SlideShare a Scribd company logo
1 of 122
The Future of Search
Date:
Author:
August 29, 2013
Wil Reynolds (@wilreynolds)
2@phillian
3
http://vimeo.com/etsy/liberty-vintage
4
5
6
“End of search as we know it”
7
What does that
mean for you?
8
Pour some out for you
9
Affiliate Marketing is Dying
10
Better off than you were 3 yrs ago
11http://bit.ly/seodiedin1997
12Reputation Problem
13
14
What to do?
15
What If Affiliate
Marketing was about
Monetizing Your…
16
Passions?
17
Platform monetization
of others passions?
18
What I did at SEER
19
Google Giveth,
Google Taketh
20
Google has always tried
to replicate human
evaluation
21
Cheese Steak
Cheesesteak
Philly Steak
Philly Steak & Cheese
Philly Cheesesteak
Philly Sandwich
A Philly
22
“Entity”
23
24
Me: “I’d like a Wiz With”
Him: “With what?”
25
Penn
Upenn
Univ. of Penn
Univ. of Penna
University of Pennsylvania
University of Penn
U. Penn
Penn University
26
Friday, July 16th, 2010
27
Get
You
Answers
Quickly
28
“I match queries to words”
To
“I match queries to
concepts & Intentions”
29
Relationships
30
31
Conversational
Search
(one result)
32
33
Is SEER Interactive
open?
34
http://bit.ly/kg-seer
@dr_pete
35
36
37
38
39
40
41
42
Friends > Strangers
43
44
45
More Impressions
46
47
48
49
50
Lower rankings for bad
mobile experience
51
52
“Responsive design is
recommended”
53
54
55
56
57
58
59
Different context?
60
What is the
experience?
61
90% Sales
10% Help
62
45% Sales 45% Help
10% Sales
63
64
Wanna know when
your flight is?
65
66
http://www.flickr.com/photos/stefantell/
Tap out?
http://www.flickr.com/photos/amberandclint/
#RCS?
http://www.flickr.com/photos/amberandclint/
#RCS?
Add Value
Build Community
Address a Need
Frank Domizio
Video Project in Philly
@wilreynolds
11 o’clock news
6 o’clock news
3 newspapers
My best #RCS idea
came from coffee
74
Do #RCS?
75
When is the last time
you did something that
was memorable?
76
memorable?
77
Addressed a Need?
78
Added Value?
79
BEST Answer
on the web?
80
Google is
rewarding
brand behavior
81
Google is rewarding
community building
82
Affiliates are like guys
83
Build
something, get in a
community w/ NO
PLAN to monetize
84
Short term thinking
85
Is painful in the end
86
87
88
Best answer?
Or
Best Monetized?
The internet hates us 89
90
91
92
93
Ranking, Yes
94
Value, No
Why do we write
content like this?
95
$Makes Money$96
97
Girl, Blog links are
no-follow now
Guess I’ll stop
commenting then
ehow,
about.com,
Yahoo answers
98
We hate us too! 99
Why I like
personalized search
100
101
Rewards community
building
102
103
Why does Google
Rank Brands?
104
105
Because we
want it
106
3 years ago
Keynote
“No F’ing Shortcuts”
107
108
#RCS adding
value
109
110
111
112
113
Make Great Content
Build Community
Solve Problems
114
Then Monetize
115
You SEE Gold
116
Monetized
117
Unmonetized
118
Unmonetized
119
monetized
120
121
@wilreynolds
122
My passion is helping
you be successful
Meet me at the booth

More Related Content

Similar to The Future of Search - Wil Reynolds Keynote at Affiliate Summit East 2013

Cody Switzer - What Story is Your Organization Telling?
Cody Switzer - What Story is Your Organization Telling?Cody Switzer - What Story is Your Organization Telling?
Cody Switzer - What Story is Your Organization Telling?
itjkg
 

Similar to The Future of Search - Wil Reynolds Keynote at Affiliate Summit East 2013 (20)

The truth behind Search & Social Media Marketing
The truth behind Search & Social Media MarketingThe truth behind Search & Social Media Marketing
The truth behind Search & Social Media Marketing
 
Content Jam 2014 - James Ellis - Analytics Without Fear
Content Jam 2014 - James Ellis - Analytics Without FearContent Jam 2014 - James Ellis - Analytics Without Fear
Content Jam 2014 - James Ellis - Analytics Without Fear
 
How to Create the Quizzes Your Audience Will Love – Qzzr/NUVI Webinar
How to Create the Quizzes Your Audience Will Love – Qzzr/NUVI WebinarHow to Create the Quizzes Your Audience Will Love – Qzzr/NUVI Webinar
How to Create the Quizzes Your Audience Will Love – Qzzr/NUVI Webinar
 
Datos en tiempos de Cambridge Analytica
Datos en tiempos de Cambridge AnalyticaDatos en tiempos de Cambridge Analytica
Datos en tiempos de Cambridge Analytica
 
The Insane Viral Power of a Quality Quiz
The Insane Viral Power of a Quality QuizThe Insane Viral Power of a Quality Quiz
The Insane Viral Power of a Quality Quiz
 
You have 7 seconds! Make them count!
You have 7 seconds! Make them count!You have 7 seconds! Make them count!
You have 7 seconds! Make them count!
 
The Side Project Report.pdf
The Side Project Report.pdfThe Side Project Report.pdf
The Side Project Report.pdf
 
Cody Switzer - What Story is Your Organization Telling?
Cody Switzer - What Story is Your Organization Telling?Cody Switzer - What Story is Your Organization Telling?
Cody Switzer - What Story is Your Organization Telling?
 
How to Be Your Own Social Media Guru: Using Engagement Data
How to Be Your Own Social Media Guru: Using Engagement DataHow to Be Your Own Social Media Guru: Using Engagement Data
How to Be Your Own Social Media Guru: Using Engagement Data
 
Neuromarketing and Content: How to Connect Directly to Visitors' Brains
Neuromarketing and Content: How to Connect Directly to Visitors' BrainsNeuromarketing and Content: How to Connect Directly to Visitors' Brains
Neuromarketing and Content: How to Connect Directly to Visitors' Brains
 
03 dllo davidlafontaine
03 dllo davidlafontaine03 dllo davidlafontaine
03 dllo davidlafontaine
 
7 Habits of Breakthrough Entrepreneurs - Casual Connect 2015
7 Habits of Breakthrough Entrepreneurs - Casual Connect 20157 Habits of Breakthrough Entrepreneurs - Casual Connect 2015
7 Habits of Breakthrough Entrepreneurs - Casual Connect 2015
 
Videogame PR and Marketing 101
Videogame PR and Marketing 101Videogame PR and Marketing 101
Videogame PR and Marketing 101
 
Beyond Measure | UX London
Beyond Measure | UX LondonBeyond Measure | UX London
Beyond Measure | UX London
 
Why Making A Dent is All That Matters
Why Making A Dent is All That MattersWhy Making A Dent is All That Matters
Why Making A Dent is All That Matters
 
Episode 235 Snippets: Jared Kleinstein of Fresh Tape Media and Gondola
Episode 235 Snippets: Jared Kleinstein of Fresh Tape Media and GondolaEpisode 235 Snippets: Jared Kleinstein of Fresh Tape Media and Gondola
Episode 235 Snippets: Jared Kleinstein of Fresh Tape Media and Gondola
 
Breakthrough innovation habits to imbibe
Breakthrough innovation habits to imbibeBreakthrough innovation habits to imbibe
Breakthrough innovation habits to imbibe
 
The 7 Habits of Breakthrough Innovators
The 7 Habits of Breakthrough InnovatorsThe 7 Habits of Breakthrough Innovators
The 7 Habits of Breakthrough Innovators
 
Google's Hummingbird - What it is and it's Impact
Google's Hummingbird - What it is and it's ImpactGoogle's Hummingbird - What it is and it's Impact
Google's Hummingbird - What it is and it's Impact
 
The immutable law of social media #REALationships #smdaysfl 2015
The immutable law of social media #REALationships #smdaysfl 2015The immutable law of social media #REALationships #smdaysfl 2015
The immutable law of social media #REALationships #smdaysfl 2015
 

More from Affiliate Summit

How I Increased my Affiliate Program’s Revenue by 30% in One Month
How I Increased my Affiliate Program’s Revenue by 30% in One MonthHow I Increased my Affiliate Program’s Revenue by 30% in One Month
How I Increased my Affiliate Program’s Revenue by 30% in One Month
Affiliate Summit
 
End of the Amazon Associates Era? What Might Be Coming Next
End of the Amazon Associates Era? What Might Be Coming NextEnd of the Amazon Associates Era? What Might Be Coming Next
End of the Amazon Associates Era? What Might Be Coming Next
Affiliate Summit
 
9 Software Tools Affiliate Managers Need to Grow the Program
9 Software Tools Affiliate Managers Need to Grow the Program9 Software Tools Affiliate Managers Need to Grow the Program
9 Software Tools Affiliate Managers Need to Grow the Program
Affiliate Summit
 
2020 Vision: Coupon Trends to Keep an Eye on this Year
2020 Vision: Coupon Trends to Keep an Eye on this Year2020 Vision: Coupon Trends to Keep an Eye on this Year
2020 Vision: Coupon Trends to Keep an Eye on this Year
Affiliate Summit
 
A Proven Blueprint for Scaling past 8 Figures in eCommerce
A Proven Blueprint for Scaling past 8 Figures in eCommerceA Proven Blueprint for Scaling past 8 Figures in eCommerce
A Proven Blueprint for Scaling past 8 Figures in eCommerce
Affiliate Summit
 

More from Affiliate Summit (20)

How I Increased my Affiliate Program’s Revenue by 30% in One Month
How I Increased my Affiliate Program’s Revenue by 30% in One MonthHow I Increased my Affiliate Program’s Revenue by 30% in One Month
How I Increased my Affiliate Program’s Revenue by 30% in One Month
 
Paid Search and Paid Social Media Made Easy
Paid Search and Paid Social Media Made EasyPaid Search and Paid Social Media Made Easy
Paid Search and Paid Social Media Made Easy
 
How to Audit and Improve Your Pinterest Business Strategy
How to Audit and Improve Your Pinterest Business StrategyHow to Audit and Improve Your Pinterest Business Strategy
How to Audit and Improve Your Pinterest Business Strategy
 
The Path to $1M: How to Get to 7-Figures Commerce Revenue
The Path to $1M: How to Get to 7-Figures Commerce RevenueThe Path to $1M: How to Get to 7-Figures Commerce Revenue
The Path to $1M: How to Get to 7-Figures Commerce Revenue
 
Utilizing Instagram Stories in your Influencer Campaigns
Utilizing Instagram Stories in your Influencer CampaignsUtilizing Instagram Stories in your Influencer Campaigns
Utilizing Instagram Stories in your Influencer Campaigns
 
Paid Search and Paid Social Media Made Easy
Paid Search and Paid Social Media Made EasyPaid Search and Paid Social Media Made Easy
Paid Search and Paid Social Media Made Easy
 
Intro to SEO
Intro to SEOIntro to SEO
Intro to SEO
 
End of the Amazon Associates Era? What Might Be Coming Next
End of the Amazon Associates Era? What Might Be Coming NextEnd of the Amazon Associates Era? What Might Be Coming Next
End of the Amazon Associates Era? What Might Be Coming Next
 
Knock it Out of the Park: 11 Pro Tips to Improve your Game!
Knock it Out of the Park: 11 Pro Tips to Improve your Game!Knock it Out of the Park: 11 Pro Tips to Improve your Game!
Knock it Out of the Park: 11 Pro Tips to Improve your Game!
 
How to Lift Conversions by Over 130% Using Video
How to Lift Conversions by Over 130% Using VideoHow to Lift Conversions by Over 130% Using Video
How to Lift Conversions by Over 130% Using Video
 
9 Software Tools Affiliate Managers Need to Grow the Program
9 Software Tools Affiliate Managers Need to Grow the Program9 Software Tools Affiliate Managers Need to Grow the Program
9 Software Tools Affiliate Managers Need to Grow the Program
 
2020 Vision: Coupon Trends to Keep an Eye on this Year
2020 Vision: Coupon Trends to Keep an Eye on this Year2020 Vision: Coupon Trends to Keep an Eye on this Year
2020 Vision: Coupon Trends to Keep an Eye on this Year
 
Conversion Over Clicks: Reevaluating Coupon Code Partners
Conversion Over Clicks: Reevaluating Coupon Code PartnersConversion Over Clicks: Reevaluating Coupon Code Partners
Conversion Over Clicks: Reevaluating Coupon Code Partners
 
Working in a Niche Industry: How to Tackle the Acquisition of Mainstream Affi...
Working in a Niche Industry: How to Tackle the Acquisition of Mainstream Affi...Working in a Niche Industry: How to Tackle the Acquisition of Mainstream Affi...
Working in a Niche Industry: How to Tackle the Acquisition of Mainstream Affi...
 
Get That Bread: Leverage Influence with Affiliate Marketing
Get That Bread: Leverage Influence with Affiliate MarketingGet That Bread: Leverage Influence with Affiliate Marketing
Get That Bread: Leverage Influence with Affiliate Marketing
 
Facebook Advertising Overview
Facebook Advertising OverviewFacebook Advertising Overview
Facebook Advertising Overview
 
California's Tough New Privacy Law is Here. Are You Ready?
California's Tough New Privacy Law is Here. Are You Ready?California's Tough New Privacy Law is Here. Are You Ready?
California's Tough New Privacy Law is Here. Are You Ready?
 
12 Digital Tools for Bloggers
12 Digital Tools for Bloggers12 Digital Tools for Bloggers
12 Digital Tools for Bloggers
 
The 4 Simple But Hidden Keys All Top Affiliate Programs Laser Focus On
The 4 Simple But Hidden Keys All Top Affiliate Programs Laser Focus OnThe 4 Simple But Hidden Keys All Top Affiliate Programs Laser Focus On
The 4 Simple But Hidden Keys All Top Affiliate Programs Laser Focus On
 
A Proven Blueprint for Scaling past 8 Figures in eCommerce
A Proven Blueprint for Scaling past 8 Figures in eCommerceA Proven Blueprint for Scaling past 8 Figures in eCommerce
A Proven Blueprint for Scaling past 8 Figures in eCommerce
 

Recently uploaded

Mckinsey foundation level Handbook for Viewing
Mckinsey foundation level Handbook for ViewingMckinsey foundation level Handbook for Viewing
Mckinsey foundation level Handbook for Viewing
Nauman Safdar
 
Jual Obat Aborsi ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan Cytotec
Jual Obat Aborsi ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan CytotecJual Obat Aborsi ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan Cytotec
Jual Obat Aborsi ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan Cytotec
ZurliaSoop
 
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
daisycvs
 

Recently uploaded (20)

Lundin Gold - Q1 2024 Conference Call Presentation (Revised)
Lundin Gold - Q1 2024 Conference Call Presentation (Revised)Lundin Gold - Q1 2024 Conference Call Presentation (Revised)
Lundin Gold - Q1 2024 Conference Call Presentation (Revised)
 
JAJPUR CALL GIRL ❤ 82729*64427❤ CALL GIRLS IN JAJPUR ESCORTS
JAJPUR CALL GIRL ❤ 82729*64427❤ CALL GIRLS IN JAJPUR  ESCORTSJAJPUR CALL GIRL ❤ 82729*64427❤ CALL GIRLS IN JAJPUR  ESCORTS
JAJPUR CALL GIRL ❤ 82729*64427❤ CALL GIRLS IN JAJPUR ESCORTS
 
Mckinsey foundation level Handbook for Viewing
Mckinsey foundation level Handbook for ViewingMckinsey foundation level Handbook for Viewing
Mckinsey foundation level Handbook for Viewing
 
How to Get Started in Social Media for Art League City
How to Get Started in Social Media for Art League CityHow to Get Started in Social Media for Art League City
How to Get Started in Social Media for Art League City
 
Escorts in Nungambakkam Phone 8250092165 Enjoy 24/7 Escort Service Enjoy Your...
Escorts in Nungambakkam Phone 8250092165 Enjoy 24/7 Escort Service Enjoy Your...Escorts in Nungambakkam Phone 8250092165 Enjoy 24/7 Escort Service Enjoy Your...
Escorts in Nungambakkam Phone 8250092165 Enjoy 24/7 Escort Service Enjoy Your...
 
Jual Obat Aborsi ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan Cytotec
Jual Obat Aborsi ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan CytotecJual Obat Aborsi ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan Cytotec
Jual Obat Aborsi ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan Cytotec
 
Berhampur Call Girl Just Call 8084732287 Top Class Call Girl Service Available
Berhampur Call Girl Just Call 8084732287 Top Class Call Girl Service AvailableBerhampur Call Girl Just Call 8084732287 Top Class Call Girl Service Available
Berhampur Call Girl Just Call 8084732287 Top Class Call Girl Service Available
 
Dr. Admir Softic_ presentation_Green Club_ENG.pdf
Dr. Admir Softic_ presentation_Green Club_ENG.pdfDr. Admir Softic_ presentation_Green Club_ENG.pdf
Dr. Admir Softic_ presentation_Green Club_ENG.pdf
 
Phases of Negotiation .pptx
 Phases of Negotiation .pptx Phases of Negotiation .pptx
Phases of Negotiation .pptx
 
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
 
Falcon Invoice Discounting: Empowering Your Business Growth
Falcon Invoice Discounting: Empowering Your Business GrowthFalcon Invoice Discounting: Empowering Your Business Growth
Falcon Invoice Discounting: Empowering Your Business Growth
 
joint cost.pptx COST ACCOUNTING Sixteenth Edition ...
joint cost.pptx  COST ACCOUNTING  Sixteenth Edition                          ...joint cost.pptx  COST ACCOUNTING  Sixteenth Edition                          ...
joint cost.pptx COST ACCOUNTING Sixteenth Edition ...
 
UAE Bur Dubai Call Girls ☏ 0564401582 Call Girl in Bur Dubai
UAE Bur Dubai Call Girls ☏ 0564401582 Call Girl in Bur DubaiUAE Bur Dubai Call Girls ☏ 0564401582 Call Girl in Bur Dubai
UAE Bur Dubai Call Girls ☏ 0564401582 Call Girl in Bur Dubai
 
Lucknow Housewife Escorts by Sexy Bhabhi Service 8250092165
Lucknow Housewife Escorts  by Sexy Bhabhi Service 8250092165Lucknow Housewife Escorts  by Sexy Bhabhi Service 8250092165
Lucknow Housewife Escorts by Sexy Bhabhi Service 8250092165
 
Call 7737669865 Vadodara Call Girls Service at your Door Step Available All Time
Call 7737669865 Vadodara Call Girls Service at your Door Step Available All TimeCall 7737669865 Vadodara Call Girls Service at your Door Step Available All Time
Call 7737669865 Vadodara Call Girls Service at your Door Step Available All Time
 
Putting the SPARK into Virtual Training.pptx
Putting the SPARK into Virtual Training.pptxPutting the SPARK into Virtual Training.pptx
Putting the SPARK into Virtual Training.pptx
 
Paradip CALL GIRL❤7091819311❤CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING
Paradip CALL GIRL❤7091819311❤CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDINGParadip CALL GIRL❤7091819311❤CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING
Paradip CALL GIRL❤7091819311❤CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING
 
Chennai Call Gril 80022//12248 Only For Sex And High Profile Best Gril Sex Av...
Chennai Call Gril 80022//12248 Only For Sex And High Profile Best Gril Sex Av...Chennai Call Gril 80022//12248 Only For Sex And High Profile Best Gril Sex Av...
Chennai Call Gril 80022//12248 Only For Sex And High Profile Best Gril Sex Av...
 
Berhampur CALL GIRL❤7091819311❤CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING
Berhampur CALL GIRL❤7091819311❤CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDINGBerhampur CALL GIRL❤7091819311❤CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING
Berhampur CALL GIRL❤7091819311❤CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING
 
Organizational Transformation Lead with Culture
Organizational Transformation Lead with CultureOrganizational Transformation Lead with Culture
Organizational Transformation Lead with Culture
 

The Future of Search - Wil Reynolds Keynote at Affiliate Summit East 2013