Supply Chain Management of Coco-Cola in Pakistan

1. SUPPLY CHAIN OF COCO-COLA

2. Outline:
 Company’s Profile
 Company’s Competitors’
 Supply Chain Structure & Supply Chain
Management
 Distribution Management
 Conclusion

3. Company’s Profile:
 The Coco-Cola Company is American
Multinational beverage.
 Head Quarter in Atlanta,Georgia.
 Coco-Cola Company offer nearly 400 brands
in over 200 countries.
 TCCC only produces concentrated syrup
which than sold in bottles to different
countries.

4.  Inter-brands Global Brand Scorecard for 2003
ranked Coco-Cola #1 in the world.
 Estimated its brand value $706 Billion.

5. Products:

6. Competitors’
The Company competes with
 PepsiCo, Inc.
 Nestle S.A.
 Dr Pepper Snapple Group Inc.
 Groupe Danone.
 Mondelez International Inc.
 The Kraft Heinz Company.
 Suntory Beverage & Food Limitedv
 Unilever.

7. Supply Chain Structure:

8. Supply Chain Management

9. Cont..
 Lean Six Sigma Supply Chain Operation
 JIT
 TQM

10. Cont..
 PushView
 PullView

11. Distribution Management

12. Direct Distribution
Advantages Disadvantages
High Control Narrow Product Range
Closeness to customer gives
knowledge about needs , new wishes
branding
Expensive

13. Indirect Distribution:
Advantages Disadvantages
Cheap Lack off control
Specialized Detailed reach more
customers associated with other
brands
Poor knowledge of customer

14. Coco-Cola in Pakistan:

15. Conclusion:
 By observing the supply chain and
distribution of Coco-Cola we can conclude
that it has marked strong position in market.
 It has good logistics that supports its
distribution management efficiently.
 Achieved Strategic fit. All Strategies and
Logistics are supporting Its main strategy of
achieving strong position in market.

16. References:
 https://www.coca-colacompany.com/packages/brands
 https://www.slideshare.net/jacksonwambua/coca-cola-history-ppt
 https://www.scribd.com/doc/14585779/COCA-COLA-Presentation
 https://www.ukessays.com/essays/marketing/coca-cola-supply-
chain-analysis-marketing-essay.php
 https://coca-colahellenic.com/en/operations/supply-chain/supply-
chain-overview/

17. ThankYou