Advertising Agency
Group members <ul><li>Brian- AE </li></ul><ul><li>Serika- AD </li></ul><ul><li>Amanda- CEO </li></ul><ul><li>Jessica- Copy...
Contents Our ad agency name and logo 1 Our agency’s mission statement 2 Our organizational flow chart 3 3 Our partner’s re...
Agency name One Plus
Agency logo
Get More  Creative , Give More  Service Slogan
Mission Statement <ul><li>Target Market: N ational Ad </li></ul><ul><li>Target Audience:  Cosmetic Client </li></ul><ul><l...
Organizational flow chart CW AE AD MARKETING Text CEO Client
Account Executive <ul><li>A real AE need to have 5A: </li></ul><ul><li>Analysis </li></ul><ul><li>Approach </li></ul><ul><...
Account Executive <ul><li>Analysis:  </li></ul><ul><li>Advertising task, merchandise, marketing thought </li></ul>
Account Executive <ul><li>Approach: </li></ul><ul><li>Professions in ad, clients </li></ul><ul><li>Attach: </li></ul><ul><...
Account Executive <ul><li>Attack: </li></ul><ul><li>Show my motivation and confident to my clients. </li></ul><ul><li>Acco...
Marketing <ul><li>Survey Analysis </li></ul><ul><li>a: Market Segmentation </li></ul><ul><li>b: Market Position </li></ul>...
Marketing <ul><li>Appeal </li></ul><ul><li>a: Target Market </li></ul><ul><li>b: Target Audience </li></ul><ul><li>c: Mark...
Art Director
Client Example <ul><li>The customer is a skin care products company, sell only at  home at present : </li></ul><ul><li>Com...
Products <ul><li>Feature of the products: </li></ul><ul><li>a. Taken from the natural material greenly,  does not include ...
Products Concept : Attention to maintaining, young forever Early aging Youth is beautiful
Art Director All Of the Good, None Of the Bad
Copywriter <ul><li>Local product, Social Responsibility, and </li></ul><ul><li>Peace with Environment </li></ul>
Copywriter <ul><li>Enjoy the high quality cosmetics  </li></ul><ul><li>but just spend you half money. </li></ul>
Copywriter <ul><li>Shorten the distance of buyer </li></ul><ul><li>This is the place to find out how  </li></ul><ul><li>th...
Copywriter <ul><li>Beauty from cruelty? </li></ul><ul><li>All of the JADDI’S products are </li></ul><ul><li>vegetarian-fri...
Conclusion Our agent always  c ustomer zed our  proposal for every product
Thank You !
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Advertising Agency

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Advertising Agency

  1. 1. Advertising Agency
  2. 2. Group members <ul><li>Brian- AE </li></ul><ul><li>Serika- AD </li></ul><ul><li>Amanda- CEO </li></ul><ul><li>Jessica- Copywriter </li></ul><ul><li>Jennifer- Marketing </li></ul>
  3. 3. Contents Our ad agency name and logo 1 Our agency’s mission statement 2 Our organizational flow chart 3 3 Our partner’s responsibilities 4 4
  4. 4. Agency name One Plus
  5. 5. Agency logo
  6. 6. Get More Creative , Give More Service Slogan
  7. 7. Mission Statement <ul><li>Target Market: N ational Ad </li></ul><ul><li>Target Audience: Cosmetic Client </li></ul><ul><li>Mission: To thrive our client’s </li></ul><ul><li>business and be honest the </li></ul><ul><li>consumers </li></ul><ul><li>Future Goal: To achieve the win-win </li></ul><ul><li>situation </li></ul>
  8. 8. Organizational flow chart CW AE AD MARKETING Text CEO Client
  9. 9. Account Executive <ul><li>A real AE need to have 5A: </li></ul><ul><li>Analysis </li></ul><ul><li>Approach </li></ul><ul><li>Attach </li></ul><ul><li>Attack </li></ul><ul><li>Account </li></ul>
  10. 10. Account Executive <ul><li>Analysis: </li></ul><ul><li>Advertising task, merchandise, marketing thought </li></ul>
  11. 11. Account Executive <ul><li>Approach: </li></ul><ul><li>Professions in ad, clients </li></ul><ul><li>Attach: </li></ul><ul><li>Contact with sponsors </li></ul>
  12. 12. Account Executive <ul><li>Attack: </li></ul><ul><li>Show my motivation and confident to my clients. </li></ul><ul><li>Account: </li></ul><ul><li>Get a better commission </li></ul>
  13. 13. Marketing <ul><li>Survey Analysis </li></ul><ul><li>a: Market Segmentation </li></ul><ul><li>b: Market Position </li></ul><ul><li>c: Market Mission </li></ul>
  14. 14. Marketing <ul><li>Appeal </li></ul><ul><li>a: Target Market </li></ul><ul><li>b: Target Audience </li></ul><ul><li>c: Market Niche </li></ul>
  15. 15. Art Director
  16. 16. Client Example <ul><li>The customer is a skin care products company, sell only at home at present : </li></ul><ul><li>Company's name: 嬌滴 (JADDI) </li></ul><ul><li>The products: Skin care products </li></ul>
  17. 17. Products <ul><li>Feature of the products: </li></ul><ul><li>a. Taken from the natural material greenly, does not include chemical composition. </li></ul><ul><li>b. Protecting for a long time wetly, the soft sense of touch of the tender and lovely skin quality appears. </li></ul><ul><li>c. Prevent the skin from wearing out, smoothing the wrinkle, resuming skin elasticity. </li></ul><ul><li>d. Isolated the air and dust and reduced UV injury to the skin </li></ul>
  18. 18. Products Concept : Attention to maintaining, young forever Early aging Youth is beautiful
  19. 19. Art Director All Of the Good, None Of the Bad
  20. 20. Copywriter <ul><li>Local product, Social Responsibility, and </li></ul><ul><li>Peace with Environment </li></ul>
  21. 21. Copywriter <ul><li>Enjoy the high quality cosmetics </li></ul><ul><li>but just spend you half money. </li></ul>
  22. 22. Copywriter <ul><li>Shorten the distance of buyer </li></ul><ul><li>This is the place to find out how </li></ul><ul><li>they are different. </li></ul>
  23. 23. Copywriter <ul><li>Beauty from cruelty? </li></ul><ul><li>All of the JADDI’S products are </li></ul><ul><li>vegetarian-friendly and environmental </li></ul><ul><li>protect. </li></ul>
  24. 24. Conclusion Our agent always c ustomer zed our proposal for every product
  25. 25. Thank You !
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