Social Media Management


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Social Caddie is a Social Media Management company dedicated to servicing companies lacking the resources or knowledge to make these platforms a success.

Social Media has become a main component of many companies marketing strategies. With over 300 million people using social media, it has become a great source for business. Don’t miss out on getting your fare share of exposure through these ever growing platforms. The time is now. Give us a call to learn more about what we can do to support your marketing efforts using Social Media.

Published in: Business, Technology

Social Media Management

  2. 2. Over 200 Million Bloggers Over 55 Million Twitter Visits Over 300 Million Facebook Members Over 100 Million Youtube viewers in January 2010 Over 40 Million Linkedin Members Social Media Facts
  3. 3. What is Social Media ? WIKIPEDIA: Social media  is media designed to be disseminated through social interaction, created using highly accessible and scalable publishing technique. Simply put: A conversation that takes place using online tools and platforms….
  4. 4. Social Media at a glance…. There are thousands of social media sites. Many of which are geared towards specific interests and industries.
  5. 5. Why are people using Social Media??? <ul><li>People are proud to share their knowledge </li></ul><ul><li>People enjoy sharing their experiences </li></ul><ul><li>People are curious to what other people are saying and doing </li></ul><ul><li>People like to do business with people they know and love doing business people they trust </li></ul>
  6. 6. Pull versus Push Marketing WIKIPEDIA: A push-pull-system in business describes the movement of a product or information between two subjects. On markets the consumers usually  &quot;pulls&quot;  the goods or information they demand for their needs, while the offers or suppliers  &quot;pushes&quot;  them toward the consumers Simply put: Pull information is requested by the consumer and push is ways of advertising your products to put them in the face of the consumers.
  7. 7. Where does Social Media fit in? Push information Pull information Telemarketing RSS (Really Simple Syndication) Direct Mail Blogging Email Blasts Social Media Platforms Print ads SEO Search Engine Optimization
  8. 8. Target Social Media Networks…
  9. 9. Twitter  is a free social networking service that enables its users to send and read messages known as  tweets . Tweets are text based posts of up to 140 characters displayed on the author's profile page and delivered to the author's subscribers who are known as followers.
  10. 10. Why tweet ??? <ul><li>Brand Awareness  </li></ul><ul><li>Deal Distribution </li></ul><ul><li>Use Twitter to gain Competitive Intelligence  </li></ul><ul><li>Engage with your target audience  </li></ul><ul><li>Online Reputation Management  </li></ul><ul><li>Promote your Blog Content  </li></ul><ul><li>Understanding Tool Feedback Mechanism  </li></ul><ul><li>Promotion SEO Boost  </li></ul><ul><li>Ask Questions Receive Answers  </li></ul><ul><li>HR Tool Press Release </li></ul><ul><li>News Management  </li></ul><ul><li>  </li></ul>
  11. 11. 1.6 million followers 225 Tweets
  12. 12. Facebook  is a social networking website where users can add friends and send them messages, and update their personal profiles to notify friends about themselves. Additionally, users can join networks organized by city, workplace, and school or college. The website's name stems from the colloquial name of books given at the start of the academic year by university administrations with the intention of helping students to get to know each other better.
  13. 13. Why Facebook ???   <ul><li>Pages allow a business to “Publish to the Stream” (this shows up on your fans homepage) </li></ul><ul><li>Pages allow a business to engage fans with Rich Media (video, pictures, events) </li></ul><ul><li>Pages let a business analyze how fans are interacting with the Insights Dashboard (FB has deep analytics) </li></ul><ul><li>Pages let a business increase SEO (pages show up in higher Google keyword searches) </li></ul><ul><li>Pages allow you to run highly targeted demographic ads to attract only those that are relevant to your business. </li></ul><ul><li>Pages allows you to arrange Tabs in the order you like (with the exception of the Wall and Info) </li></ul>
  14. 14. 630 Friends 134 Pictures Picture Gallery
  15. 15. You Tube is a video sharing website where users can publish their own videos to be broadcasted through their network. Over 100 Million You Tube viewers in January 2010.
  16. 17. Expand your distribution by sharing your information with on- line platforms that can continue to be shared on and on… Posting Distribution
  17. 18. Postings can be shared from You Tube to Facebook and Twitter .
  18. 19. Now your posting is visible to all your friends and can be shared with your friends’ list of friends. Viral Distribution
  19. 20. Viral Conversations As your information is shared through these platforms, it may create conversations that can develop into business opportunities. Knowing how to engage these networks is the key.
  20. 21. What Associates In Business, Inc. can offer you… <ul><li>Associates in Business will provide the following: </li></ul><ul><li>Manage and maintain the Social Media Channels outlined in this presentation </li></ul><ul><li>Present and recommend new technology that can increase productivity, exposure and revenue </li></ul>
  21. 22. Thank you And We look forward to working with you !!!
  22. 23. Contact Info Associates in Business, Inc. Javier Morales Managing Partner 954-401-8636 [email_address]