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Advertising agency Advantages and Disadvantages
Index Advantages Expertize Team work Time saving Disadvantages Cost Know your business Clarification
Hiring an ad agency to do the job has its own share of risks and profits. Below listed are a few of them which grab the attention of decision makers. Advantages: ,[object Object],As a business owner, you should know that no is an expert in all aspects of marketing. Ad agencies provide dedicated expertise that work on your project unanimously. Your project benefits with the investment of their specialized knowledge. Even in the worst case, your project will have an account manager, media guy and a creative working on it. ,[object Object],One major plus point is that these agencies work in teams. You must be aware that a group of people are more likely to gather fresh ideas than a single individual racking his brain. Brainstorming can give birth to breakthrough ideas which can catapult your campaign to extreme heights. ,[object Object],Once you hand over the campaign to these agencies, you save ample time to focus on your other operations. They take over your strategizing task and generate efficient ideas while you are free for your other activities.
Disadvantages: ,[object Object],Be prepared to spend a fortune on big business and has created numerous charges. They offer a variety of services and sometimes end up paying for services you just read. These organizations have invested heavily in the training of interns and hiring experts in the field. So naturally, these investments are not cheap for you. ,[object Object],To think of it, no one will know your business as thorough as you. Even though they might have experiences of a lifetime, your business is altogether a fresh stock for them. So you have to provide basic and brief information of your business to let their thinking go parallel with your objectives. ,[object Object],Lack of the above has led to many crossovers between the two parties. You need to state your objectives clearly and mention the importance of the message in it. Also, deciding on the timeframe and budget beforehand helps reduce the controversies later on. In short, you will be required to place your steps carefully while hiring agencies.

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