Social Media 101

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Social Media 101

  1. 1. Slide 1 Presentation Title agency.nd.edu Social Media Primer or, Don’t Be the Old Guy at the College Party
  2. 2. Slide 2 Presentation Title agency.nd.edu Social first, media second It’s not about Technology It’s about the People • The tools are easy to use • Relationships make the difference • Not just web, but mobile and other emerging tools • Real world rules apply • Tech offers a “cool” factor, • People, participation, early adopters get cred persuasion
  3. 3. Slide 3 Presentation Title agency.nd.edu The Evolving Medium Old New Letter from the Director Blogs Search Social Bookmarking, tag clouds Instant messaging Texting Email Microblogging Web page Social networking presence
  4. 4. Slide 4 Presentation Title agency.nd.edu Need a strategy What are your goals? • Who is your audience? • What do you want them to do? • What do you know about them? • The rules of haven’t changed, just the medium.
  5. 5. Slide 5 Presentation Title agency.nd.edu Authentic and accessible • It’s about people • Brands are not people • People spot phony • Conversations are real and two-sided • To err is human
  6. 6. Slide 6 Presentation Title agency.nd.edu The Conversation Prism, Brian Solis 2008
  7. 7. Slide 7 Presentation Title agency.nd.edu Measure What You Can Value of a relationship? • ROI is tough to measure • Look for KPIs offline and online • Measure, tweak, and repeat •
  8. 8. Slide 8 Presentation Title agency.nd.edu Sources Sharpie Markers Blog http://blog.sharpie.com/ The Conversation Prism (licensed Creative Commons) http://www.flickr.com/photos/briansolis/2735401175/ “The Use of Social Media in Higher Education for Marketing and Communications” http://doteduguru.com/id423-social-media-uses-higher-education-marketing-communication.h

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