Reality vs Hype of Working Social

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Often enterprise social networking platforms are touted as the solution to the communication and collaboration problems organizations experience. While it's true "working social" has many benefits, it's naive to think it does not have its own set of challenges. Don't worry though, there are solutions to these challenges. Hopefully this presentation cuts through the "fluffy" industry hype and provides a realistic look at social networking. The slides may be hard to follow with the words though, so feel free to contact me for more details.

© 2010 - 2014 Constellation Research, Inc. All rights reserved.
Reality vs. Hype for
“Working Social”
Alan Lepofsky – VP and Principal Analyst
@alanlepo
The benefits, challenges and solutions of the social era
April 2014

© 2010 - 2014 Constellation Research, Inc. All rights reserved.
Agenda
• Benefits of “working social”
• Challenges of the social era
• Solving the issues

© 2010 - 2014 Constellation Research, Inc. All rights reserved.

© 2010 - 2014 Constellation Research, Inc. All rights reserved.
Participation

© 2010 - 2014 Constellation Research, Inc. All rights reserved.
Transparency

© 2010 - 2014 Constellation Research, Inc. All rights reserved.
Global Reach

© 2010 - 2014 Constellation Research, Inc. All rights reserved.
Challenges of the
“Social Era”

© 2010 - 2014 Constellation Research, Inc. All rights reserved.
Who Am I?

© 2010 - 2014 Constellation Research, Inc. All rights reserved.
Which Tool Should I Use?

© 2010 - 2014 Constellation Research, Inc. All rights reserved.
Who Has Access?

© 2010 - 2014 Constellation Research, Inc. All rights reserved.
Where Did I Post That?

© 2010 - 2014 Constellation Research, Inc. All rights reserved.
Too Much Information

© 2010 - 2014 Constellation Research, Inc. All rights reserved.
No real data was harmed in the creation of this chart

© 2010 - 2014 Constellation Research, Inc. All rights reserved.
Solutions

© 2010 - 2014 Constellation Research, Inc. All rights reserved.
Integration

© 2010 - 2014 Constellation Research, Inc. All rights reserved.
Sorting And Filtering

© 2010 - 2014 Constellation Research, Inc. All rights reserved.
Analytics / Recommendations

© 2010 - 2014 Constellation Research, Inc. All rights reserved.
Context and
Purpose

© 2010 - 2014 Constellation Research, Inc. All rights reserved.
Recap: Reality Vs. Hype
• “Working Social” has many benefits
• However, don’t be fooled into thinking that it’s
perfect, there are many challenges.
• Those challenges can be overcome. Use the
right tools for the job, and have a clear
purpose in mind.

© 2010 - 2014 Constellation Research, Inc. All rights reserved.
© 2010 - 2014 Constellation Research, Inc. All rights reserved. www.constellationr.com
TM

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