To be the world’s leading provider of branded beverages solutions, to deliver consistent and profitable growth, and to have the highest quality product and processes.

1. Making the worlds best known product
“Thanda to Bass Coca Cola”
Dr. John S Pemberton Asa G Candler

2. Making the worlds best known product
Overview
Case Analysis
Input & Processes
Continuous Flow Method
Just in Time
Total Quality Management
Penetration into Pakistan
Pakistani Parallel
Roadmap

3. Making the worlds best known product
Overview
• May 8, 1886
• Transnational approach
• $60 Billion industry led by E. Neville Isdell
• Sells 400 brands in over 200 countries
• Polycentric attitude and structure
• Geographic market lead by Executive
Committee

4. Making the worlds best known product
Objective
To be the world’s leading provider of branded
beverages solutions, to deliver consistent and
profitable growth, and to have the highest quality
product and processes

5. Making the worlds best known product
• Partners in Success
• Transforming Vs Transformed
• TQM is the heart of Customer Satisfaction
• Manufacturing cycle as a continuous flow
method
• Just in Time supply chain
The Case

6. Making the worlds best known product
• Packaging Licensee
– Franchises (Packagers)
– Bottling and canning operators
– Distributors, wholesalers and retailers
• Continuous Flow Method & Network
• Serving more than 5.8 billion people
Packaging

7. Making the worlds best known product
Input
– Financial Capital
– Raw Materials
– Physical Plant
– Human Resources
Manufacturing

8. Making the worlds best known product
Process
1) Storing cans
2) Delivering raw materials to the plant
3) Mixing and blending water, carbonates and syrup
4) Finishing off of the canning process
– Interlink Step: Quality Control
Manufacturing

9. Making the worlds best known product
Just in Time
• Transport technology & material handling is ceaselessly undergoing change
• Computer technology has made tracking systems to find exact position of inventory
• Dell Computer
• A master of just-in-time producer
• Keeps only 5 day inventory
• Competitors keep 40 days or even 60 days
• Tesco
• Large British supermarket chain
• Setup innovative JIT market logistic system
• Reduce costly backroom storage space
• Twice a day delivery of replenishment stock
• Designed new trucks with 3 Compartments to carry 3 different types of goods
• Auto Industry
• The ideal candidate where large firms need to operate to strict delivery plans.
• In this way, firms can make big economies in cost allied with keeping stocks when just-in-time
management approaches are used.

10. Making the worlds best known product
Just in Time
– Traditional Role
– Salesperson initiating commercial transactions
– Visit buyers with objective of securing orders
– considered for next tendering round.
– Advent of JIT / Lean Manufacturing
– Started by the Japanese firms
– Goal is zero inventory with 100% quality
– Requirements / Demand of JIT
– Delivery should be made exactly when needed, with zero defects.
– High level of service, tightly scheduled & quality must met
– Raw material or components have to be replenished on a regular basis
– Advantages/Features
– JIT an efficient means of cost saving
– Reducing stock to an absolute minimum
– Who adopted JIT?
– Firms having large purchasing power
– That imposes rigorous delivery conditions on their suppliers
– Just-in-time II: The Next level of Customer-Supplier Partnerships
– Focuses on reducing cost & time
– Concept: Supplier places full time employee at customer’s site
– Implants: take place of customer‘s buyer and material planner & of supplier’s sales representative.

11. Making the worlds best known product
TQM is a management tool for improving
total performance. it takes place at every
stage in the production of Coca-Cola i.e.
from manufacturing the concentrate till
packing the finished product into cases.
TQM

12. Making the worlds best known product
• Minimize Risk
• Continuous improvement
• Guarantees the quality of a product at
every step
• Increases customer satisfaction
• It ensures consistency in production of
every single unit.
TQM

13. Making the worlds best known product
Kaizen
• Continuous improvement
• TQM can be referred as a version of Kaizen.
• It includes feedback from the employees similar
to what TQM does
• A Japanese analogous for ‘continuous
improvement’
• Involves the gradual change in an organization’s
business process and corporate culture.

14. Making the worlds best known product
• History
• The Coca-Cola System
– (CCBPL, CCEC)
• Network of 75,000 retailers
• Brands & Packaging
• Economic Impact (strength of 2000 people)
• 8 Bottlers providing 720,000 bottles daily
• Market Share
Coke Pak

15. Making the worlds best known product
Market Share
Coca-
Cola
Pepsi Others
Globally
65% 24% 11%
Pakistan
30% 60% 10%
Karachi
34% 56% 10%
Pepsi
Coca-Cola
Others
Pepsi
Coca-Cola
Others
Pepsi
Coca-Cola
Others
0
10
20
30
40
50
60
70
Globally Pakistan Karachi

16. Making the worlds best known product

17. Making the worlds best known product
– Imperial Tobacco Company
– Since 1947, CEO Jeremy David Pike
– Part of the trans-national BAT Group
Similarity with COKE:
– More focused on JIT and TQM.
– Modern technology and packaging technique
– One Though Competitor
P T C

18. Making the worlds best known product
– Pakistan’s #1 tobacco company
– Largest excise tax generator in the private
sector in the country
– Over one million people are economically
dependent
– Have brands for SEC A1 to SEC D
– Lakson Tobacco Company , biggest
competitor
Market Standing

19. Making the worlds best known product
Brand Value
0
10,000
20,000
30,000
40,000
50,000
60,000
70,000
80,000
2003 2004
Year
BrandValue($Million)
Coca-Cola
Micrsoft
IBM
GE
Intel

20. Making the worlds best known product
Brands
• Major Brands
– Coca-Cola, Sprite & Fanta
• The Minute Maid Company's Brands include:
– Premium Orange Juice (with Calcium)
– Premium Lemonade
– Iced Tea
– Coolers
– Hi-C Blast and Five Alive

21. Making the worlds best known product
Make Every Drop Count
Continuous Quality Improvement
Efficient JIT is crucial
Economies of Scale
Structure & Culture
Consumer Tastes
Specific line of specialty foods to go with Coke
Line Extension & Expansion
Conclusion