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Crisp seminar presentation abbrev.
 

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    Crisp seminar presentation abbrev. Crisp seminar presentation abbrev. Presentation Transcript

    • Rosalind Tan VP, General Manager, APAC Region rtan@crispmedia.com Crisp Media Inc. 66B Tras Street, Singapore 079005 www.crispmedia.comConfidential and proprietary Crisp Media materials. Use or distribution of this material is not permitted to any unauthorized persons or third parties except by written agreement. 0
    • Agenda • Introduction to Crisp • Rich Media Ad Formats • Tools & Reporting • How to Work with CrispConfidential and proprietary Crisp Media materials. Use or distribution of this material is not permitted to any unauthorized persons or third parties except by written agreement. 1
    • Company IntroConfidential and proprietary Crisp Media materials. Use or distribution of this material is not permitted to any unauthorized persons or third parties except by written agreement. 2
    • Crisp is a rich media advertising solution provider. Crisp provides an open platform to create, serve and measure rich media ads across devices and platforms.Confidential and proprietary Crisp Media materials. Use or distribution of this material is not permitted to any unauthorized persons or third parties except by written agreement. 3
    • Who is Crisp• Crisp is a private company• Investors: Meritage Funds, Intel Capital, and EDBI (Singapore)• HQ in New York, with offices in Chicago, Los Angeles, and Singapore• Crisp is working with partners in the Europe, Korea, Japan, and ChinaConfidential and proprietary Crisp Media materials. Use or distribution of this material is not permitted to any unauthorized persons or third parties except by written agreement. 4
    • Solving Advertisers’ Pain Points The most advanced mobile creative available today Rich Media andPrecisely, with deep standard creativeengagement metrics that works Premium, contextual mobile inventory Confidential and proprietary Crisp Media materials. Use or distribution of this material is not permitted to any unauthorized persons or third parties except by written agreement. 5
    • Crisp Works with Premium Publishers: Top Media Brands: Only Brand Safe InventoryPortalsPremium PublishersMobile AppsConfidential and proprietary Crisp Media materials. Use or distribution of this material is not permitted to any unauthorized persons or third parties except by written agreement. 6
    • Crisp Delivers for Top Global Brand Advertisers Entertainment Auto Travel Tech CPG FinanceConfidential and proprietary Crisp Media materials. Use or distribution of this material is not permitted to any unauthorized persons or third parties except by written agreement. 7
    • Crisp Spearheaded Mobile Ad StandardsIn 2010 Crisp founded ORMMA, an opensource group to create rich media adserving standards for leveraging HTML5 inmobile apps on iOS and Android, Windows& RIM Blackberry. An HTML banner ORMMA enables app ad created from a Web serving SDK to expand the View in mobile app Web View to any sizeConfidential and proprietary Crisp Media materials. Use or distribution of this material is not permitted to any unauthorized persons or third parties except by written agreement. 8
    • Crisp Spearheaded Mobile Ad StandardsIn 2011 the principles of ORMMA wereadopted by the IAB as MRAID and all majorad serving providers are now eithercompliant or in the process of becoming ACCELEROMETER VIDEOcompliant to MRAID v1.0.In 2012 Q3 the IAB will release MRAID v2.0 ORMMA / MRAID enables Apps to trigger Native Functionality with HTMLMobile Rich Media Ad Interface DefinitionsConfidential and proprietary Crisp Media materials. Use or distribution of this material is not permitted to any unauthorized persons or third parties except by written agreement. 9
    • Rich Media Ad Formats, Features and Placement
    • Asia CampaignsHealth Promotion Board: Media First in Singapore!
    • Asia Campaigns• Full Screen Animated Interstitial• Embedded video• Tap for app download
    • Asia Campaigns• Full Screen Animated Interstitial• Embedded video• Tap to click thru to client facebook page
    • Formats: Expandables Format Expandables Features Games • Swipe tiles to solve the puzzle • Tap to flip memory cards • Tap to eliminate floating objects Click thumbnail below for an example 22
    • Formats: Expandables Format Expandables Placement Adhesion OFFERS AN EPA-ESTIMATED 35 MILES GAS FREE DRIVING SWITCHES TO GAS PER CHARGE. WHEN ELECTRICITY Features RUNS OUT Animation *EPA-est. 35-mile range based on 94 MPG (electric); 340-mile range based on 35 MPG city/40 highway (gas).Actual range varies with conditions. **Based on the national average of 12 cents per kWh and 12.9 kwH for a full charge ($1.55). Electiricity costs vary. Check with your provider for your rates. Features Hotspots VISIT CHEVY.COM • Adhesion increases interactivity 3x • Animation increases interactivity 4.5x • Hotspots save space on small screens
    • Formats: Expandables Format Expandables Format Adhesion Features Animation Interactive Buttons SA LE Purchase Tickets Interactive Buttons Watch Trailer
    • Rich Media Ad Examples: Pirates of the CaribbeanExpandables, Games, Animations, Purchase Ticket Click on image to play video
    • Rich Media Expanable on iPad Porsche Click on image to play video
    • Formats: Interstitials Format Interstitial Features BirdFeed • RSS/XML feeds bring real time data to the ad unit • Configure panels to scroll or flip through tweets 25
    • Example of Rich Media Ad: Oppenheimer CampaignInterstitial, Tweets, Video, PDF, Landing Page, Recognition of iPadOrientation Click on image to play video
    • Formats: Interstitials P&G Zurich Hitachi Chevy Dunhill Oppenheimer iPad Campaigns 13
    • Formats: Takeovers Format Takeovers Features Add to Calendar • Sync’s right to iOS/Google cal • Set reminders for tune-in • Drive store traffic Click a thumbnail below for more examples 24
    • Ad Features: SwipeTouch performs better than tap:• Swipe is 1.5x more effective on iPhone than AndroidExamples of swipe gestures include:• Swipe to reveal 18 F 32 41• Swipe to navigate panels 50 F• Swipe to change color Click a thumbnail below for more examples Click a thumbnail below for more examples
    • Ad Features: Teaser Video Auto-play a short video within the banner in a loop • Default to sound off Keep it short • 30 seconds for full video • 15 seconds for teaser video loop Click a thumbnail below for more examples
    • Ad Features: SocialExtend campaign reach via social networks• “Like” on Facebook• Share (Twitter, Email, SMS)• Incorporate live Twitter feeds into your ad• Feeds can be incorporated into a banner or expandable panel• Allow consumers to view and interact with a conversation around brand accounts or # Click thumbnail below for an example
    • Ad Features: AnimationAnimation increases effectiveness in bannersand panels• Animated banners are 4.5 times more effective than static banners• Simple animations really catch the eye• Avoid more than one animated object at the same time Click a thumbnail below for more examples
    • Placement: Fixed Position the First Mobile Optimized Placement • Fixed position banner • 3:1 performance improvement over standard banners v v v v
    • Examples of Rich Media Ads: McDonald’s McRibAdhension, Takeovers, Swipes Click on image to play video
    • Examples of Rich Media Ads: OdwallaAdhension, Expansion, Animation Click on image to play video
    • Adhension, Expansion, Gallery, Tap to Youtube Video Click on image to play video
    • Latest Ad Feature: Data Capture Lead GenerationThis unit allowed Intralinks togenerate quality leads by givingthe user the ability to sign up tolearn more or tap to download a Click on image to play videowhite paper.This was done withoutredirecting the user outside ofthe ad unit.
    • Example of Rich Media ad on iPad apps Click on image to play video
    • Crisp Engage PlatformConfidential and proprietary Crisp Media materials. Use or distribution of this material is not permitted to any unauthorized persons or third parties except by written agreement. 33
    • TMThe platform for creating, delivering & measuring premium campaigns • Make highly engaging ads quickly • Unparalleled reporting capabilityConfidential and proprietary Crisp Media materials. Use or distribution of this material is not permitted to any unauthorized persons or third parties except by written agreement. 34
    • TM Crisp Engage is unique platform that combines both groundbreaking rich media creation tools with industrial grade ad serving and reporting • Service: we can support ad builds that leverage our expertise and best practices • Ad Features: we have rapidly evolved a large set of features which now all have powerful templates to get ad creators started quickly • Reporting: Crisp Engage organizes the deepest metrics for smart devices and makes that data available for easy combination with desktop digital campaignsConfidential and proprietary Crisp Media materials. Use or distribution of this material is not permitted to any unauthorized persons or third parties except by written agreement. 35
    • TM Crisp Engage, our industry leading development platform, gives you with the best, most engaging rich media creative in the industry* ANIMATION ACCELEROMETER Compatibility SOCIAL HOTSPOTS VIDEO SWIPE CALENDAR GAMES* ORMMA and MRAID compliant. Confidential and proprietary Crisp Media materials. Use or distribution of this material is not permitted to any unauthorized persons or third parties except by written agreement. 36
    • TMThe ads need to work, too! Crisp certifies sites and apps to make sure that all features work, within the ad, in conjunction with your ad server, and with your content Crisp pioneered mobile advertising standards to make mobile ad features work across web and app channels MRAID Crisp provides full interaction reporting for cross platform campaigns and offers dashboard, custom xls and API accessConfidential and proprietary Crisp Media materials. Use or distribution of this material is not permitted to any unauthorized persons or third parties except by written agreement. 37
    • TM Include ad features to a banner like Tap to MapConfidential and proprietary Crisp Media materials. Use or distribution of this material is not permitted to any unauthorized persons or third parties except by written agreement. 38
    • ReportingConfidential and proprietary Crisp Media materials. Use or distribution of this material is not permitted to any unauthorized persons or third parties except by written agreement. 39
    • We track everything Tapped 1x Tapped 2x Tapped, video played to 74%No interactionsConfidential and proprietary Crisp Media materials. Use or distribution of this material is not permitted to any unauthorized persons or third parties except by written agreement. 40
    • Reporting: What to trackImpressions: 2,641,585 Interaction Rate: 11.74% Expansions: 158,807 Watch Trailer Video Plays: 18,474 Click-throughs to Facebook: 3079 Click-throughs to Twitter: 3220 Swipe: 66433
    • TM Real Time, Cross Platform MetricsConfidential and proprietary Crisp Media materials. Use or distribution of this material is not permitted to any unauthorized persons or third parties except by written agreement. 42
    • Real-time, Cross-Platform Engagement Metrics Track the entire buy in a single reportConfidential and proprietary Crisp Media materials. Use or distribution of this material is not permitted to any unauthorized persons or third parties except by written agreement. 43
    • MeasurementConfidential and proprietary Crisp Media materials. Use or distribution of this material is not permitted to any unauthorized persons or third parties except by written agreement. 44
    • Confidential and proprietary Crisp Media materials. Use or distribution of this material is not permitted to any unauthorized persons or third parties except by written agreement. 45
    • How to work with us Turnkey Rich Media Self Serving Rich Media Platform and Ad Serving Technology Certified to run Crisp AdsConfidential and proprietary Crisp Media materials. Use or distribution of this material is not permitted to any unauthorized persons or third parties except by written agreement. 46