Mobile Marketing Statistics (Lesson 1) | Communications 4318 | Univ. of Denver | Professor Bob Bentz
•Download as PPTX, PDF•
2 likes•2,226 views
Mobile Marketing is a graduate level class in the Communications Department at the University of Denver. This class is Communications 4318 and is being taught by Bob Bentz, president of ATS Mobile and Purple Gator. The information in these slides are to prepare the students with the necessary background information that they will need to understand the mobile landscape and how it pertains to mobile marketing.
Recommended
Recommended
More Related Content
What's hot
What's hot (20)
Similar to Mobile Marketing Statistics (Lesson 1) | Communications 4318 | Univ. of Denver | Professor Bob Bentz
Similar to Mobile Marketing Statistics (Lesson 1) | Communications 4318 | Univ. of Denver | Professor Bob Bentz (20)
More from Purplegator
More from Purplegator (20)
Recently uploaded
Recently uploaded (20)
Mobile Marketing Statistics (Lesson 1) | Communications 4318 | Univ. of Denver | Professor Bob Bentz
- 1. Mobile Marketing Overview Lesson 1 – Your Message on the Move
- 2. University of Denver Communications 4318 Mobile Marketing BobBentz.com Mobile is More Important Than… • Don’t leave home without it…
- 3. University of Denver Communications 4318 Mobile Marketing BobBentz.com Carriers Bob Bentz, Communications 4318, University of Denver
- 4. University of Denver Communications 4318 Mobile Marketing BobBentz.com Carrier Market Share • What led to Verizon’s growth last quarter?
- 5. University of Denver Communications 4318 Mobile Marketing BobBentz.com Mobile Device Market Share Understand the demographics of the Android and Apple user. What happened to once mighty Blackberry?
- 6. University of Denver Communications 4318 Mobile Marketing BobBentz.com Why Aren’t You Doing Mobile Marketing? Why do you think AT&T has more Apple iPhone users than T-Mobile?
- 7. University of Denver Communications 4318 Mobile Marketing BobBentz.com Smartphones Bob Bentz, Communications 4318, University of Denver
- 8. University of Denver Communications 4318 Mobile Marketing BobBentz.com Smartphone Growth in the USA • How has the proliferation of smartphones changed the way we market via mobile?
- 9. University of Denver Communications 4318 Mobile Marketing BobBentz.com Mobile Device Market Share • Marketing to Millennials Much?
- 10. University of Denver Communications 4318 Mobile Marketing BobBentz.com Mobile as a Medium Bob Bentz, Communications 4318, University of Denver
- 11. University of Denver Communications 4318 Mobile Marketing BobBentz.com Why Aren’t You Doing Mobile Marketing? As a business owner, how would you overcome this problem of lack of expertise?
- 12. University of Denver Communications 4318 Mobile Marketing BobBentz.com Going Online via Mobile • Why do you think BING isn’t as high as the others?
- 13. University of Denver Communications 4318 Mobile Marketing BobBentz.com Time Spent with Media • How much longer until print is dead?
- 14. University of Denver Communications 4318 Mobile Marketing BobBentz.com Time Spent with Mobile • With traditional TV viewing flat, where are consumers finding this extra time for mobile?
- 15. University of Denver Communications 4318 Mobile Marketing BobBentz.com Online Video Growth
- 16. University of Denver Communications 4318 Mobile Marketing BobBentz.com Streaming is Screaming
- 17. University of Denver Communications 4318 Mobile Marketing BobBentz.com Mobile Advertising Bob Bentz, Communications 4318, University of Denver
- 18. University of Denver Communications 4318 Mobile Marketing BobBentz.com Global Ad Spending by Medium • Is this what you would expect? Where might the projections be off?
- 19. University of Denver Communications 4318 Mobile Marketing BobBentz.com Traditional vs. Digital • Which of these statistics surprises you?
- 20. University of Denver Communications 4318 Mobile Marketing BobBentz.com Global Ad Spending by Medium • If more people will access the web via mobile than desktop by 2017, why do you think its share of ad revenues would still trail that of desktop?
- 21. University of Denver Communications 4318 Mobile Marketing BobBentz.com Global Ad Spending by Medium • What do you think will be larger in five years? Mobile search or mobile display advertising?
- 22. University of Denver Communications 4318 Mobile Marketing BobBentz.com Global Ad Spending by Medium • Imagine you sell print advertising, how would you answer your client who has just seen these stats from a company selling mobile advertising?
- 23. Welcome to the Mobile Marketing Class I hope you come out of this with the ability to confidently run a mobile marketing campaign at your business or organization.