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Uploaded byAlan Lepofsky
How Social Software Helps Get Work Done
The document discusses the evolution of collaboration in the workplace, highlighting the shift from traditional tools to modern software that fosters teamwork and information sharing. It emphasizes the importance of integrating these tools into existing business processes and creating a culture of transparency and open communication. Best practices for successful implementation include focusing on people, encouraging a range of use cases, and providing hands-on activities to build trust and engagement.
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How Social Software Helps Get Work Done
- 1. How A NewGeneration of Software Is Helping Colleagues Work Together Alan Lepofsky, Director of Marketing @alanlepo - @socialtext [email_address]
- 2. The Evolution OfCollaboration Agenda Changes At Work Best Practices
- 3. Recording and sharinginformation is not new Photo Credit http://www.flickr.com/photos/upyernoz/2149312640/
- 4. The tools forcreating content keep improving Photo Credit: http://commons.wikimedia.org/wiki/Image:Metal_movable_type.jpg
- 5. Ability to reachyour audience Photo Credit: http://www.flickr.com/photos/cayusa/2051756510/
- 6. The Evolution OfCollaboration Personal (me) Targeted (you) Open (everyone) Spreadsheet Word processor Presentations Enabler: PC Dedicated clients IRC Bulletin Boards Email/Groupware Chat Conferencing Enabler: The Web Suites and/or integration Blogs Wikis Enabler: Culture of Sharing “ Social ___________” Photos, Videos Bookmarks Slides Friends Business Contacts Activity Location Cloud / Widgets
- 7.
- 8. Sharing at homePhoto Credit: http://www.flickr.com/photos/clappstar/178050837/
- 9.
- 10. A transparent worldPhoto Credit: http://www.flickr.com/photos/e3000/1561440998/
- 11. Everyone has avoice Photo Credit: http://www.flickr.com/photos/pbo31/161536153/
- 12. And breaking downthe boundary between internal and external. I think there will always be some difference, but not what it once was Walls between home and work are crumbling Photo Credit: http://www.flickr.com/photos/gorillaradio/494169708/
- 13. Solutions In TheConsumer World
- 14. What can theytools do at work? How do these apply at work? Photo Credit: http://www.flickr.com/photos/jbalazs/724615669/
- 15. It’s Time ForA Change
- 16. Discover information andpeople Photo Credit: http://www.flickr.com/photos/salendron/947936275/
- 17. Help you knowwhat needs time and attention Photo Credit: http://www.flickr.com/photos/jbalazs/724615669/
- 18. Enable teamwork PhotoCredit: http://www.flickr.com/photos/wheatfields/116810137
- 19. How To FillThe Seats Photo Credit: http://www.flickr.com/photos/brent_nashville/2899809814/
- 20. Skip The PilotYou can’t just dip your toe in. You have to have everyone dive in.
- 21. Encourage a rangeof use cases Photo Credit: http://www.flickr.com/photos/dearbarbz365/2457570470/
- 22. Both Wide AndNarrow Adoption Company-wide Departmental Community Based Project Based Social layer
- 23. Company Wide Conversation:provide a place where everyone has a voice, and everyone can share ideas, bookmarks, pictures, news, … Q&A Status Updates HR processes: New hire on-boarding Benefit enrollments Intranet 2.0
- 24. Departmental: Sales &Marketing Event planning Competitive intelligence Best practices (lead gen, prospects, closing) Customer / Account / Rep information Tracking and metrics Accelerate sales cycles & win-rate
- 25. Engineering / SupportFeature planning Release schedules / milestone reports Problem reports, bug tracking / fixing Knowledge Base Product Documentation Reduce time-to-resolution / implementation
- 26. External Vendor Relationships(ex: Press Relations) Improve communication Business Development & Partner Programs Grow channel revenue Professional Services & Client Relations Increase customer satisfaction
- 27. Personal Information repositoryJournal Task list Photo Credit: http://www.flickr.com/photos/curious_zed/500646353/
- 28. Transition slide tobest practices Best Practices For Success Photo Credit: http://www.flickr.com/photos/mattholt/303093415/
- 29. Focus On PeopleIt’s All About People
- 30. In the flowof work Photo Credit: http://www.globalsecurity.org/military/systems/aircraft/images/f-16_hud_020410_09.jpg
- 31. Integrate With ExistingBusiness Processes Photo Credit: http://www.flickr.com/photos/lezarderose/2467952736
- 32. Complement existing systemsof record Photo Credit: http://www.flickr.com/photos/ciordia/399354425/
- 33. Launch with hands-onactivities Photo Credit: http://www.flickr.com/photos/bala_/2488407797/
- 34.
- 35. Recruit energetic champions Photo Credit: http://www.flickr.com/photos/emeryway/2950058165/
- 36. Develop Trust PhotoCredit: http://www.flickr.com/photos/nacaseven/1329827654/
- 37. Choosing the rightvendor Photo Credit: http://www.flickr.com/photos/jeffweston/2572155331/
- 38. Integrated Photo Credit:http://www.flickr.com/photos/tcanales/2600939763/
- 39. Secure Photo Credit:http://www.flickr.com/photos/zebble/6080622/
- 40. Provides options PhotoCredit: http://www.flickr.com/photos/_fabrizio_/1578087736
- 41. Partnership Photo Credit:http://www.flickr.com/photos/karen_mcallister_photography/2038880243/
- 42. Recap Openly sharinginformation, knowledge and expertise is now the norm To succeed with the new tools integrate them into existing business processes
- 43. Where should Igo? Visit socialtext.com signup for a trial Follow @alanlepo or @socialtext [email_address] Photo Credit: http://www.flickr.com/photos/neonman/2693639551/
Editor's Notes
- #4 Used under creative commons: http://www.flickr.com/photos/upyernoz/2149312640/ Recording and sharing information is not new. People have been doing it since the start of time. Passing down stories, recording histories. The original methods were difficult, time consuming, and did not reach many people. What has changed are the tools to create and edit, and the audience reach of the information. Slow. Difficult. No room for error. No edits. From wikipedia: http://en.wikipedia.org/wiki/Woodblock_printing The use of round "cylinder seals" for rolling an impress onto clay tablets goes back to early Mesopotamian civilization before 3,000 BCE Woodblock printing 200 CE Movable type 1040 Printing press 1439
- #5 Image used under creative commons: http://commons.wikimedia.org/wiki/Image:Metal_movable_type.jpg Modern tools allows mass production and distribution of information. Movable Type and Printing Press Johannes Gutenberg - http://en.wikipedia.org/wiki/Johann_Gutenberg Johannes Gensfleisch zur Laden zum Gutenberg (c. 1398 – February 3, 1468) was a German goldsmith and printer who is credited with being the first European to use movable type printing, in around 1439, and the global inventor of the mechanical printing press. in 1999, the A&E Network ranked Gutenberg #1 on their "People of the Millennium" countdown, and in 1997, Time–Life magazine picked Gutenberg's invention as the most important of the second millennium
- #6 Photo attribution: http://www.flickr.com/photos/cayusa/2051756510/ The PC, software, and the web enable people to share
- #7 Personal - New tools enabled you to automate the creation of content. Spreadsheets replaced calculators, word processors = typewriters, and presentations=overhead foils. Targets – all of the new content was shared, but at defined recipients. We live by the “To and cc”. Chats are directed at the person you want to speak with. Open – everyone benefits. Everyone has access. Company has a memory. Twitter is IM inside out.
- #8 Blogs Wikis Microblogging ActivityStreams Notification Follow Like Friend Comment Edit Profile Directory Group Community Social Enterprise2.0 Mobile Cloud SaaS Intranet Extranet
- #9 Used under creative commons: http://www.flickr.com/photos/clappstar/178050837/
- #10 Used under creative commons: http://www.flickr.com/photos/pgoyette/2819175465/
- #11 Used under creative commons: http://www.flickr.com/photos/e3000/1561440998/ Listening Participating Leveraging others “ I found it there” vs. “Not created here”
- #12 Used under creative commons: http://www.flickr.com/photos/pbo31/161536153/ “ 2.0” provides a voice, and people want to be heard Getting feedback Getting ideas Building reputation Establishing credibility
- #13 Used via creative commons: http://www.flickr.com/photos/gorillaradio/494169708/ Internally, externally. The line is blurring, firewalls are coming down
- #15 Used under creative commons: http://www.flickr.com/photos/jbalazs/724615669/
- #17 Photo attribution http://www.flickr.com/photos/salendron/947936275/
- #18 Photo attribution http://www.flickr.com/photos/laffy4k/367822192/
- #19 Photo attribution http://www.flickr.com/photos/wheatfields/116810137/
- #20 Image used under creative commons: http://www.flickr.com/photos/brent_nashville/2899809814/
- #21 http://www.flickr.com/photos/sharynmorrow/222401409/
- #22 To get started with Socialtext, you need to decide on 3-5 lead use cases which your company will pursue in your initial implementation. We recommend a mix of company-wide and group-specific use cases. Company-wide use cases deliver a broad exposure within your company, while group-specific use cases generate deep business value.
- #23 Companywide = Q&A, sharing links and files, status updates Social layer = departmental tools such as SDFC, Bugzilla, Wordpress Departmental: sales, marketing – the intersection of when a departmental tool
- #28 Photos used under creative commons: http://www.flickr.com/photos/curious_zed/500646353/
- #29 Used by creative commons: http://www.flickr.com/photos/mattholt/303093415/
- #30 It is about people. They have names. You can not think of them as numbers, nor metrics, nor revenue streams.
- #31 In the flow. The most effective tools are available in the context of the way you work. Creative Commons: http://www.globalsecurity.org/military/systems/aircraft/images/f-16_hud_020410_09.jpg
- #32 http://www.flickr.com/photos/lezarderose/2467952736
- #33 Socialtext delivers more value the more tightly it is integrated into the daily flow of work. You should facilitate this by making sure that Socialtext integrates effectively with other systems that your company already uses for core business activities.
- #34 Your colleagues will find Socialtext intuitive and easy to use…once they try it. Successful champions introduce Socialtext in hands-on ways that encourage colleagues to get their “feet wet” immediately. Road shows, lunch-and-learns, and other live presentations are a great way to introduce your company to Socialtext,
- #35 Used via creative commons: http://www.flickr.com/photos/si/2940588/
- #36 Successful implementation is typically driven by a core group of energetic champions committed to making their company more open, efficient, and effective. You should look for these individuals to help drive adoption within your company. Ideally, there will be at least one champion helping to drive each use case.
- #37 Used via Creative Commons: http://www.flickr.com/photos/nacaseven/1329827654/
- #38 Image used under creative commons: http://www.flickr.com/photos/jeffweston/2572155331/ Choosing the right vendor Seamless Secure Manageable
- #39 Used under create commons: http://www.flickr.com/photos/tcanales/2600939763/
- #40 Used under creative commons: http://www.flickr.com/photos/zebble/6080622/
- #41 Used under creative commons: http://www.flickr.com/photos/_fabrizio_/1578087736
- #42 Used under creative commons: http://www.flickr.com/photos/karen_mcallister_photography/2038880243/
- #44 Image used via creative commons: http://www.flickr.com/photos/neonman/2693639551/