SlideShare uses cookies to improve functionality and performance, and to provide you with relevant advertising. If you continue browsing the site, you agree to the use of cookies on this website. See our User Agreement and Privacy Policy.
SlideShare uses cookies to improve functionality and performance, and to provide you with relevant advertising. If you continue browsing the site, you agree to the use of cookies on this website. See our Privacy Policy and User Agreement for details.
Successfully reported this slideshow.
Activate your 14 day free trial to unlock unlimited reading.
MVP* * What it is
and why we all (should) care Kate Rutter, Co-Founder & Principal New Context Conference kate@luxr.co http://luxr.co 3 & 4 November 2011 @katerutter @luxrco Tokyo, Japan
a story... MVP* (what we
needed) Maximum Vision ? MVP* Possible Minimum Viable Product LUXR.CO • NEW CONTEXT CONFERENCE • TOKYO, JAPAN • 3 NOVEMBER 2011
Increase the cycles. THINK MAKE
CHECK Increase the learning. LUXR.CO • NEW CONTEXT CONFERENCE • TOKYO, JAPAN • 3 NOVEMBER 2011
Experience design in action *
the Brandon Schauer cupcake model LUXR.CO • NEW CONTEXT CONFERENCE • TOKYO, JAPAN • 3 NOVEMBER 2011
Experience design in action *
the Brandon Schauer cupcake model LUXR.CO • NEW CONTEXT CONFERENCE • TOKYO, JAPAN • 3 NOVEMBER 2011
Experience design in action MVP
⤷ * the Brandon Schauer cupcake model LUXR.CO • NEW CONTEXT CONFERENCE • TOKYO, JAPAN • 3 NOVEMBER 2011
MVP : Minimum Viable Product
The fastest, cheapest thing you can build... and get into the hands of customers fast so that you can observe and measure the results... to make your product something customers want, need and love to buy. LUXR.CO • NEW CONTEXT CONFERENCE • TOKYO, JAPAN • 3 NOVEMBER 2011
MVP : Minimum Viable Product
The fastest, cheapest thing ⤷ rapid you can build... cycles and get into the hands of customers fast so that you can observe and measure the results... to make your product something customers want, need and love to buy. LUXR.CO • NEW CONTEXT CONFERENCE • TOKYO, JAPAN • 3 NOVEMBER 2011
MVP : Minimum Viable Product
The fastest, cheapest thing ⤷ rapid you can build... cycles and get into the hands of ⤷ customer customers fast development so that you can observe and measure the results... to make your product something customers want, need and love to buy. LUXR.CO • NEW CONTEXT CONFERENCE • TOKYO, JAPAN • 3 NOVEMBER 2011
MVP : Minimum Viable Product
The fastest, cheapest thing ⤷ rapid you can build... cycles and get into the hands of ⤷ customer customers fast development so that you can observe ⤷ actionable and measure the results... metrics to make your product something customers want, need and love to buy. LUXR.CO • NEW CONTEXT CONFERENCE • TOKYO, JAPAN • 3 NOVEMBER 2011
MVP : Minimum Viable Product
The fastest, cheapest thing ⤷ rapid you can build... cycles and get into the hands of ⤷ customer customers fast development so that you can observe ⤷ actionable and measure the results... metrics to make your product something customers want, ⤷validated need and love to buy. learning LUXR.CO • NEW CONTEXT CONFERENCE • TOKYO, JAPAN • 3 NOVEMBER 2011
* 3 approaches 1} Lo-fidelity
sketches Why build anything before you’ve tested the idea? LUXR.CO • NEW CONTEXT CONFERENCE • TOKYO, JAPAN • 3 NOVEMBER 2011
* 3 approaches 1} Lo-fidelity
sketches Why build anything before you’ve tested the idea? LUXR.CO • NEW CONTEXT CONFERENCE • TOKYO, JAPAN • 3 NOVEMBER 2011
* 3 approaches 2} Fake
it, then make it Sell it first, then make what people bought. 45 to Te xt 002 e this pu rchas item. LUXR.CO • NEW CONTEXT CONFERENCE • TOKYO, JAPAN • 3 NOVEMBER 2011
* 3 approaches 2} Fake
it, then make it Sell it first, then make what people bought. LUXR.CO • NEW CONTEXT CONFERENCE • TOKYO, JAPAN • 3 NOVEMBER 2011
* 3 approaches 2} Fake
it, then make it Sell it first, then make what people bought. LUXR.CO • NEW CONTEXT CONFERENCE • TOKYO, JAPAN • 3 NOVEMBER 2011
* 3 approaches 2} Fake
it, then make it Sell it first, then make what people bought. LUXR.CO • NEW CONTEXT CONFERENCE • TOKYO, JAPAN • 3 NOVEMBER 2011
* 3 approaches 3} Small
footprints Make it in code, but be stingy with features where they ⤷ were headed. ) how they can ⤷ learn faster. ) LUXR.CO • NEW CONTEXT CONFERENCE • TOKYO, JAPAN • 3 NOVEMBER 2011
* 3 approaches 3} Small
footprints Make it in code, but be stingy with features LUXR.CO • NEW CONTEXT CONFERENCE • TOKYO, JAPAN • 3 NOVEMBER 2011
Rules of thumb If you
are extremely reluctant and even embarrassed to show You are doing it right. ✓ your MVP... If you feel comfortable You should have or proud of it... shown it sooner. ! If you feel stuck... GO FASTER. ➜ LUXR.CO • NEW CONTEXT CONFERENCE • TOKYO, JAPAN • 3 NOVEMBER 2011
ask yourself... What could you
build today that you could put in the hands of customers tomorrow? your product your MVP LUXR.CO • NEW CONTEXT CONFERENCE • TOKYO, JAPAN • 3 NOVEMBER 2011
Thank you! Kate Rutter, Co-Founder
& Principal New Context Conference kate@luxr.co http://luxr.co 3 & 4 November 2011 @katerutter @luxrco Tokyo, Japan * Slides available on slideshare on Fri, Nov 4, 2011 slideshare.net/intelleto shout-outs to... • Alexa Andrzejewski @ FoodSpotting, The UX-Driven Startup http://www.slideshare.net/ladylexy/the-ux-driven-startup • Brandon Schauer @ Adaptive Path : Cupcake model • Chris Jones @ Hot Studios : Risk reduction model • Eric Ries & The Lean Startup: http://www.slideshare.net/startuplessonslearned/the-lean-startup-5book-package • Gina Bianchini & The Mightybell Team : www.mightybell.com • Janice Fraser & Jason Fraser, LUXr.co • Thomas Knoll & LaunchRock : www.launchrock.com LUXR.CO • NEW CONTEXT CONFERENCE • TOKYO, JAPAN • 3 NOVEMBER 2011