6. I eat #cookies Social Media
I “Like” cookies Explained
Social Strand Media (socialstrand.com)
I hang out with people who like cookies
This is where I eat cookies
Watch me eat cookies
I am skilled at eating cookies
Here is a cookie recipe
I take cool pictures of my cookies
I write (blog) about cookies
I recommend my favorite places to buy and eat cookies
I am listening to the Cookie Monster Rap Song
14. Social Media Use in the eXtension
Alliance for Better Child Care:
Strategies and Lessons Learned
Diane W. Bales
Extension Specialist, The University of Georgia
Co-Leader, Child Care Community of Practice
dbales@uga.edu
15. Who We Are
• Extension faculty with research-based
expertise in early care and education
• Committed to high-quality child care
• Serve multiple audiences
1. Child care providers
2. Parents seeking child care
3. Employers supporting employees’ child care
needs
• Primary focus on child care providers’ needs
16. Why Facebook?
• We are there already
• Our Community of Interest is also there
• Making ourselves known among professionals
• Connecting with others in the child care field
• Chance to broaden conversation
20. Twitter Usage Statistics
• Output: 1,050 tweets and counting
• Outreach: 336 followers
• Influencing Others
– Retweets: your tweets, tweeted by others
– @ Mentions: tweets mentioning your name
21. Other Social Media Outlets
• Child Care and Military Families page on
Facebook
• Military Child Care Twitter feed
• Early Care & Education for Military Families
group on LinkedIn
• BetterChildCare channel on YouTube
22. What We’ve Learned
Through Social Media Use
• CoP members vary widely in technical abilities and
interest in social media
• A “champion” helps get started
• CoP members need to be intentionally engaged
and see this as a part of their eXtension work
• Paid staff are very helpful but not required
• Tools on social media sites make it easier
• Listen as well as talk
• We can do a lot with only a few minutes per day
23. SHARE SMARTER, NOT HARDER
Building Your Team & Connecting with Your Audience
Jerri Hammonds, Auburn University
Urban Integrated Pest Management
Community of Practice
24.
25.
26. THE URBAN IPM SOCIAL MEDIA TEAM
Building a Team Who Shares
Rules of Engagement
for the Team When Posting
What We Share
Facebook Analytics
Feeding your Facebook Page & Twitter Feed
27. BUILDING A TEAM WHO SHARES
There is strength in numbers so create a TEAM.
Have MANY administrators on your Facebook page.
Admins receive notifications per activity.
Admins are able to post as the page.
Suggest team members install an app on their
computers and mobile devices.
Apps help to keep Twitter close at hand for posting
and for retweeting and allows them to stay
logged into the account.
TweetCaster
Hootsuite
Play to the individual’s strengths.
28. THE RULES OF ENGAGEMENT
Use conversational language.
Post light and funny tidbits occasionally.
Post as your Facebook page.
Don’t “blow up” someone’s Twitter feed.
29. WHAT WE SHARE
Events
Blog Post Links
Light and Funny
Updated CoP Content
Light and Funny Posts
Updated CoP Content
30. WHAT WE SHARE
Photos
Videos
Polls
Videos
Videos
Name that Bug
35. JUST GETTING STARTED?
Block off an hour or so of time to learn and have
someone you can call on for help.
Don’t be afraid to ASK questions.
RELAX! Be patient with yourself and with your team
members.
“Of all the things you wear, your attitude is
the most important.”
― Janet Lane
37. SHARE SMARTER, NOT HARDER
Building Your Team & Connecting with Your Audience
Jerri Hammonds, Auburn University
Urban Integrated Pest Management
Community of Practice
48. • Brand the channel
•
•
• Comments/Conversation
• Curate videos – user accounts
• Drive Traffic
49.
50. Adm/College information/updates How you can
Program & timely events use Social Media
Updates to 4-H, Ag, FCS, faculty
Counties or building your in
Video updates
Network with other Extension Administrators
Share factsheets, County offices, etc.
Cool pictures of your College activities
Write your monthly update
51. Best Practices/Tips
• Pick one, be comfortable, then add
• Be Conversational
• Always be listening
• Be yourself
• Be regular and timely
• Don’t always broadcast
• Chunk content
• Use hashtags
• Engage in other networks (AgChat)
I’ve embedded a clickable link directly to our Facebook page. Features I will discuss:What we postCombination of eXtension links and other information of interestKeep people updated on topics of interest to the child care communityTrying to engage people in conversation; encouraging people to commentScheduling posts in advance makes it convenientInviting people in the field to Like the pagePosting links to eXtension and other content(Will demonstrate an actual post if that’s useful.)
Key points I’ll cover related to metrics here:Likes increase slowly, but tend to rise after we’ve posted something of interestFriends of Fans and People Talking About This give us a general idea that we are making an impact beyond our users just seeing what we postCan get information on the impact of specific posts; what are people responding to?Notifications of how people are interacting with posts
I’ve embedded a link to our Twitter profile here. Key points I will discuss:Twitter as a source of both information and sharing; importance of two-way communicationPosting at different times throughout the day to reach people with different social media habits; repostingUsinghashtags to more easily connect to the people we want to see our tweets (e.g., #ece and #prek)
(Craig – I’m still working on numbers for RT and @mentions; will share them at the meeting, and may be able to quickly add them to the combined presentation. I just don’ t have them calculated yet, and knew you needed this.)