Flow of Work in Ad agency. The 4 Stages Described

1. Flow Of
Work in Ad
Agency
Made By
Rohit Kochhar 4522/13

2. Briefing
Stage
Creation
Stage
Production
Stage
Post
Production
Stage
Typical Work flow in an agency

3. Briefing Stage
Work Performed At this Stage
 Briefing from the Client
 Accounts Manager – Responsible for taking briefing from the
client & interpretation to various specialist departments for
approval & quality production.
 Internal briefing to the creative and media
 Any Research briefing if required

4. Creation Stage
 Ad Campaign and Media plan development
 Internal Review and Finalization
 Presentation to client and approvals
 Any Pre-testing if required
Work Performed At this Stage

5. Production Stage
 Budget and estimate approvals
 Production of film, press ads, etc.,
 Media scheduling and media booking
 All release approvals for creative and media
Work Performed At this Stage

6. Post Production Stage
Work Performed At this Stage
 Material dispatch to media
 Release in Media
 Monitor Results
 Any Post testing if required,
 Billing and collection

7. Rediffusion – DY&R
Rediffusion is a part of WPP group which is rated one among the leading advertising
agencies in India. The company offers various services which includes
advertisement, consultancy, web design, social media, promotion and program
setups.
Clients

8. Mudra Communications Ltd
Mudra Communications Ltd. founded in 1980 a Omnicom/DDB Worldwide Group
company is a leading advertising company in India. It has offices in fifteen cities in
India. Its clients include HDFC , Akai, Future Group , Ashok Leyland, Asian Paints,
Bata, Cipla, Aircel & Reebok.