Social media is for spiders
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Social Media is for Spiders not Fishermen An Introduction to Social Media for Small Businesses
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Social media is for spiders
- 1. Social Media is for Spiders not Fishermen An Introduction to Social Media for Small Businesses By PriyanshuAdathakkar http://media.islandinternational.us http://adathakkar.com
- 2. What is social media? Media = distribution of content Social = two way communication.
- 5. Facebook
- 6. Twitter are classic examples of social media.
- 7. Exceptions Blogs with comment boxes or shout boxes Call-in radio and television shows have a social media component to them.
- 8. Home Goods interactive Blog
- 11. Web 1.0 website
- 12. Your Website in web 2.0
- 14. Interactive
- 16. Interactivity Call me with Google Call me with Skype
- 17. Facebook/twitter & other networks Facebook Twitter Other Platforms
- 18. Social Bookmarks
- 20. Some Other Tools
- 21. Your Website
- 24. Firefox
- 25. Chrome
- 26. Android
- 27. Safari Mobile
- 29. How does Google search? Wonder Wheel
- 31. Must be Facebook friendly
- 33. Backend Description& Title Desktop client
- 34. Use Ping.FM to post on multiple platforms in one click
- 35. Use content management system (CMS) Dynamic
- 36. Your Blog Have Helpful Content that promotes your product or service. Do not sell!
- 37. Business Blog Examples On the Go with Amy is a “traveling with kids” blog by Amy Graff. Great target audience for Best Western.
- 38. Business Blog Examples Written by travel experts
- 39. Business Blog Examples For book lovers Discover new books Connect with friends Promoted by Amazon
- 40. Blogs Community mindset: create Primary demographic: 35 to 55 Ideal fit for: technology
- 41. Employee Blogging Formulate a media policy for your company. Have clear guidelines about employee interactions in the social media world, outside the company’s digital footprint. Provide training.
- 42. Employee Blogging Danger Zones Disclosure of confidential information. Defamation claims. Harassment claims. Public relation costs.
- 43. create a facebook business pageDo not use personal page As a business Page
- 44. Your business page will look like this Add pictures and other information
- 45. get your vanity URL www.facebook.com/yourbusinessname You need 25 Likes to get a vanity URL
- 46. Make A Facebooklanding page
- 47. let people know what the benefit to them is of joining your page, give them a reason to Like you Up to date information Industry news Facebookonly offers and discounts Exclusive content
- 48. Einstein Bros. Bagels On January 25, 2010 increased the number of user connections from 50,000 to 300,000 in 24 hours with a offer of a free bagel!
- 49. Facebook Community mindset: connect Primary demographic: 25 to 45 Ideal fit for: entertainment, lifestyle brands, and non-profits
- 50. What is twitter? Twitter is a short-form messaging tool. For businesses it is a lot more than that. It is a listening tool, a PR tool and even a customer service tool. Your Twitter page is a branding tool.
- 51. The 80-20 rule Only 20% of your tweets should be promoting your business. The other 80% should be about fun, news or personal things.
- 52. HumphrySlocombe HumphrySlocombe is a 14-seat ice cream shop in San Francisco that has gathered over 300,000 Twitter followers They started using Twitter because they did not have any money for advertising or promotion of any kind.
- 53. Twitter Community mindset: create (microblogging) Primary demographic: 35 to 45 Ideal fit for: service industry
- 54. Other Platforms
- 55. MySpace Community mindset: connect Primary demographic: 15 to 25 Ideal fit for: music and entertainment
- 56. LinkedIn Community mindset: connect Primary demographic: 35 to 55 Ideal fit for: service providers, industry associations
- 57. YouTube Community mindset: vote Primary demographic: 25 to 45 Ideal fit for: big brands and entertainment
- 58. Flickr for product pictures
- 59. Creative Commons Protect your content with creative commons
- 60. Foursquare
- 61. What is foursquare? For the user For a merchant Social utility/game for smart phones. 8 million users. Free marketing tool for business of any size big or small.
- 62. Foursquare promotions: Friends Special Swarm Special: Flash Special Newbie Special Check-in Special
- 63. Table reserved for the mayor at Arbys Foursquare customer loyalty specials
- 64. QR CODES Using a QR code in your campaigns is a unique and engaging way to interact with your customers.
- 68. Monitor Ebay listings, blog posts, news, tweets in your reader.
- 69. Google Alert Get email updates
Editor's Notes
- Think back 15 years or so, to when you first heard of the term "Web site." Your first thought was probably "What's a Web site?" quickly followed by "Why would I ever need one of those?" Now, of course, some of the tiniest mom-and-pop shops in the farthest corners of the world do business on the Web. You probably had the same reaction when you first discovered blogs, text messaging, and even e-mail. Many of today's flavor-of-the-month social networking sites will go the way of the dinosaur, but the medium is here to stay.