Social media is for spiders

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Social Media is for Spiders not Fishermen An Introduction to Social Media for Small Businesses

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Social media is for spiders

  1. 1. Social Media is for Spiders not Fishermen An Introduction to Social Media for Small Businesses<br />By<br />PriyanshuAdathakkar<br />http://media.islandinternational.us<br />http://adathakkar.com<br />
  2. 2. What is social media?<br />Media = distribution of content <br />Social = two way communication. <br />
  3. 3. What is social media?<br />Social media<br />broadcasting <br />Television<br />Books<br />Blogs<br />Podcasts<br />Magazines <br /><ul><li>Chat rooms,
  4. 4. Discussion boards,
  5. 5. Facebook
  6. 6. Twitter </li></ul>are classic examples of <br />social media.<br />
  7. 7. Exceptions<br />Blogs with comment boxes or shout boxes<br />Call-in radio and television shows have a social media component to them.<br />
  8. 8. Home Goods interactive Blog<br />
  9. 9. Customer Finds<br />
  10. 10. Your digital footprint<br />
  11. 11. Web 1.0 website<br />
  12. 12. Your Website in web 2.0<br />
  13. 13. Your Unique website<br />
  14. 14. Interactive<br />
  15. 15. RSS<br /><ul><li>Take your syndicated stream and tie it to a feed service like Feedburner or Feedblitz.</li></li></ul><li>Interactive<br />Email Subscription<br />Follow me<br />Linkedin Profile<br />
  16. 16. Interactivity<br />Call me with <br />Google<br />Call me with <br />Skype<br />
  17. 17. Facebook/twitter & other networks<br />Facebook<br />Twitter<br />Other Platforms<br />
  18. 18. Social Bookmarks<br />
  19. 19. Bookmarks Frontend<br />
  20. 20. Some Other Tools<br />
  21. 21. Your Website<br />
  22. 22. Browser Friendly<br /><ul><li>Safari
  23. 23. Internet Explorer
  24. 24. Firefox
  25. 25. Chrome
  26. 26. Android
  27. 27. Safari Mobile
  28. 28. Blackberry</li></li></ul><li>Search engin friendly<br />
  29. 29. How does Google search?<br />Wonder Wheel<br />
  30. 30. Description and title<br />Description& Title<br /><ul><li>Must be search engine friendly
  31. 31. Must be Facebook friendly
  32. 32. Title must be Twitter & other apps. friendly</li></li></ul><li>Search Engines<br />Description& Title<br />Search engine results are your unpaid ads <br />Its free make good use of it<br />
  33. 33. Backend<br />Description& Title<br />Desktop client<br />
  34. 34. Use Ping.FM to post on multiple platforms in one click<br />
  35. 35. Use content management system (CMS)<br />Dynamic<br />
  36. 36. Your Blog<br />Have Helpful Content that promotes your product or service.<br />Do not sell!<br />
  37. 37. Business Blog Examples<br />On the Go with Amy is a “traveling with kids” blog by Amy Graff. <br />Great target audience for Best Western.<br />
  38. 38. Business Blog Examples<br />Written by travel experts<br />
  39. 39. Business Blog Examples<br />For book lovers<br />Discover new books <br />Connect with friends<br />Promoted by Amazon<br />
  40. 40. Blogs<br />Community mindset: create<br />Primary demographic: 35 to 55<br />Ideal fit for: technology<br />
  41. 41. Employee Blogging<br />Formulate a media policy for your company.<br />Have clear guidelines about employee interactions in the social media world, outside the company’s digital footprint.<br />Provide training.<br />
  42. 42. Employee Blogging Danger Zones<br />Disclosure of confidential information.<br />Defamation claims.<br />Harassment claims.<br />Public relation costs.<br />
  43. 43. create a facebook business pageDo not use personal page As a business Page<br />
  44. 44. Your business page will look like this<br />Add pictures and other information<br />
  45. 45.  get your vanity URL<br />www.facebook.com/yourbusinessname<br />You need 25 Likes to get a vanity URL<br />
  46. 46. Make A Facebooklanding page<br />
  47. 47. let people know what the benefit to them is of joining your page, give them a reason to Like you<br />Up to date information<br />Industry news<br />Facebookonly offers and discounts<br />Exclusive content<br />
  48. 48.  Einstein Bros. Bagels<br />On January 25, 2010 increased the number of user connections from 50,000 to 300,000 in 24 hours with a offer of a free bagel!<br />
  49. 49. Facebook<br />Community mindset: connect<br />Primary demographic: 25 to 45<br />Ideal fit for: entertainment, lifestyle brands, and non-profits<br />
  50. 50. What is twitter?<br />Twitter is a short-form messaging tool.<br />For businesses it is a lot more than that. It is a listening tool, a PR tool and even a customer service tool.  <br />Your Twitter page is a branding tool.<br />
  51. 51. The 80-20 rule<br />Only 20% of your tweets should be promoting your business.<br />The other 80%  should be about fun, news or personal things.<br />
  52. 52. HumphrySlocombe<br />HumphrySlocombe is a 14-seat ice cream shop in San Francisco that has gathered over 300,000 Twitter followers <br />They started using Twitter because they did not have any money for advertising or promotion of any kind.<br />
  53. 53. Twitter<br />Community mindset: create (microblogging)<br />Primary demographic: 35 to 45<br />Ideal fit for: service industry<br />
  54. 54. Other Platforms<br />
  55. 55. MySpace<br />Community mindset: connect<br />Primary demographic: 15 to 25<br />Ideal fit for: music and entertainment<br />
  56. 56. LinkedIn<br />Community mindset: connect<br />Primary demographic: 35 to 55<br />Ideal fit for: service providers, industry associations<br />
  57. 57. YouTube<br />Community mindset: vote<br />Primary demographic: 25 to 45<br />Ideal fit for: big brands and entertainment<br />
  58. 58. Flickr for product pictures<br />
  59. 59. Creative Commons<br />Protect your content with creative commons<br />
  60. 60. Foursquare<br />
  61. 61. What is foursquare?<br />For the user<br />For a merchant<br />Social utility/game <br />for smart phones.<br />8 million users. <br />Free marketing tool for business of any size big or small.<br />
  62. 62. Foursquare promotions: <br />Friends Special <br />Swarm Special:<br />Flash Special<br />Newbie Special<br />Check-in Special<br />
  63. 63. Table reserved for the mayor at Arbys<br />Foursquare customer loyalty specials<br />
  64. 64. QR CODES<br />Using a QR code in your campaigns is a unique and engaging way to interact with your customers. <br />
  65. 65. Listening and Monitoring<br />What are your customers talking about online?<br /><ul><li> Are they talking about you?
  66. 66. Your competition?
  67. 67. Your industry?</li></li></ul><li>Google reader<br />Click on <br />Browse<br />
  68. 68. Monitor Ebay listings, blog posts, news, tweets in your reader.<br />
  69. 69. Google Alert<br />Get email updates<br />

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