fastest, cheapest thing ⤷ rapid you can build... cycles and get into the hands of ⤷ customer customers fast development so that you can observe and measure the results... to make your product something customers want, need and love to buy. LUXR.CO • NEW CONTEXT CONFERENCE • TOKYO, JAPAN • 3 NOVEMBER 2011
  • 12. MVP : Minimum Viable Product The fastest, cheapest thing ⤷ rapid you can build... cycles and get into the hands of ⤷ customer customers fast development so that you can observe ⤷ actionable and measure the results... metrics to make your product something customers want, need and love to buy. LUXR.CO • NEW CONTEXT CONFERENCE • TOKYO, JAPAN • 3 NOVEMBER 2011
  • 13. MVP : Minimum Viable Product The fastest, cheapest thing ⤷ rapid you can build... cycles and get into the hands of ⤷ customer customers fast development so that you can observe ⤷ actionable and measure the results... metrics to make your product something customers want, ⤷validated need and love to buy. learning LUXR.CO • NEW CONTEXT CONFERENCE • TOKYO, JAPAN • 3 NOVEMBER 2011
  • 14. 3 approaches we’re seeing & using LUXR.CO • NEW CONTEXT CONFERENCE • TOKYO, JAPAN • 3 NOVEMBER 2011
  • 15. * 3 approaches 1} Lo-fidelity sketches Why build anything before you’ve tested the idea? LUXR.CO • NEW CONTEXT CONFERENCE • TOKYO, JAPAN • 3 NOVEMBER 2011
  • 16. * 3 approaches 1} Lo-fidelity sketches Why build anything before you’ve tested the idea? LUXR.CO • NEW CONTEXT CONFERENCE • TOKYO, JAPAN • 3 NOVEMBER 2011
  • 17. * 3 approaches 2} Fake it, then make it Sell it first, then make what people bought. 45 to Te xt 002 e this pu rchas item. LUXR.CO • NEW CONTEXT CONFERENCE • TOKYO, JAPAN • 3 NOVEMBER 2011
  • 18. * 3 approaches 2} Fake it, then make it Sell it first, then make what people bought. LUXR.CO • NEW CONTEXT CONFERENCE • TOKYO, JAPAN • 3 NOVEMBER 2011
  • 19. * 3 approaches 2} Fake it, then make it Sell it first, then make what people bought. LUXR.CO • NEW CONTEXT CONFERENCE • TOKYO, JAPAN • 3 NOVEMBER 2011
  • 20. * 3 approaches 2} Fake it, then make it Sell it first, then make what people bought. LUXR.CO • NEW CONTEXT CONFERENCE • TOKYO, JAPAN • 3 NOVEMBER 2011
  • 21. * 3 approaches 3} Small footprints Make it in code, but be stingy with features where they ⤷ were headed. ) how they can ⤷ learn faster. ) LUXR.CO • NEW CONTEXT CONFERENCE • TOKYO, JAPAN • 3 NOVEMBER 2011
  • 22. * 3 approaches 3} Small footprints Make it in code, but be stingy with features LUXR.CO • NEW CONTEXT CONFERENCE • TOKYO, JAPAN • 3 NOVEMBER 2011
  • 23. Rules of thumb If you are extremely reluctant and even embarrassed to show You are doing it right. ✓ your MVP... If you feel comfortable You should have or proud of it... shown it sooner. ! If you feel stuck... GO FASTER. ➜ LUXR.CO • NEW CONTEXT CONFERENCE • TOKYO, JAPAN • 3 NOVEMBER 2011
  • 24. ask yourself... What could you build today that you could put in the hands of customers tomorrow? your product your MVP LUXR.CO • NEW CONTEXT CONFERENCE • TOKYO, JAPAN • 3 NOVEMBER 2011
  • 25. LUXR.CO • NEW CONTEXT CONFERENCE • TOKYO, JAPAN • 3 NOVEMBER 2011
  • 26. Thank you! Kate Rutter, Co-Founder & Principal New Context Conference kate@luxr.co http://luxr.co 3 & 4 November 2011 @katerutter @luxrco Tokyo, Japan * Slides available on slideshare on Fri, Nov 4, 2011 slideshare.net/intelleto shout-outs to... • Alexa Andrzejewski @ FoodSpotting, The UX-Driven Startup http://www.slideshare.net/ladylexy/the-ux-driven-startup • Brandon Schauer @ Adaptive Path : Cupcake model • Chris Jones @ Hot Studios : Risk reduction model • Eric Ries & The Lean Startup: http://www.slideshare.net/startuplessonslearned/the-lean-startup-5book-package • Gina Bianchini & The Mightybell Team : www.mightybell.com • Janice Fraser & Jason Fraser, LUXr.co • Thomas Knoll & LaunchRock : www.launchrock.com LUXR.CO • NEW CONTEXT CONFERENCE • TOKYO, JAPAN • 3 NOVEMBER 2011