Presentation: Coca Cola Supply Chain Management

1. Coca Cola
Supply Chain Management
Enock, Juliet, Olta, Markus
Coca Cola

2. Overview
• Introduction
• The Coca-Cola System
• Supply Chain-Process
• Distribution System
• Marketing
• Information Flow Control
Coca Cola

3. Introduction
• Coca cola was established in
1886
• Worlds largest beverage
company
• Operates in over 200
countries, with over 300
bottling partners, and has
16million outlets worldwide
• Operates in a franchise
system
Coca Cola

4. Coca Cola

5. Supply chain process
Coca Cola

6. Suppliers
• Bottling companies purchase
concentrate from Coca Cola
Atlanta
• Independent on sourcing
other materials for
production...e.g. Sweetners,
Co2 etc....
• Bottling companies are
responsible for
manufacturing, packaging &
Distributing the products
Coca Cola

7. Coca Cola
Distribution system
• Coca cola has the following distribution system:
• Producer to consumer
• Producer to Wholesaler to Retail to Consumer
• Producer to Wholesaler to Wholesaler to Retail to consumer.

8. Distribution System
Coca Cola
• In Africa Coca cola introduced
the Micro Distribution Centre .
• Coke engages with independent
entrepreneurs that distribute and
sell the beverages in area with
infrastructure difficulties.
• The MDCs sell and distribute
these beverages to retailers often
on bicycles and carts.

9. Marketing
Coca Cola
• Coca cola company's
association with
international events e.g.
World Cup...
• This association helps it
realize significant benefits
from market opportunities.
• Utilizes local events as a
platform for a more direct
marketing approach.

10. Information Flow Control
• Plans of implementation of
SAP software in order to
improve efficiency in the
firms supply chain.
• It will help improve retail
customer relationship.
• It will help in cost and time
saving.
Coca Cola

11. Coca Cola
Thank You