The document discusses contemporary data privacy issues, highlighting how personal data can be collected, analyzed, and potentially misused, particularly referencing incidents like Cambridge Analytica. It emphasizes the notion that when a product is free, the user is essentially the product, while addressing concepts like data manipulation and the importance of user control and transparency. The author reflects on past concerns regarding privacy and questions whether true accountability for data management has been achieved.

1. APIs, Leakages, Owned y
otros Web Scrappings
Los datos en tiempos de Cambridge Analytica
@chemaalonso

2. Disclaimer
Esta charla es una reflexión sobre
el mundo de los datos hoy en día y
la privacidad. No trata de
transmitir ningún juicio de valor.
Son solo ideas generales del autor.

3. Data is Good

4. Data can Enrich you life:
From Data to Insights
• Data:
• My name is John (27) go to London on Mondays at 7 A.M.
• Anonymous Data
• I am (27) and go to London on Mondays at 7 A.M
• Aggregated Data
• We are 100 people under 30 and go to London on Mondays at 7 AM
• Insights
• 27 % of people under 30 go to London on Mondays at 7 A.M.

6. https://bigdataforsocialgood.luca-d3.com/ CODE: WILDWORLD0518

7. Cuando estamos con gente que
sabe más de nosotros

8. Cuando estamos con extraños

9. Data could be used to be manipulated

10. Desinformación: Fake News

11. Data + Fake News = Alert!

12. Big Brain
http://www.elladodelmal.com/2017/01/la-educacion-con-el-big-brain-y-la.html

13. Data Business

14. Relevant Ads

15. Data Business Model
“Si el producto es gratis, tú eres el producto”

16. Data Business Model
“Si el producto es gratis, tú eres el producto”

17. Data Transparency Lab
http://www.elladodelmal.com/2016/09/cuanto-dinero-gana-facebook-cada-vez.html

18. Facebook Data Valuation Tool
http://www.elladodelmal.com/2016/09/cuanto-dinero-gana-facebook-cada-vez.html

19. DATA: Our vision

20. Data Collection

21. You are where you are:
Play Store Bug ”scared” people!!

22. You are where you are
Google Street car “scandal”
http://www.elladodelmal.com/2010/05/google-street-view-wardriving-sniffing.html

23. You are where you are
The iPhone Tracker “Story”

24. Location Speaks
Where you stay:
• Where you live
• Where you go on holidays
• Where you work
• Where you go shopping
How it changes?
• Walk?
• Car?
• Bike?
• Combination?
• Skate?
• Where you parked the car
At what time?
• Where you sleep
• Where you have lunch
• Where you have dinner
• What is your daily activity
• Shops -> all kind of
External sources: point of
interest
• Rent or bought house
• Rich or poor
• Target for cibercrime?
• What company you work
• Target for cyberattacks?
• Visits you make
•
Temporary Events
• What kind sports you like
• Stadiums
• Concerts
• Events you attend
• Conferences
• Cinema
Being Crappy
• Political party you vote
• Meetings, people you
meet,
• How many lovers you have
• “Secret” interest
• Weird shops or places??
• Business/pleasure travel
• Doing something ilegal
All together
• PROFILE people
• Circle of friends
• Social status
• Strange behaviors?
http://www.elladodelmal.com/2016/11/conferencia-you-are-where-you-are.html

25. You are who you chat
http://www.elladodelmal.com/2016/06/como-facebook-te-espia-tus.html

26. You are what/who you e-mail
(Not –ALMOST -anymore)

27. You are what you search
https://support.google.com/ads/answer/2662922?hl=en

28. You are where you move
(WebBrowsing/Device Fingerprintng)
http://www.elladodelmal.com/2014/12/como-te-vigilan-las-empresas-de.html

29. You are what you browse
http://www.seguridadapple.com/2012/02/google-vigilaba-la-navegacion-de-los.html

30. Every move you make
http://www.elladodelmal.com/2015/04/facebook-ya-sabe-que-te-gusta-no-hace.html

31. Ads Apps
Sospechoso…

32. Collecting Data

33. Data Use

34. Relevant ads
http://www.elladodelmal.com/2010/02/google-haciendo-negocio-con-el-phishing.html

35. Relevant ads

36. APIs & Data Brokers
(Ex: Twitter ads)

37. Relevant services
• App Purchases
• Online Sales
• In-App Purchases
• Pay per install
• Pay per use
• ….

38. Political Consulting Services

39. Privacy

40. Data Leakege & WebScrapping
(weapponizing leaks)
1.- Reset Password para este e-mail 2.- Error: el usuario no existe 3.- Error: el usuario sí existe

41. Data Ownage
https://haveibeenpwned.com/

42. Arqueología del Siglo XXI
“A ver, vamos a hacer algo de Arqueología del siglo
XXI, para ver a quién encontramos hoy en ese lejano
y minúsculo Internet de, por ejemplo, 2014. Es
curioso que en aquel entonces se preocupasen tanto
de la privacidad. O al menos eso decían, porque no
parece que hubieran conseguido en alguna forma esa
"privacidad". ¿De verdad pensarían que la humanidad
tiraría todos los datos que ellos generasen?”
http://www.elladodelmal.com/2014/06/arqueologia-del-siglo-xxi.html

43. Data Control

44. Derecho al Olvido

45. User Choice

46. User control: PIMS + GDPR

47. Transparency (not compliance)
in a clear way
https://privacy.uber.com/policy/

48. Questions?