How Social Software Helps Get Work Done

How A New Generation of Software Is Helping Colleagues Work Together Alan Lepofsky, Director of Marketing @alanlepo - @socialtext [email_address]

The Evolution Of Collaboration
Agenda Changes At Work Best Practices

Recording and sharing information is not new Photo Credit http://www.flickr.com/photos/upyernoz/2149312640/

The tools for creating content keep improving Photo Credit: http://commons.wikimedia.org/wiki/Image:Metal_movable_type.jpg

Ability to reach your audience Photo Credit: http://www.flickr.com/photos/cayusa/2051756510/

The Evolution Of Collaboration Personal (me) Targeted (you) Open (everyone) Spreadsheet Word processor Presentations Enabler: PC Dedicated clients IRC Bulletin Boards Email/Groupware Chat Conferencing Enabler: The Web Suites and/or integration Blogs Wikis Enabler: Culture of Sharing “ Social ___________” Photos, Videos Bookmarks Slides Friends Business Contacts Activity Location Cloud / Widgets

New Vocabulary

Sharing at home Photo Credit: http://www.flickr.com/photos/clappstar/178050837/

Photo Credit: http://www.flickr.com/photos/pgoyette/2819175465/ Sharing at work

A transparent world Photo Credit: http://www.flickr.com/photos/e3000/1561440998/

Everyone has a voice Photo Credit: http://www.flickr.com/photos/pbo31/161536153/

And breaking down the boundary between internal and external. I think there will always be some difference, but not what it once was Walls between home and work are crumbling Photo Credit: http://www.flickr.com/photos/gorillaradio/494169708/

Solutions In The Consumer World

What can they tools do at work? How do these apply at work? Photo Credit: http://www.flickr.com/photos/jbalazs/724615669/

It’s Time For A Change

Discover information and people Photo Credit: http://www.flickr.com/photos/salendron/947936275/

Help you know what needs time and attention Photo Credit: http://www.flickr.com/photos/jbalazs/724615669/

Enable teamwork Photo Credit: http://www.flickr.com/photos/wheatfields/116810137

How To Fill The Seats Photo Credit: http://www.flickr.com/photos/brent_nashville/2899809814/

Skip The Pilot You can’t just dip your toe in. You have to have everyone dive in.

Encourage a range of use cases Photo Credit: http://www.flickr.com/photos/dearbarbz365/2457570470/

Both Wide And Narrow Adoption Company-wide Departmental Community Based Project Based Social layer

Company Wide
Conversation: provide a place where everyone has a voice, and everyone can share ideas, bookmarks, pictures, news, …
Q&A
Status Updates
HR processes:
New hire on-boarding
Benefit enrollments
Intranet 2.0

Departmental: Sales & Marketing
Event planning
Competitive intelligence
Best practices (lead gen, prospects, closing)
Customer / Account / Rep information
Tracking and metrics
Accelerate sales cycles & win-rate

Engineering / Support
Feature planning
Release schedules / milestone reports
Problem reports, bug tracking / fixing
Knowledge Base
Product Documentation
Reduce time-to-resolution / implementation

External
Vendor Relationships (ex: Press Relations)
Improve communication
Business Development & Partner Programs
Grow channel revenue
Professional Services & Client Relations
Increase customer satisfaction

Personal
Information repository
Journal
Task list
Photo Credit: http://www.flickr.com/photos/curious_zed/500646353/

Transition slide to best practices Best Practices For Success Photo Credit: http://www.flickr.com/photos/mattholt/303093415/

Focus On People It’s All About People

In the flow of work Photo Credit: http://www.globalsecurity.org/military/systems/aircraft/images/f-16_hud_020410_09.jpg

Integrate With Existing Business Processes Photo Credit: http://www.flickr.com/photos/lezarderose/2467952736

Complement existing systems of record Photo Credit: http://www.flickr.com/photos/ciordia/399354425/

Launch with hands-on activities Photo Credit: http://www.flickr.com/photos/bala_/2488407797/

Photo Credit: http://www.flickr.com/photos/si/2940588/ Must Be Easy

Recruit energetic champions Photo Credit: http://www.flickr.com/photos/emeryway/2950058165/

Develop Trust Photo Credit: http://www.flickr.com/photos/nacaseven/1329827654/

Choosing the right vendor Photo Credit: http://www.flickr.com/photos/jeffweston/2572155331/

Integrated Photo Credit: http://www.flickr.com/photos/tcanales/2600939763/

Secure Photo Credit: http://www.flickr.com/photos/zebble/6080622/

Provides options Photo Credit: http://www.flickr.com/photos/_fabrizio_/1578087736

Partnership Photo Credit: http://www.flickr.com/photos/karen_mcallister_photography/2038880243/

Recap Openly sharing information, knowledge and expertise is now the norm To succeed with the new tools integrate them into existing business processes

Where should I go? Visit socialtext.com signup for a trial Follow @alanlepo or @socialtext [email_address] Photo Credit: http://www.flickr.com/photos/neonman/2693639551/

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How Social Software Helps Get Work Done

by Alan Lepofsky on May 30, 2011

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How Social Software Helps Get Work Done — Presentation Transcript