The Importance of Networking


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This is a slide deck that I presented at a local business school. The topic I presented to the students was, "The Importance of Networking." The goal was to teach students the importance of networking to find a job as well as to stay abreast of industry trends.

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The Importance of Networking

  1. 1. Professional Development Seminar Thursday, March 5 th, 2009 Lake Elmo Rasmussen – Library 8565 Eagle Point Circle Lake Elmo, MN 55042 Imation “ The Importance of Networking” 6:10pm-6:30pm
  2. 2. Agenda <ul><ul><li>Introduction </li></ul></ul><ul><ul><li>About Imation </li></ul></ul><ul><ul><li>Networking </li></ul></ul><ul><ul><ul><li>What is it? </li></ul></ul></ul><ul><ul><ul><li>What are the benefits? </li></ul></ul></ul><ul><ul><ul><li>Where to get involved? </li></ul></ul></ul><ul><ul><ul><li>How to get started? </li></ul></ul></ul><ul><ul><li>Questions </li></ul></ul>
  3. 3. Introduction <ul><li>Abby Cranston </li></ul><ul><li>- Human Resources, Staffing Specialist [email_address] </li></ul><ul><li>Responsibilities: </li></ul><ul><li>Corporate Recruiting </li></ul><ul><li>College Relations </li></ul><ul><li>Summer Intern Program </li></ul><ul><li>New Hire Orientation/Onboarding </li></ul><ul><li>Training & Development </li></ul>
  4. 4. About Imation <ul><li>Imation is a leading global developer and marketer of branded products that enable people to capture, save and enjoy digital information. </li></ul><ul><li>Our world-class portfolio of digital storage products, audio and video electronics, and accessories reaches customers through a powerful global distribution network. The goal is a company with strong commercial and consumer businesses and continued long-term growth and profitability that creates shareholder value. </li></ul><ul><li>Imation Corp.'s global brand portfolio, in addition to the Imation brand, includes the Memorex brand, one of the most widely recognized names in the consumer electronics industry, famous for the slogan, &quot;Is it live or is it Memorex?&quot; and the XtremeMac brand, the top name in innovative accessories for iPod, iPhone, and Apple TV. Imation is also the exclusive licensee of the TDK Life on Record brand, one of the world's leading recording media brands. </li></ul>
  5. 5. Worldwide Headquarters Oakdale, Minnesota Imation Global World Headquarters 1 Imation Place Oakdale, Minnesota 55128
  6. 6. Networking…What is it? <ul><li>“ Networking is about developing lasting relationships for mutual gain and creating a long-lasting favorable impression with people so they may think of you when an opportunity arises.” </li></ul><ul><li>Networking is about building relationships with people of influence. It enables you to stand out from the crowd </li></ul><ul><li>“ It’s not WHAT you know, it’s WHO you know.” </li></ul><ul><li>- - There is SOME truth to the tale. </li></ul>
  7. 7. Networking…What are the benefits? <ul><li>Human Resources and Staffing Departments are overloaded with resumes. Use it as a way to set yourself apart. </li></ul><ul><li>To hear about new job opportunities via word-of-mouth </li></ul><ul><li>To get ahead in the professional world. </li></ul><ul><li>A way to relate to people….relationships are important! </li></ul><ul><li>May find a mentor </li></ul><ul><li>Continuously networking will keep you connected and “in the know” in your industry. </li></ul><ul><li>Opportunities to meet new people </li></ul><ul><li>Can gain you friends and job leads </li></ul><ul><li>Learn about your industry </li></ul><ul><li>Establish business contacts </li></ul><ul><li>Win-win relationships </li></ul><ul><li>Accelerate professional development </li></ul><ul><li>Could help expand client or sales base </li></ul><ul><li>Help people in your network - - connect them with others in your network. </li></ul><ul><li>A way to market yourself and your skills </li></ul><ul><li>Boost your reputation </li></ul><ul><li>Generate new leads </li></ul><ul><li>Discuss issues </li></ul><ul><li>Help you to define your career goals </li></ul>
  8. 8. Networking…Where to get involved? <ul><li>Groups on Campus </li></ul><ul><li>Church Groups </li></ul><ul><li>Community Groups/Community Service </li></ul><ul><li>Trade Associations </li></ul><ul><li>Workshops & Seminars </li></ul><ul><li>Exhibitions & Presentations </li></ul><ul><li>Volunteer Opportunities </li></ul><ul><li>School Alumni Groups </li></ul><ul><li>Networking Internally (Professors, Co-Workers, etc.) </li></ul><ul><li>Chamber of Commerce </li></ul><ul><li>LinkedIn </li></ul><ul><li>FaceBook (Be Careful) </li></ul><ul><li>Others? </li></ul>
  9. 9. Networking…How to get started? <ul><li>Google companies you would like to work for – find people of influence there and find out what organizations they’re involved in. </li></ul><ul><li>Be able to articulate who you are, why you are there and what you’re looking for in a short succinct one-minute pitch. Walk up to people and introduce yourself. </li></ul><ul><li>The bigger your network and the more diverse = greater opportunities </li></ul><ul><li>Remove the “What’s in it for me?” and look at is as an opportunity to meet new people. </li></ul><ul><li>Be yourself! </li></ul><ul><li>Never take more than you give and always follow-up with people you meet via e-mail. </li></ul><ul><li>You should begin to network in your field of study/industry while you’re still in school. Continue to network – not just when you need a job. It’s an ongoing process. </li></ul>
  10. 10. Questions
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