2. Value Chain Analysis of Coca Cola
Presented to:
Mam: Sara Zafar
Presented by:
Mubashir Nawaz
Class BBA(Hons) 5th M1
Department of Management science
3. Value Chain Analysis of Coca Cola
Group Members
Mubashir Nawaz
(Roll No 19)
Mushahid Hasnain Mustafa
(Roll No 28)
Numan Shafqat
(Roll No 29)
Muhammad Imran
(Roll No 23)
4. Introduction
Is an American multinational beverage corporation
Headquartered at Atlanta, Georgia-USA
Currently offers more than 500 brands in over 200 countries
Provides 1.7 billion servings a day
Over 146,000 employees around the world
5. What Is Value/Supply Chain
The value chain is directed on the activities starting with
raw materials till the conversion into final goods or
services.
Two categories:
Primary Activities
Support Activities
6. Value/Supply Chain
Primary Activities Support Activities
Inbound Logistic
Operations
Out bound logistic
Marketing
Services
Technological development
Infrastructure
Procurement
HRM
8. Inbound logistics
Receiving, storing and
distribution of materials at
the warehouse.
Coca cola receives some of
the stocks which is not
available for production it
respective factories for
storage and later distribution.
9. Operations
Transforming inputs into products
or services
Coca cola have a lot of types of
drinks like juice drink
For each product that they have, it
will have its own ingredients and
raw materials that they need.
The process which will be done by
the machine such as whipping.
10. Outbound logistics
Distributing products and
services to customers.
Coca cola prefers distributing
their products by servicing in
land transportation.
Send the stock to each coca
cola branch.
Distribution are made with
many kind of grocery shop.
11. Marketing and sales
Helping customers to buy
the products or services of
the firm With
advertisements.
Coca Cola is brilliant in
attracting their potential
customers and also existing
customers.
12. Services
Post sale support provided to
customers such as repairs
and maintenance function
Coca cola provides its
official website for the
consumers to review its
products
It is very helpful as all
functions and purposes of
product is stated clearly and
is a satisfactory.
14. Procurement (purchasing)
Buying the resources needed
to carry out the entity is the
primary activities.
Finding potential supplier.
Coca cola have a lot of
supplier around the world.
15. Human resource management
Recruiting and hiring new
employees.
Training, paying salary and
employee benefits
Coca cola is also known as
one of the companies that
took care of their employees'
rights and duties
16. Technological development
Activity to improve company's product or services
Having the department of 'Research and Development' helps
coca cola a lot in healthy competition aspect
Coca cola is a very economically friendly company
17. Infrastructure
Coca cola has a very stable
infrastructure.
It have its own accountant,
lawyers, administrative.
