Here are some suggestions for appealing to your audience in your introduction: - Mention common ground or shared experiences you have with your audience to build rapport. For example, "As parents/students ourselves, we understand your concerns about..." - Ask an open-ended question to get your audience thinking about the topic, like "How many of you have thought about this issue before?" - Use inclusive language like "our schools," "we," and "us" to show that you see your audience as part of the solution, not the problem. - Share a relevant story or statistic that would pique your audience's interest in the topic before stating your thesis. For example, "Did you know that 1 in 3

1.  To persuade is to advocate, or to ask others to
accept your viewpoint.
 The success in persuasive speaking requires
attention to what motivates listeners.
 The goal of a persuasive speech is to influence the
attitudes, beliefs, values and acts of others.

2. Question:
Should marijuana be legalized in the United
States?
Write down your standpoint!
Show Your Position in Writing!
An Example: My partner and I feel that
marijuana should be legalized for medicinal
reasons.
Photo: Oldest Skeleton of Human Ancestor Found

3. Your Standpoint (Main Point)
My partner and I feel that marijuana should
be legalized for medicinal reasons.
Medicinal reasons are your main focus that
you will discuss in your persuasive writing.
2. Where is the geographical location of the first human being?
3. Explain the first human culture (civilization) of people?
4. What are your observations on the first human being, plea

4. Should marijuana be legalized in the
United States?
 Please explain your standpoint
 Create a Thesis Statement that explains
your position.
 Make sure that your statement is clear and
straight to the point

5.  Who are your listeners?
 Should you appeal to the listeners
attitudes, beliefs and values?
 Should you adapt your message to
audience demographics?

6.  Questionnaire--a series of open and closed
ended questions.
 Closed ended questions—elicit a small range
of specific answers
Should marijuana be legalized in the US?
Yes or No

7.  Open ended questions—allows audience
members to elaborate as much as they wish.
How do you feel about the legalization of
marijuana ?
Each group is required to create a survey for
the topic!

8.  Based upon your standpoint/main point,
develop 4 questions on marijuana for your
audience
 Open ended questions
OR
 Closed ended questions

9.  Full Names
 Greeting
 Attention Getter(s)
 Create A Conversation
 Standpoint/Main Point
ONLY FIVE SENTENCES IN THE
INTRODUCTION

10.  Picking A Topic
Brainstorm with Partner(s) for Ideas
 Narrow your topic to form a specific speech
form
 Compose a Thesis/Standpoint
 Research sources that support your
Standpoint

11.  Using Sources From Our Library
http://libguides.hgtc.edu/spc205_graham
 Good Persuasive Speeches contain accurate,
relevant, and interesting supporting
materials

12.  Examples—illustrate, describe, or present
things. Their purpose is to aid understanding
by making ideas, items, or events more
concrete.
 Share stories—one of the most powerful
means of conveying a message is through a
story (also called narrative)

13.  Testimony-is firsthand findings, eyewitness
accounts
 Lay testimony-or a testimony by nonexperts
such as eyewitnesses, can reveal compelling
firsthand information that may be
unavailable to others.

14. Provide Facts and Statistics
Most people require some type of evidence
 Facts represent documented occurrences,
including actual events, dates, times, people
and places.
 Statistics are qualified evidence that
summarizes, compares and predicts things.

15. Each group is required to have supporting
materials that documents at least two facts
and or statistics.
****They can be a part of the speech or in
your Hand-out

16. Use Percentages to Express Proportions
 A percentage is the qualified portion of a
whole
 In creating your data from your
questionnaire, each group can use
percentages to express portions

17.  Books
 Newspapers
 Periodicals
 Government Publications FirstGov.gov
 Encyclopedias
 Almanacs
 Biographical Resources
 Online Materials

18. Introduction: In A Professional Manner
State Your Standpoint
Introduce Your Four Questions
Pass-0ut Questionnaires

19. What will you do with your Data
from the Questionnaires?

20.  Primary Research is original or firsthand
research such as interviews and
questionnaires.
 The questionnaires are a part of your
primary research.
 The data that you collect should be in the
written speech and/or the hand-out.

21. Use Percentages to Express Proportions
 A percentage is the qualified portion of a
whole
 In examining your data from your
questionnaire, each group can use
percentages to express portions

22.  Example: In our recent survey that we
conducted in this class, we found that 90
percent of you all felt that domestic
violence is a cruel act. While the other 10
percent of you all were really unsure about
your feelings on domestic violence.

23.  The most likely sources of secondary
research include books, newspapers,
periodicals, government publications,
blogs and reference works such as
encyclopedias, almanacs, books of
quotations, atlases and individual search
engines(Google, Yahoo!, and MSN Search)

24. In your speech, alert the audience to the
source of any ideas not your own:
Speech Excerpt Indicating a paraphrase:
As reported in the August 8th
, 2005, edition of
Newsweek, Executive Chef Jorge of the New
York City public schools claimed that until
recently, virtually every piece of chicken that
was served was breaded or glazed; students

25. drank whole rather than skim milk, and ate
white rather than whole-wheat bread.
Example of a direct quote:
“The nation’s emergency rooms have been
stretched thin for at least a decade or more.”
(New York Times Editorial Quotation)

26. Good afternoon everyone, my name is _______________ and
this is my co-host ______________. Welcome to HGTC News
and today’s hot topic is whether or not sexual education should
be taught within our schools. In order to explore this topic, how
many of you have children of your own? And let us see a
show of hands from those of you who feel that sex education
should be taught in our schools? Well, my partner and I are
firm believers that sex education should be taught in the
schools because our research shows that it reduces unplanned
pregnancies (Stand point).

27.  Full Names
 Greeting
 Attention Getter(s)
 Create A Conversation
 Standpoint/Thesis
ONLY FIVE SENTENCES IN THE
INTRODUCTION

28.  You can use the informal pronoun… YOU
 Create a conversation within your writing
 Draw your audience into your speech by
using attention getters
 You can also draw your audience into your
speech by creating vocal variety in your
delivery
 Interaction with your partner(s)

29. As a rule, people have more interest and pay
more attention to topics toward which they
have positive attitudes and that are in keeping
with their values and beliefs. The less we know
about something, the more indifferent we tend
to be. Any speaker seeking a change in
attitudes or behavior would do well to
remember this!