Networking, building conversations for business


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Presented to Longford and Westmeath Enterprise Boards Women in Business Networks.
Looking at networking as a relationship building exercise; Networking 101, building on the basics, tips of how to, a persons network, what you don't see when you meet someone, building trust, towards a networking strategy.
Pretty much the rules that no one tells you.

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  • How do you go into a busy room and start a conversation with a stranger? FOOD FOR THOUGHT: The fact that another person shows up at a networking event means that you have something in common. They also might be feeling awkward, stressed, to busy to be there. I used to be chronically shy as a teenager one of the best pieces of advice my first year civics teacher gave me was consider that the other person might be feeling just like you and think about what you can do to make them feel better. If someone is standing by themselves make it easier for them to be included, comfortable etc. If its a new face say hello and be welcoming.
  • The likelihood of doing business with people we do not know is remote! You are invisible and your product is invisible!
  • Networking, building conversations for business

    1. 1. Women in Business Networks<br />5 – 7pm Wednesday 23rdMarch 2011<br />NetworkingBuilding conversations for business…<br />
    2. 2. What do you think about<br />networking<br />
    3. 3. WHAT IS NETWORKING?<br />
    4. 4. Networking is a relationship building exercise.<br />The process looks like this<br />Meet people<br />Mutual liking<br />Building trust<br />WHAT IS NETWORKING?<br />
    5. 5. WHY NETWORK?<br />
    6. 6. Did you know that:<br /><ul><li>65% of the worlds business is generated through referral.
    7. 7. A referral is 80% more likely to result in business than a cold call.
    8. 8. Every business woman or man has of average 250 further business contacts (statistic prior 2009 and evolution of social networking*).
    9. 9. 6 degrees of separation. Ireland @3 degrees.Social media reduces degrees further.</li></ul>Networking…<br />
    10. 10. A persons network …what you don’t see when you meet someone+ social network value add <br />
    11. 11. Delivering your <br />#Business #Brand #Story<br />
    12. 12. What do you want out of Networking? What's available?<br />
    13. 13. How you present your business<br />How you present yourself…<br />
    14. 14. What did you just learn?<br />
    15. 15. So how do you build conversationsfor business<br />Take responsibility to communicate<br /> Be proactive<br /> Connect people and businesses<br /> Pass opportunities on<br /> Don’t expect anything in return<br />
    16. 16. RULES OF ENGAGMENT<br />Be approachable, friendly and professional<br />Introduce yourself, say your name and the name of your company clearly<br />Listen to the other person’s name. If you do not catch it ask them to repeat it "I'm sorry I did not catch your name?“<br />Listen, ask pertinent questions respond<br />Talk<br />Ask open questions<br />Listen carefully for an opportunity<br />
    17. 17. RULES OF ENGAGMENT contd.<br />Follow up professionally after spotting that opportunity<br />Ask for an introduction to someone else in the event<br />End the conversation, exchange business cards…not always a must<br />Move away<br />If you have promised to follow up do so<br />
    18. 18. Making it easy when you find it hard<br />Getting your networking game on<br />Parking the mental chatter<br />How to get into a conversation when you come in to a room of strangers<br />How to end conversations<br />
    19. 19. Skills for remembering names and faces<br />Be fully present<br />Listen<br />Make sure you hear the right name for the right person<br />Repeat their name as soon after you hear it<br />Use thought associations for names, initials<br />
    20. 20. After the conversation<br />Do what you say you are going to do<br />Put people in contact, connect them<br />Follow up<br />Go for coffee<br />Continue to build trust by building relationships<br />
    21. 21. Towards a networking strategy?<br />Focuses on your business needs<br />New clients are one element<br />Align with business objectives<br />Decide what you wants & needs are in terms of networking <br />Research and explore how? And where?<br />Write your networking strategy and include a budget<br />
    22. 22. Before attending a conference or networking event:<br />Clarify your goals. What are your objectives?<br />Who will attend? Your audience?<br />Does the organisation have a social networking forum set up?<br />What impression do you want instil? <br />Schedule time in your calendar for follow up. Now.<br />Keep track of your contacts <br />Carry on being visual by participating in a post-networking forum or social media discussion groups.<br />
    23. 23. The secret of successful networking<br /><ul><li>Be interested rather then interesting
    24. 24. Listen
    25. 25. Have a business card
    26. 26. Introduce people to each other
    27. 27. Be inclusive
    28. 28. Do what you say you will do</li></li></ul><li>GREAT networking QUESTIONS:<br />“Who would you like me to introduce you to?”<br />“How can I know if someone I’m talking to will be a good introduction for you?”<br />
    29. 29. What things?<br />
    30. 30. Lets see that in action<br />Go introduce yourself to someone you have not meet before<br />Findother people thatneither of you know and taking turns introducing each other<br />
    31. 31. CreativeDynamix<br />Success through Innovation, Creativity and Action!<br />Roisin Markham<br />Contact<br /><br />Contact<br />Connect<br />Converse<br />Collaborate<br />#353(0)86.1546163<br /><br /><br />Live local work global.<br />CreativeDynamix<br />@creativedynamix<br />