Mobile
                                                                     Squared
                                      ...
About Us



                  Media                Out There
Advertiser                                            Operato...
Strictly Confidential, © by Out There Media GmbH
Selected Operators and Customers




                              Strictly Confidential, © by Out There Media GmbH
Turning Mobile Advertising into a Real
             Business…


  …while making consumers happy!




                     ...
The situation today…




             Strictly Confidential, © by Out There Media GmbH
…confusion

               $$$                                  Contextual                               ???
             ...
The solution: reach & transparency maximize mobile
ad spend


                                                Operator
   ...
Strictly Confidential, © by Out There Media GmbH
Strictly Confidential, © by Out There Media GmbH
Happy Consumers!




                                                        92% are happy with the
                      ...
Some evidence and facts

• REACH:
   • + 260% increase in ad spend/campaign (markets where all operators
     are unified ...
The big 5 key success factors


1. Be Relevant and Add Value!

2. Be Transparent – No Hidden Small Print!

3. Ease of Tran...
Thank you!
           Fabrizio Caruso
Vice President Business Development
          fc@out-there-media.com
              +...
Strictly Confidential, © by Out There Media GmbH
Strictly Confidential, © by Out There Media GmbH
Strictly Confidential, © by Out There Media GmbH
Strictly Confidential, © by Out There Media GmbH
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Roadshow asia out there media

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Roadshow asia out there media

  1. 1. Mobile Squared Roadshow Asia Turning Mobile Advertising into a Real Business Strictly Confidential, © by Out There Media GmbH
  2. 2. About Us Media Out There Advertiser Operators Agency Media Audience ... ... Advertiser 18 network operators in 15 countries ML PH SG GR AT DE UK RU CR CZ FR UC HN BL TR Strictly Confidential, © by Out There Media GmbH
  3. 3. Strictly Confidential, © by Out There Media GmbH
  4. 4. Selected Operators and Customers Strictly Confidential, © by Out There Media GmbH
  5. 5. Turning Mobile Advertising into a Real Business… …while making consumers happy! Strictly Confidential, © by Out There Media GmbH
  6. 6. The situation today… Strictly Confidential, © by Out There Media GmbH
  7. 7. …confusion $$$ Contextual ??? Behavioral Targeting Operator 1 Unqualified Staff Advertising Agency Wrong Operator Handset Problems Operator 2 Bad Concept PML/ XML Bad Targeting Operator 3 Media Rendering Agency Long Loading Times Chirodeep, 75, Creative Agency Kerala, loves Standards music and smoking Bad Design Guidelines Strictly Confidential, © by Out There Media GmbH
  8. 8. The solution: reach & transparency maximize mobile ad spend Operator Advertiser Operator Advertiser Marketplace Operator Operator Advertiser Operator Operator Mobile Advertising Marketplace Strictly Confidential, © by Out There Media GmbH
  9. 9. Strictly Confidential, © by Out There Media GmbH
  10. 10. Strictly Confidential, © by Out There Media GmbH
  11. 11. Happy Consumers! 92% are happy with the advertisement 75% find the offer “very attractive” Strictly Confidential, © by Out There Media GmbH
  12. 12. Some evidence and facts • REACH: • + 260% increase in ad spend/campaign (markets where all operators are unified via our marketplace vs cluttered offering) • 5 x more campaigns per month in market with marketplace • PERSONAL RELEVANCE: • 25% conversion rate in 3 months for ad supported offerings • Up to 45% response rates for targeted, relevant ads => ad is perceived as valuable content • LOCATION: • 17% redemption of vouchers and coupons • 60% increase in Loyalty Strictly Confidential, © by Out There Media GmbH
  13. 13. The big 5 key success factors 1. Be Relevant and Add Value! 2. Be Transparent – No Hidden Small Print! 3. Ease of Transaction in order to Increase Brand Interaction! 4. Privacy! 5. Always get subscriber Permission (=Opt-In)! Strictly Confidential, © by Out There Media GmbH
  14. 14. Thank you! Fabrizio Caruso Vice President Business Development fc@out-there-media.com +65 966 74247 www.out-there-media.com Strictly Confidential, © by Out There Media GmbH
  15. 15. Strictly Confidential, © by Out There Media GmbH
  16. 16. Strictly Confidential, © by Out There Media GmbH
  17. 17. Strictly Confidential, © by Out There Media GmbH
  18. 18. Strictly Confidential, © by Out There Media GmbH

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