1. *
What is the product?
This is a advert for a Volvo XC90
*
What are they advertising?
They are advertising a new family car from the company Volvo
*
What are they telling us about the product?
They are trying to tell the audience that the car is able to adapt to the terrain and can still be a city
car. They have portrayed the rubber duck as a family figure that can deal with anything as it in the
wilderness
*
Is there a message in the advert?
The message that this advert is suggesting is that the car is durable and tough
*
Who is the advert meant for? (target audience)
I think that the target audience for the Volvo XC90 is for young adult from the age of 30-50 who are
trying to find their child hood by going off road and getting their adrenalin.
*
Do you think it reaches the correct target audience?
I think that it does meet the correct target audience because it classes and to take the comfort of
your home with you when you go off road.
*
What type of advert is it? (humorous, informative, surreal, dramatic, realist – you
may have to research these terms and define them to find out)

2. I think that the advert is dramatic because the landscape is a open and surrel environment to be in
however it is boarding realist because the main reason to buy this car is to go off road and to have
fun.
*
What do you think of the advert and do you think it works?
I think that the advert does work because it appeals to the target audience and the print poster
suggest that the car/ rubber duck is able to go any were and this make the audience appeal to the
advert. Also what I like about this advert is that it suggest that the car can go through any terrain.