The document discusses Out There Media's mobile advertising marketplace. It aims to turn mobile advertising into a real business by providing transparency and reach across multiple mobile operators. The marketplace allows advertisers to reach audiences across 18 network operators in 15 countries in Asia. It addresses issues with current mobile advertising like confusion, bad targeting, and long loading times. The solution provides a unified marketplace that maximizes spend for advertisers. Evidence shows the marketplace approach increases ad spending, conversion rates, and customer loyalty. The key success factors are relevance, transparency, ease of transactions, privacy, and opt-in permission from subscribers.